Are you thirsty for some of the best beer in New Zealand? Use our customer satisfaction ratings comparison of 11 different beer brands to determine which product to put in your fridge this weekend.
1 in 2 New Zealanders have a taste for craft beers
While well-established favourites continue to prove a popular choice for New Zealanders, more than one in two respondents to our recent survey of beer drinkers told us they enjoyed trying beers made by small producers – such as boutique and craft beer brands.
Respondents from Wellington and Otago were more inclined to sample the labours of craft brewers (just over 60% each), while fewer respondents from Canterbury agreed (46%).
New Zealand shoppers considered different things when deciding which lager, ale or pilsner to purchase. For example, a third of respondents refused to drink anything but their favourite beer brands. On the other hand, two in five were content to purchase whatever beer was on special at the time.
Interestingly, New Zealander’s beer of choice comes from the shores of Mexico, with South American brand Corona achieving our most satisfied customers award for beer in 2013.
Many of our rated brands also performed well:
- Corona achieved five stars for overall customer satisfaction, beer taste and packaging.
- Tui were five star leaders for value for money,
- Speights received five stars for the availability of its products, and
- Stella Artois achieved five stars for taste and the image associated with its beer.
Other beer brands compared in our survey were Carlsberg, DB, Steinlager, Heineken, Monteith’s, Mac’s and Lion Red.
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The survey results also showed three quarters of New Zealanders were in favour of lowering the alcohol limit. Furthermore, 85% always used a designated driver or taxi when drinking away from home.
A significant number of Kiwis also took two nights off each week to stay alcohol-free (77%). We reported a similar statistic in our
2012 results.
Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from beer customers within the survey group - in this case, 1336 people. To qualify, the customer must have purchased and consumed a beer in the last 3 months. Brands must receive at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
Corona wasn’t content to take a ‘siesta’ when it came to its customers, achieving five stars for overall customer satisfaction in this category. Tui, Speight’s, Carlsberg, Stella Artois, DB and Steinlager all received four stars; Heineken, Monteith’s, Mac’s and Lion Red followed with three.
Value for money
Tui was ahead of the other rated beer brands in the area of value for money, earning five stars. Speight’s, DB and Steinlager all came next with four star ratings; then Carlsberg, Stella Artois, Heineken, Monteith’s, Mac’s and Lion Red with three. Corona achieved two stars in this criterion.
Taste
Both Corona and Stella Artois received five stars for the taste of their beer. Coming next with four stars were Tui, Speight’s, Carlsberg, DB, Steinlager, Heineken and Monteith’s; followed by Mac’s and Lion Red with three.
Packaging
Customers of Corona were most satisfied with the packaging of its beers, providing the brand with another five star rating. Tui, Speight’s, Carlsberg, Stella Artois, Steinlager, Heineken and Monteith’s followed with four star ratings; and Mac’s and Lion Red finished with three.
Image associated with beer
Stella Artois was the beverage of choice for those looking for a beer with a certain image, leading the brand to a five star rating. Monteith’s, Heineken, Steinlager, Carlsberg, Corona, Speight’s and Tui came next with four stars; DB, Mac’s and Lion Red all closed with three.
Availability (e.g. in bottle shops, supermarkets, bars/pubs, restaurants)
Speight’s was an easy-to-find choice for New Zealanders, who were most satisfied with the availability of its beers. Lion Red, Heineken, Steinlager, DB, Tui, Corona, Carlsberg and Stella Artois each received four stars for availability, with Monteith’s and Mac’s both closing these results with three.
Related Links
Most Satisfied Customers: Beer (2012)
Most Satisfied Customers: Liquor Outlets (2012)
21 March 2013.
Beer
