New Zealanders are sweet enough without sugar in tea

Kiwis are becoming more mindful of their health, according to Canstar Blue’s latest survey of tea-drinkers. A quarter of New Zealanders have stopped putting sugar in their tea as they have become increasingly conscious of the health impacts.

If “That Sugar Film” wasn’t enough to scare them away, then the many studies and public campaigns about the negative health effects of processed sugar should do the trick, says Canstar New Zealand General Manager, Jose George.

“For the 26% of Kiwis who claim to drink more than three cups of tea a day, cutting back on added sugar in their hot beverage would have a large impact on their overall intake.

“One tsp of sugar contains roughly 16 calories so assuming people are enjoying one teaspoon with every cup of tea, 3 times a day, by cutting back they could be saving more than 17, 520 calories a year.”

Surprisingly, men (28%) more so than women (22%) are the ones who have decided to stop sweetening their cuppa on account of potential health implications. Of the generations, Baby Boomers are more likely to drink more than three cups of tea a day, whereas just 13% of Gen Y’s consume the same.

Flavour wars

When it comes to Kiwis’ favourite flavour of tea, the classic English breakfast has walked away a champion (31%). The timeless flavour is adored above all other teas across all regions, all age groups and preferred by both genders.

Hot on the heels of English breakfast are:

  • Black tea (18%)
  • Green tea (15%)
  • Earl Grey (11%)

To milk or not to milk?

While cutting back on sugar, Kiwis are still adding to their tea experience with close to 60% taking milk with their tea. Aucklanders and Cantabrians are the least likely to enjoy their tea with milk (54%), while those in Hawke’s Bay and Southland (66%) love a milky cuppa.

Tea above all else

More than a third of Kiwis (36%) say that tea is their favourite hot beverage, which is a little surprising seeing as New Zealand is renowned as a nation of coffee lovers, says George.

“While it seems those people prefer to get their caffeine from a cup of English breakfast rather than a nice cuppa joe, 5% of those surveyed also said they were unaware that tea had caffeine in it.”

The biggest tea lovers come from Southland (44%) while those in the Bay of Plenty are least likely to claim that tea is their favourite (32%).

Seventy per cent of Kiwis say that their cupboard is always stocked with tea; women are leading the tea charge, with 73% having a range of tea choice in their homes compared to men (66%).

Dilmah leads the tea stakes

Dilmah has won this year’s award for consumer satisfaction in the tea category, securing their win with a five-star rating in overall satisfaction and taste.

Kiwis overwhelmingly rated taste as their number one driver of satisfaction when it comes to their tea (57%) which is where Dilmah took the lead, says George.

“Dilmah really do believe in the ‘Dilmah difference’ which is reflected in their broad range of teas, and the unique flavour that the brand brings to each variety.”

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