Supermarket Awards

New Zealand grocery shoppers are playing it safe with their budget during times of financial hardship by purchasing canned vegetables instead of fresh produce to keep costs down.

Furthermore, many Kiwis are also steering clear of both online shopping and delivery fees – with only two percent having adopted either method.

Shopping on a budget and searching for incentives to stick with one supermarket is fairly common nowadays. Twenty nine percent of Kiwi shoppers say they are loyal to one supermarket brand only, but that leaves roughly seventy percent whose allegiance is up for grabs.

So to make the decision easier, we’ve surveyed customers across the country to determine which supermarket brands are best in three key areas:



Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of supermarkets within the survey group - in this case, 1163 people. To qualify, the customer must have made a purchase from a supermarket in the last six months. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Frequently asked questions about these ratings.