Could you survive 24 hours without smoking or any other form of tobacco?
Many say they couldn’t survive without a cigarette, but World No Tobacco Day gives everyone an opportunity to give quitting a go.
World No Tobacco Day is an initiative run by the World Health Organization (WHO) designed to draw attention to the widespread prevalence of tobacco use and its negative health effects. This annual event aims to inform the public about the dangers of smoking or chewing tobacco and make them aware of the under-handed business practices of tobacco companies.
Why should we care about tobacco?
WHO undertakes a great deal of work in fighting the global tobacco epidemic. A large part of this work involves educating the public about the manipulative tactics tobacco companies use to ‘dupe’ people into smoking their products.
Tobacco companies spend billions of dollars on advertising each year, portraying people who smoke as being cool, glamorous, macho, and more. In truth, cigarettes are highly engineered products which are designed to cause addiction. Whilst there are more restrictions on how tobacco companies can advertise their products in developed countries such as New Zealand, Canada, the United States and Britain, in other parts of the world people are still subjected to the more aggressive and manipulative advertising tactics we once saw. While these countries continue to have fewer restrictions, international sales will keep big tobacco companies going.
Cigarettes are addictive because of the presence of nicotine in the tobacco. Over the years, executives from the major tobacco companies have repeatedly tried to deny this.
Tobacco use kills at least 1 out of 10 people worldwide every year, but the number of tobacco users around the world is still 1.3 billion, says WHO. It suggests that it is possible to control roughly 100 million premature deaths by reducing tobacco consumption by 20-25% before 2020. This could be achieved by applying all the usual anti-smoking efforts and measures such as banning TV or radio advertising for tobacco. Countries could also launch new and effective public awareness campaigns displaying the dangers of smoking in public and the necessity to stop smoking where others can be affected.
Tobacco is used in many forms around the world – for example cigarettes, cigars, bidis, creamy snuff (toothpaste), kreteks, pipes, gutkha, chewing tobacco, hand rolling tobacco, snuff, water pipes, snus powder, and many more – so it is necessary to ban the use of tobacco products as well.
WHO noted that in China, more than 50% of men are smokers. Therefore it urges the governments of each and every country to take effective measures on regional and national levels to reduce the health and financial effects of tobacco consumption. This can be done, according to WHO, by applying anti-smoking policies such as raising the tobacco taxes, limiting the sale, purchase, advertisement, promotion and sponsorship of tobacco or its products, organising public health check-up camps to evaluate the dangers of smoking, and much more.
The New Zealand Government has set a long-term goal of reducing smoking prevalence and tobacco availability to minimal levels, thereby making New Zealand essentially a smokefree nation by 2025.
Get Ready for Plain Packaging
This year, World No Tobacco Day will take place on Tuesday, 31st May. As it has been every year since its inception in 1987, the global event will have a theme. This year countries will be urged to ‘Get Ready for Plain Packaging’ of tobacco products.
Plain packaging is an important “demand reduction” measure. It reduces the attractiveness of tobacco products, restricts the use of tobacco packaging as a form of advertising, limits misleading packaging and labelling, and increases the effectiveness of health warnings.
Australia already has plain packaging in place, thanks to government intervention.
World No Tobacco Day 2016
As one of the most recognised events in the world, No Tobacco Day reflects the differences in member countries of the WHO and events are organised and run with significant variation. The event aims to draw public attention globally to spread the message of the harmful effects of tobacco use and the complications to others through passive smoking.
Governments, public health organisations, non-government organisations and local groups usually run public awareness programs in the lead-up to the day. Events on the day may include:
- Public marches
- Demonstration programs
- Big banners
- Advertising campaigns through educational programs
- Direct verbal communication with the public to encourage and promote quitting smoking
- Anti-tobacco activities
- Public art
- Health camps
- Rallies calling on governments worldwide to implement new laws to restrict smoking
In New Zealand, the objectives of the Day are:
- Raising awareness and contributing to the achievement of the Smokefree 2025 goal
- Enabling better collaboration, planning and coordination of work within regions and across the country.
- Raising awareness of the Smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts.
- Enabling continuity and consistency of messaging and creative within regions and across the country.
- Building on and complementing current work in tobacco control.
If you want to support this important global day, you can download the publicity materials available on the World Health Organisation website, such as themed brochures, posters, flyers and press releases: www.who.int/tobacco/wntd/en/