Compare optometry in New Zealand at Canstar Blue. The Independent Optometry Group, SpecSavers and OPSM were compared on Overall Satisfaction, Accessibility of Store, After Sale Service, Customer Service, Range of Products Available, Service and Advice, Value for Money.

See our Ratings Methodology.


msc optometry award logo 2 2022

Most Satisfied Customers | The Independent Optometry Group

The Independent Optometry Group rated number one for customer satisfaction


The Independent Optometry Group: NZ’s Favourite Optometrists

You can’t put a value on healthy eyesight. However, sometimes we are forced to put a price on maintaining healthy vision. The costs of regular yearly visits to an optometrist, eye tests, glasses, prescription sunnies, contact lenses can soon add up. Indeed, in Canstar Blue’s latest research, only a third of Kiwis have annual eye tests, and another third cite cost as the main reason why they put off having their vision checked regularly.

But not only can the cost of poor eyesight be a financial strain, trying to find the best optometrist can also be a difficult process. Given the range and scope of different practitioners, finding one that offers the best service, advice and true value for money can prove challenging.

That is why, as part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 916 New Zealanders who had used a national chain of optometry stores within the past three years, across a range of categories, to measure and track their satisfaction.

To decide which optometry store chain offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Accessibility of Store
  • After Sale Service
  • Customer Service
  • Range of Products
  • Service and Advice
  • Value for Money

Coming out on top is Independent Optometry Group, the clear winner of Canstar Blue’s award for Most Satisfied Customers | Optometry.

And when we say a clear winner, we really mean it. Independent Optometry Group’s 5-Star rating for Overall Satisfaction is based on a outstanding performance across all our categories. In each, Independent Optometry Group’s customers award it full marks.

SpecSavers earns a respectable 4-Star Overall Satisfaction rating. While OPSM rounds out our ratings with a mix of 4-Star and 3-Star ratings, including a 3-Star Overall Satisfaction rating.

What We Want From Our Optometrists

Although cost is always an important factor for consumers in Canstar’s research, so too is service. And when it comes to vision care, the right advice and service is of paramount concern.

And this is reflected in our research. For both Service and Advice, and Customer Service both rate significantly more highly than Value for Money for those in our survey. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Service and Advice 25%
Customer Service 24%
Value for Money 18%
After Sale Service 13%
Accessibility of Store 13%
Range of Products Available 7%

A Clear Winner

The Independent Optometry Group is a 100% Kiwi member-owned cooperative of 71 independent optometry practices, spanning all parts of the country.

As a result, Independent Optometry Group is able to deliver its customers the local knowledge and bespoke service of an independent optometrist, plus all the benefits of a large-scale cooperative.

So if you’re putting off a visit to get your eyes checked out, don’t delay. Make sure you see your way clear to booking an appointment with the Independent Optometry Group, the winter of Canstar Blue’s 2022 Award for Most Satisfied Customers | Optometry.

Frequently asked questions

Key statistics

I have more than one pair of glasses: 52%

I think eye tests should be mandatory for drivers: 45%

Poor eyesight runs in my family: 31%

Good eyesight is critical for my job: 30%

I delay visits to the optometrists due to cost: 30%

I have annual eye tests: 30%

I prefer cheaper chain outlets to boutique optometrists: 28%

I suffer eye strain through overuse of technology: 21%

I have considered laser eye surgery: 20%

My glasses are a part of my look: 19%

I have glasses but hardly wear them: 12%

The brand of glasses I wear is important to me: 9%

Laser surgery

I have had laser eye surgery and am happy with the results: 7%

I have had laser eye surgery and am disappointed with the results: 2%

I am planning to have laser eye surgery in the near future: 11%

I have not had laser eye surgery because it is too expensive: 50%

I have not had laser eye surgery because I was not comfortable with the idea: 12%

I have not thought about having laser eye surgery: 19%


Glasses or contacts




Contact lenses


Combination of both



Yearly average spend




Contact lenses



Glasses for a square-shaped face

The name says it all: a square face is essentially angular. This includes strong features and a prominent jawline. If you’ve a square-shaped face, you should appreciate your sought-after model-like jaw line. However, glasses can often make features look too prominent, so the key is to soften harsh features. For angular features, glasses with strong curves and neutral colours work well, so cat-eye, round or oval frames may be your best options! Also, to make the face look slimmer, a wider frame could be a good choice.

Glasses for a heart-shaped face

If you’ve a broad forehead, high cheekbones and a narrow, pointed chin, then your face shape is categorised as heart-shaped. Because heart-shaped faces tend to have a wide forehead, it’s best to opt for glasses that have a wider frame than your forehead, so not to emphasise it. Of course, there’s certainly nothing wrong with a wide forehead, but glasses can distort facial features and, in this instance, those features can look out of proportion. Light coloured glasses can help soften your features, too.

Glasses for a round face

If you’ve a round face, you’ll have a rounded chin with equally proportioned features, along with a wide forehead and full cheeks. The aim here is to wear strongly detailed glasses to create contrast and make features appear sharper. You may want to opt for coloured, detailed or patterned glasses, as they’ll make your face look longer and thinner. The shape of the glasses will also create the same effect; the key is to choose a frame that’s wider, rather than taller.

Also consider the style of bridge, as it can make a big difference to your overall appearance. When choosing glasses for a round face, aim for a thin or clear bridge to make your eyes seem wider apart.

Glasses for an oval face

An oval shaped face is very balanced in terms of proportional features, except your chin is narrower than your forehead and you’re blessed with high cheekbones! You’ll know if you have an oval-shaped face because everything is very balanced. With this comes ease in choosing glasses. But don’t opt for over-sized glasses that are too big, as you’ll distract from this balance. Instead, pick frames only a tad bigger! Detail usually pairs well with high cheek bones.

Canstar Blue surveyed 2576 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had used a national chain of optometry stores within the past three years. In this case, 916 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.





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