Microwaves – 2014 Ratings
Breville earns our 2014 microwave oven award
Close to three quarters of New Zealanders use their microwave oven once a day, according to our latest results. Additionally, nearly two thirds of respondents believe they can’t live without their microwave at all.
That’s a significant percentage of the Kiwi population who rely on these appliances, but most of them predominantly do so to simply reheat their food – not cook it (72%).
Additionally, a little more than two in five eat a microwave cooked meal at least once a week, with men substantially more likely to do so than women (50% versus 36%).
Given the number of New Zealanders utilising their microwaves on a daily basis, it’s high time for us to ask them which brand is best in the kitchen. Our ratings have assessed how satisfied New Zealand customers are with their microwave ovens, and one brand spun ahead of the rest.
Breville has achieved our Most Satisfied Customers – Microwaves, 2014 ahead of Panasonic, Samsung, Sharp, and LG. Let’s take a closer look at which brands were hot properties:
- Breville secured the all-important top rating for overall customer satisfaction, as well as five stars for appearance and design.
- LG was another standout brand, who received five stars for heating power and functionality.
- Panasonic received top scores for its microwave heating power, appearance and design, and warranty.
- Sharp achieved five stars for microwave oven value for money, appearance and design, and ease of use.
- Samsung earned five stars for the warranties of its microwave ovens.
Canstar Blue commissions Colmar Brunton using the SSI panel to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a new microwave in the last two years – in this case, 1,033 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10.
Overall customer satisfaction
Breville achieved five stars for overall microwave oven customer satisfaction. This brand was followed by four star recipients Panasonic, Sharp, and LG, and then three star recipient Samsung.
Value for money
Don’t overpay for your new microwave; find a model that more New Zealanders consider great value for money. Sharp achieved five stars in this area, Panasonic, Breville, and LG all followed with four, and Samsung finished with three.
Have you ever reheated some food, only to find it half hot and half cold? Newer model microwave ovens have developed excellent heating power, so you’ll never have to go through this ‘traumatic experience’ ever again if you choose the right model.
Both Panasonic and LG achieved five stars for their machine’s operational effectiveness. Both brands were followed by Sharp and Breville with four stars apiece, and then Samsung with three.
Appearance and design
Breville, Panasonic, and Sharp customers were most satisfied with the appearance and design of their microwave ovens. These brands finished with five star ratings, and were followed closely by four star achiever Samsung, and three star recipient LG.
Functionality (e.g. defrost, presets for different types of food, etc.)
The very first microwave ovens sold in the 1950s cost thousands of dollars and were functionally crude. By comparison, their modern day counterparts can steam, grill, defrost, and accomplish countless other tasks. LG finished with five stars for functionality, with Panasonic following closely with four. Sharp, Samsung, and Breville were next with three stars each.
Ease of use
Sharp shot ahead for microwave oven ease of use, securing five stars in this important area. LG, Samsung, and Panasonic each followed with four stars apiece, and Breville came next with three.
Don’t be caught without a warranty for your new appliance purchase. Samsung and Panasonic microwave oven owners were most satisfied with the warranty for their purchase. Following these top-rated brands was four star recipient Sharp, and three star recipients Breville and LG.