2012 Mobile Phone Retailers
Posted by Canstar Blue September 29th 2015
Compare some of the best mobile phone retailers using our ratings comparison of mobile phone retailer customer satisfaction.
See our Ratings Methodology.
Landline phones threatened by the mobile phone generation
Nearly one third of Generation Y respondents to our recent survey admitted they no longer have a landline and instead use their mobile phone for all calls.
In stark comparison, only 14% of Generation X respondents – and a meagre 8% of Baby Boomers – had abandoned landline in favour of their mobile phone.
Interestingly, one in five respondents revealed they used their mobile phone to pay for things such as parking, while one third used their mobile at work to check social media. Once again, young Kiwis led the pack in getting the most out of their phones, with a substantial 61% of Gen Y’s opting to check Facebook and Twitter accounts at work.
Furthermore, nearly 30% of respondents owned more than one mobile phone, and more New Zealand men than women owned multiple mobiles (33% versus 23%).
As these devices have proven an essential resource for living life on the move, finding a decent mobile phone handset and plan is a top priority for many New Zealanders. Our results showed that customers of 2degrees were most satisfied with their choice of mobile phone retailer, earning the brand our award for 2012.
They were rated alongside Vodafone, Telecom and The Warehouse.
2degrees, Vodafone and The Warehouse each delivered solid ratings across a number of criteria:
Frequently Asked Questions
Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers of mobile phone retailers within the survey group – in this case, 1,358 people. To qualify, the customer must have purchased a mobile phone handset and/or mobile phone plan from a New Zealand mobile phone retailer in the last 12 months. Brands must receive at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.