AA Insurance secure Home & Contents Insurance Award for the third time
AA Insurance has once again impressed in our ratings comparison of Home & Contents Insurers, achieving our Most Satisfied Customers award for the third year running.
When compared to Vero, State, AMI Insurance, and TOWER; AA Insurance made a clean sweep of five star ratings – for all rated criteria. That includes value for money, ease of claim, speed of response, and more. The results are fascinating, and deserve close inspection in the table above.
It’s an important product to excel in – your home and your belongings are likely the things you treasure most in this world, short of family and friends. In this regard, many New Zealanders share these values and look out for one another; our research shows that more than a quarter of survey respondents belong to a neighbourhood watch program.
It’s a good thing too: nearly 2 in 5 respondents told us they know a neighbour/friend/colleague/family member who has been burgled in the last year. In the 2014 calendar, New Zealand Police recorded 53,265 burglaries. While that is significant, it is at an 18 year low, when you look at offences recorded per 10,000 people (to account for population growth):
Source: Police.govt.nz, December 2014. Figures are representative of offenses per 10,000 population.
Even in the face of potential loss, 81% of survey respondents feel confident in their level of cover for their home and belongings…although that does leave 19% of Kiwis who are not.
What we found fascinating was what New Zealanders were most worried about losing in the event of an accident or robbery. It wasn’t the big screen TV, or the wedding china: it was photos. 38% of survey respondents stated that losing their photographs would be especially inconvenient.
Interestingly, a greater percentage of men were more concerned about losing their laptop (35%), compared to those who cited photos as their greatest concern (33%). Women, on the other hand were far less worried about the computer (25%) and more so about their photos (45%).
How we rated home and contents insurance providers
Canstar Blue commissions Colmar Brunton to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who currently have a home and contents insurance policy and made a claim in the last 3 years – in this case, 519 New Zealanders.
Each brand must have received at least 30 responses in order to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey.