Fisher & Paykel’s Washing Machines Put In a Spotless Performance
Fisher & Paykel wins Canstar Blue’s award for Most Satisfied Customers | Washing Machines
The laundry is an essential room in most Kiwi homes, and integral to that work space is a washing machine. Whether your choice is a top-loader, a front-loader or a washer-dryer combo – each machine is required to do the same job: clean clothes effectively and efficiently.
In most homes with children or teens, the washing machine is in constant use. This means that on top of functionality, a washing machine must also offer durability and value for money.
So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 726 New Zealanders who had purchased a new washing machine in the past three years, across a range of categories, to measure and track their satisfaction.
To decide which brand of washing machine offers the best level of customer satisfaction, each was rated across the following categories:
- Overall Satisfaction
- Design
- Ease of Use
- Performance and Reliability
- Quietness While Operating
- Value for money
Coming out on top is New Zealand’s own Fisher & Paykel, which achieved a spotless performance, earning 5 Star satisfaction ratings across the board. Also highly placed, Samsung took out three 5 Star ratings, for Performance, Quietness and Design. Electrolux and Bosch also deserve an honourable mention, for their solid performances across all categories.
What Customers Want
Not only do washing machines have to endure a heavy workload, their motors have to spin heavy, waterlogged loads. Therefore, it’s not surprising that the one big driver of customer satisfaction when it comes to washing machines is Performance and Reliability. At 40%, it rates nearly twice as highly in our survey than either Value for Money (23%) or Quietness (20%). Overall, the main drivers of satisfaction:
Drivers of satisfaction |
% |
Performance and reliability |
40% |
Value for money |
23% |
Quietness while operating |
20% |
Ease of use |
15% |
Design |
2% |
Washing Machines
Each year when Canstar Blue runs our Washing Machine Satisfaction Ratings, we like to rummage around a little deeper into the linen basket of consumer sentiment. And this year our questions uncovered a little dirty laundry!
Only 42% of our respondents always separate their whites and colours, and even fewer (40%) regularly clean their machines. And one in five (21%) only ever uses the one same setting, regardless of the load of clothes they’re washing.
However, we did discover one good fact: that Kiwis are a canny lot, and always looking for a bargain, as 39% of respondents said they bought their machine in a sale.
Unfortunately, while Canstar Blue can’t help with your washing and ironing chores, we can smooth out your search for the best washing machines on the market. For as our research outlined above demonstrates, if you want the best washing machine, choose one made by Fisher & Paykel. For after cleaning up in our survey, the Kiwi-born company’s machines now enjoy a spotless satisfaction rating.