Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers who have bought LCD Televisions within the survey group. To qualify, the customer has to have purchased a LCD Television within the last 12 months.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Panasonic customers were most satisfied with their LCD Televisions, which is why it received five stars for overall satisfaction. LG, Samsung and Sony all received four stars for overall satisfaction.

Value for money

Panasonic customers were most satisfied with what they paid for, and so Panasonic received five stars for value for money. LG and Samsung both produced satisfied customers for their LCD’s price (four stars) while Sony received a solid three stars for pricing.

Performance

Performance means better picture quality and greater audio clarity – and is exceptionally important to an LCD television’s appeal. Panasonic received five stars for performance, while Samsung and Sony both received four stars, and LG received three.

Ease of Use

Confusing television controls are enough to turn people to online television, but luckily the market is filled with simple to use products across the board. Panasonic customers were the most satisfied with the ease of use of their LCD television; while LG, Samsung and Sony all received four stars for ease of use.

Warranty and Service

Sony customers were most satisfied with the efforts their LCD TV manufacturer went to in honouring their product’s integrity. Panasonic and Sony tied with five stars for warranty and servicing, while Samsung followed with four. LG received three stars for this category.

27 June 2011.