Canstar Blue commissions Colmar Brunton Pty Ltd (Australia) to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of liquor outlets within the survey group - in this case, 1,356 people. To qualify, the customer had to have made a purchase from a liquor outlet in the last 3 months. Brands had to have received at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

PAK’nSAVE earned five stars for overall customer satisfaction in the category of liquor outlets. They were followed by four star recipients New World, Henry’s and The Mill; then by Liquorland, Super Liquor, Countdown and Liquor King with three.

Value for money

Getting the best value for money possible on your favourite bottle of wine is a good incentive to keep coming back to a particular outlet. PAK’nSAVE excelled in this criterion, earning five stars for value for money while New World, Henry’s, The Mill and Countdown each received four. Super Liquor, Liquorland and Liquor King received three stars for this criterion.

Range of products

We recorded five star ratings for both PAK’nSAVE and Liquorland for their range of products and brands. Henry’s, Liquor King, New World and Super Liquor received four stars for this criterion; followed by Countdown and The Mill with three.

Specials/discount offers

PAK’nSAVE was ahead of the other rated brands, this time for their special and discount offers. After PAK’nSAVE came New World and Countdown with four stars each; then The Mill, Liquorland, Super Liquor, Henry’s and Liquor King with three.

26 August 2012.