In these results, LG has achieved our Most Satisfied Customers Award – Televisions, 2014, ahead of Samsung, Panasonic, Sony, and Veon
A little research goes a long way: flat screen TVs compared
Would you skip doing research before buying a car? Or a new washing machine? It’s the mindset that nearly two in five respondents to our recent survey apparently follow, who state they did no prior research before buying their flat screen TV.
Doing no research before purchasing a TV is especially odd when you consider that 37% of New Zealanders have three or more televisions in their home. It is stranger still knowing that three quarters of our respondents watch more than 2 hours of TV a day.
Roughly half our respondents are particularly clever Kiwis though, who save time by prerecording shows in advance and fast forwarding through the advertisements.
With so much of your leisure time at stake, who wouldn’t want to find the best TV possible? Perhaps finding a resource to compare big brands is just that little bit too difficult. To help, we asked New Zealanders how satisfied they are with their new TV: its picture and sound quality, how easy it is to use, how energy efficient it is, and more.
In these results, LG has achieved our Most Satisfied Customers Award – Televisions, 2014, ahead of Samsung, Panasonic, Sony, and Veon. What a great result for LG, who secured five stars for overall satisfaction, performance (i.e. picture quality and sound fidelity), ease of use, warranty and service, energy efficiency, and functionality (e.g. USB input, internet access, gesture controls, etc.).
In other results:
Veon took the top spot for value for money,
Samsung excelled for both performance and functionality, and
Panasonic received five stars for performance and ease of use.
The full results can be found in the table above.
Aucklanders on the cutting edge of TV viewership
What really surprised us in these results was how residents from different parts of New Zealand responded to our survey.
Most guilty of buying a TV without researching? A high percentage of Aucklanders (46%), who are also the most likely demographic to have a TV in their bedroom (61%). Comparatively, residents from The Bay of Plenty have a much lower incidence of TVs in bedrooms (34%).
Auckland is also the gaming capital of the country, with 41% of respondents reportedly using their TV more for gaming than they do for watching shows or movies. In comparison, the national response rate was just 17%.
The most surprising thing about Aucklanders, however, is that 57% of them watch more content online or on-demand than they do on television. This is in comparison to the national agreement rate of just 29%.
Canstar Blue commissions Colmar Brunton using the SSI panel to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a new flat screen TV in the last two years – in this case, 961 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market were compared in this survey.