Pies

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Compare pies in New Zealand at Canstar Blue. Coupland’s Bakeries, Jesters, Jimmy’s Pies, Maketu Pies, Dad’s Pies, I Love Pies, Ponsonby Pies, Big Ben, Irvines, Westie and Pams were compared on value for money, variety and range, taste, texture & consistency, packaging and overall satisfaction.

*Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

Canstar Blue research finalised in February 2017, published in March 2017.

See our Ratings Methodology.

2017 award for pies

Most Satisfied Customers | Coupland’s Bakeries

One of the largest independently owned bakeries in New Zealand, Coupland’s Bakeries has topped Canstar Blue’s customer ratings for savoury pies.

Steak and Cheese still most popular pie – just!

It doesn’t seem to matter where you go in New Zealand, a savoury pie is never far away. Gourmet or garage bought, we just can’t get enough of them, and it’s the meat and cheese combo that gets the taste buds tingling for a lot of us.

That great old combination of steak and cheese took the honour of being the nation’s favourite (28%) in our latest survey, but it had better be careful because mince and cheese is giving it a run for its money, coming a close second at 27%!

Pies are part of Kiwi culture, according to 70% of the people we spoke to. The golden pastry and hot fillings oozing out with every bite you take are a real treat, but for one in five people, still something they eat at least once a week.

When it comes to making our own, more than half of us aren’t too keen. In fact 54% of us have never even tried. Maybe it’s the skill involved in making great pastry or getting the right amount of filling, or maybe it’s because our favourite readymade pies are just so good.

What we like

Over one in four (27%) of us would make a special journey to buy the pie we love, but what qualities are we looking for in our little savory treats? Our research identified the following drivers of overall customer satisfaction:

  • Taste 32%
  • Texture/consistency 27%
  • Value for money 16%
  • Variety/range 15%
  • Packaging 12%

Once we’ve found our favourite, two in five of us don’t stray, buying the same flavour pie every time.

Coupland’s Bakeries, Jesters, Jimmy’s Pies, Maketu Pies, Dad’s Pies, I Love Pies, Ponsonby Pies, Big Ben, Irvines, Westie and Pams were rated as part of this research. Coupland’s Bakeries was highest rated overall, as the only brand to achieve five stars for overall pie satisfaction!

Frequently asked questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and eaten pies in the last three months – in this case, 1,942 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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