Coffee Brands

Compare coffee in New Zealand at Canstar Blue. Hummingbird Coffee Beans, Avalanche, Budget Bushells, Caffe Aurora, Gregg’s, International Roast, L’affare, Jarrah, Jed’s Coffee Co, Moccona, Nescafe, Robert Harris Coffee and Special Blend were compared on value for money, variety, taste, packaging appeal and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Hummingbird Coffee beans

Hummingbird flies high in Customer Satisfaction Awards.

Coffee – the nation’s favourite

Since the 1950’s coffee has been growing in popularity in New Zealand and since the 1980’s it has been more popular than tea.  But what is it we like about our coffee and what makes us go back for more?

In our recent survey (March 2018), 23% of people said that they had cut down on take-away coffee to try and save money.  So, if like them, you are now looking at the shelves of your local supermarket trying to make the decision between beans, ground or instant, maybe our insights could help you decide.


This was far and away the biggest driver of people’s satisfaction with their coffee.  Whether you like it strong enough to stand your spoon up in, or a little bit on the milder scale, not getting it exactly how you like it can ruin your cuppa.  If you are looking at beans or ready ground, most brands now have an indicator on packet as to how strong the blend is but the way you brew your coffee can also have a huge impact on the flavour.  If intense is where you are at, a stovetop expresso maker, also known as a moka pot could be good for you.  If your taste buds prefer something a little more mellow, a cafetière, or plunger, will give you more control as you can vary the amount of water you add to your brew.   If instant is where you are at, most brands now have a variety of flavours and intensities on the market.

Overall Satisfaction winner, Hummingbird Coffee Beans scored a maximum five stars for taste, along with Bushells and Moccona.  All other brands scored four stars apart from International Roast and Budget who recorded three.


A change is as good as a rest as they say so maybe that’s why we value variety when it comes to what satisfies us about our coffee. One day it may be a quick shot of syrupy dark expresso, the next something with less of a bite or if you’re really trying to lay off the caffeine, a de-caf.

Again, Hummingbird rated a maximum five stars, the only brand to do so.  All other brands rated four stars other than Café Aurora, Budget, International Roast and Special Blend, who all rated three stars.

Value for money

This is obviously a very personal thing as what may be value for money for one person isn’t necessarily the same for the next.  That said, in general, the ‘get what you pay for’ rule applies to most of us.

Hummingbird Coffee Beans and Special Blend both registered five stars, Budget, Bushells, Café Aurora and International Roast, were awarded four and the remaining brands, three stars.

Packaging Appeal

Careful presentation and packaging of a product can go a long way, from attracting you to buy it in the supermarket to providing a sturdy container when it’s sitting in the kitchen cupboard, fridge or shelf.

Again, Hummingbird was the only brand to achieve five stars for their packaging.

So there you have it.  100% certified organic, Hummingbird Coffee Beans has now gained a 100% score in Canstar’s Most Satisfied Customers survey.

And once you’ve drunk it….

The magic of coffee doesn’t have to stop once you’ve finished the cup, the leftover grinds and instant coffee granules have some amazing uses around the house.  Here are just a few to get you started:

  • Rubbing damp coffee grinds through the fur of your post-showered pet is a great natural remedy to repel fleas (and can make your pet smell a bit nicer too!)
  • Mixing coffee granules into a thick paste can disguise scratches on your favourite wooden furniture
  • Mixed with bit of olive oil, old coffee grinds make an amazing natural exfoliator
  • Sticking to the beauty theme, add a few coffee grinds to your conditioner for extra shine.

Frequently asked questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and consumed coffee from a supermarket in the last six months – in this case, 1,907 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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