Group Buying Websites – 2012 Ratings
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Canstar Blue research finalised in August 2016, published in August 2016.
Group buying websites part of the daily routine for three quarters of kiwis
Despite only being a few years old, group buying websites have taken New Zealand by storm; with three quarters of respondents to our latest survey admitting they read through online discount offers on a daily basis.
What was more surprising however was that these sites proved popular with both male and female respondents, with nearly 80% of New Zealand women and 68% of men regularly visiting these sites for exclusive offers and discount experiences.
We also found that Dunedin and Christchurch respondents in particular couldn’t keep away from these sites, with roughly four in five being daily visitors.
While the websites thrive, some New Zealanders didn’t always get what they paid for. Twenty two percent of respondents had difficulties redeeming their purchase, and 35% forgot to redeem their offer entirely.
Our survey results also looked at customer satisfaction with various group buying websites across the country. Hosting travel, shopping, restaurant and experience packages; GrabOne customers were most satisfied with their group buying website overall, earning them our award for 2012.
Other brands rated were Treat Me, Dailydo, Yazoom and Groupon New Zealand.
Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers who have visited a group buying website within the survey group – in this case, 1,084 people. To qualify, the customer must have visited and purchased from an online group discount website in the last three months. Brands must receive at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
In front for this category were GrabOne who received five stars for overall customer satisfaction; just ahead of four star recipients Treat Me, Dailydo and Yazoom. Groupon received three stars for this criteria.
Value for money
For their websites’ value for money, both GrabOne and Dailydo achieved five stars each. They were followed by Treat Me, Yazoom and Groupon with four stars each.
Quality of goods/services offered
Hot air balloon rides, jet boat adventures, or even a spa treatment: the quality of goods on offer is one of the things that make group buying websites great. Both GrabOne and Treat Me customers were the most satisfied with the quality of goods and services on offer from the website they visited. Following were Dailydo with four stars, and Yazoom and Groupon with three.
Ability to use coupons
GrabOne customers were most satisfied with their ability to use the coupons purchased. Next were Dailydo and Yazoom with four stars apiece, then Treat Me and Groupon with three.
Relevance of goods/services
Group buying websites have climbed to prominence so quickly because they offer goods and services that people are actually interested in. GrabOne received five stars for their relevance of their goods and services on offer, followed by Dailydo and Yazoom with four stars each. Both Treat Me and Groupon received three stars for this criteria.
After sale service from provider
You can bet money on the fact that customers will occasionally have questions or need assistance with their purchase. For their after sale customer service, GrabOne received five stars; followed by Dailydo with four. Treat Me, Groupon and Yazoom each received three stars for this criteria.