Money-smart Kiwis cut back on alcohol

In an effort to conserve money, half of New Zealanders have reduced the amount of alcohol they drink, as reported by our latest survey results.

We also saw a generation gap between some New Zealanders, as a greater number of Generation Y respondents opted for the lower cost of sobriety when compared to Baby Boomers (62% versus 41%).

With two thirds of Kiwis choosing to consume alcohol at a majority of social gatherings, it’s little wonder some have sought a way to keep their alcohol costs down. In this spirit, 34% of New Zealanders chose to purchase on price rather than quality, and even more respondents (45%) only bought alcohol when it was on special.

There was one more cost-cutting method that many New Zealanders had yet to consider: the DIY approach. Only five percent of respondents had tried their hand at brewing their own alcohol to save money.

When we compared New Zealand liquor outlet brands against each other in terms of customer satisfaction, PAK’nSAVE came out ahead of New World, Henry’s, The Mill, Liquorland, Super Liquor, Countdown and Liquor King.

Not only did PAK’nSAVE receive our most satisfied customers award for liquor outlets, they also topped our results with five star ratings in all criteria. Liquorland also received a five star rating for their range of products.

Canstar Blue commissions Colmar Brunton Pty Ltd (Australia) to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of liquor outlets within the survey group – in this case, 1,356 people. To qualify, the customer had to have made a purchase from a liquor outlet in the last 3 months. Brands had to have received at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

PAK’nSAVE earned five stars for overall customer satisfaction in the category of liquor outlets. They were followed by four star recipients New World, Henry’s and The Mill; then by Liquorland, Super Liquor, Countdown and Liquor King with three.

Value for money

Getting the best value for money possible on your favourite bottle of wine is a good incentive to keep coming back to a particular outlet. PAK’nSAVE excelled in this criterion, earning five stars for value for money while New World, Henry’s, The Mill and Countdown each received four. Super Liquor, Liquorland and Liquor King received three stars for this criterion.

Range of products

We recorded five star ratings for both PAK’nSAVE and Liquorland for their range of products and brands. Henry’s, Liquor King, New World and Super Liquor received four stars for this criterion; followed by Countdown and The Mill with three.

Specials/discount offers

PAK’nSAVE was ahead of the other rated brands, this time for their special and discount offers. After PAK’nSAVE came New World and Countdown with four stars each; then The Mill, Liquorland, Super Liquor, Henry’s and Liquor King with three.