LCD TVs – 2011 Ratings

You are viewing the archived 2011 award for LCD televisions. Go to the current LCD TV ratings.

Panasonic LCD Televisions easy on the eyes, and easy to love

2011 Award for LCD TelevisionsNew Zealand owners of Panasonic LCD TV are the most satisfied with their product, our inaugural Canstar Blue survey has revealed.

Our survey also shows that 72% of surveyed New Zealanders watch more than two hours of television each day. This statistic rose in Dunedin, with a whopping four out of every five watching more than two hours every day. That’s still a slight figure in comparison to the four hours of television the average American watches per day, but it’s still upwards of 728 hours a year; reason enough to get a decent high definition television.

Panasonic has won our five star award for customer satisfaction for LCD Televisions. Panasonic also won our most satisfied customer award for Plasma Televisions – see the results here.

For LCD TVs, Panasonic received five stars for value for money, performance, ease of use, warranty and service, and overall customer satisfaction.

LG, Samsung and Sony were also popular choices for quality televisions, all receiving four stars for overall satisfaction.

The survey found that nearly a quarter of respondents had a weakness for the reality TV genre. Shows like Master Chef New Zealand have been incredibly successful, with the season finale of Master Chef achieving the highest average audience for a single show in 2011 so far.

Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from customers who have bought LCD Televisions within the survey group. To qualify, the customer has to have purchased a LCD Television within the last 12 months.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall customer satisfaction

Panasonic customers were most satisfied with their LCD Televisions, which is why it received five stars for overall satisfaction. LG, Samsung and Sony all received four stars for overall satisfaction.

Value for money

Panasonic customers were most satisfied with what they paid for, and so Panasonic received five stars for value for money. LG and Samsung both produced satisfied customers for their LCD’s price (four stars) while Sony received a solid three stars for pricing.


Performance means better picture quality and greater audio clarity – and is exceptionally important to an LCD television’s appeal. Panasonic received five stars for performance, while Samsung and Sony both received four stars, and LG received three.

Ease of Use

Confusing television controls are enough to turn people to online television, but luckily the market is filled with simple to use products across the board. Panasonic customers were the most satisfied with the ease of use of their LCD television; while LG, Samsung and Sony all received four stars for ease of use.

Warranty and Service

Sony customers were most satisfied with the efforts their LCD TV manufacturer went to in honouring their product’s integrity. Panasonic and Sony tied with five stars for warranty and servicing, while Samsung followed with four. LG received three stars for this category.