Compare supermarkets in New Zealand at Canstar Blue. New World, Countdown, Four Square and PAK’n SAVE were compared on value for money, customer service, variety of products, layout & presentation of store, deals/specials available, food freshness and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | New World

New World rated number one for customer satisfaction.

With the rising living costs, choosing the right supermarket for our needs is becoming even more important.  In Canstar Blue’s national survey, 49% of respondents said they spend between $100 and $199 on their weekly shop, while 19% spend $200 to $299. It’s pretty clear Kiwis are putting aside a significant percentage of their income for their food shop, alone. Because food-shopping does burn a hole in our pockets, it’s important we’re satisfied with our supermarket experience.

In addition, you’ll want to ensure you’re satisfied with the quality of the food, as well as the healthy food choices on offer.  In some cases, it’s quality over quantity, right? New Zealanders deserve to be satisfied with their choice of supermarket, but instead of you personally testing and trailing each and every supermarket, we’ve done the hard work for you!

Canstar Blue surveyed Kiwis who have made a purchase from a supermarket in the last six months, to see which supermarket is a customer favourite. A substantial 2563 New Zealanders reported back to us, rating each supermarket on various factors, such as value for money, customer service, variety of products and food freshness.

New World was triumphant in Canstar Blue’s star ratings, rated a 5-star provider for overall satisfaction, as well as variety of products, layout and presentation of store, and food freshness. New World was the only provider to receive 5-stars for each of these factors! With a 4-star rating for overall satisfaction, PAKn’ SAVE was runner up. It was also the only supermarket to receive 5-stars for value for money and deals/specials available. Four Square was rated 3-stars for overall satisfaction; however, it took out the customer service category as the only supermarket rated 5-stars for this factor. Countdown came in with 4-stars for value for money, variety of products, layout and presentation of store, deals/specials available and food freshness.

Eco friendly New Zealand supermarkets

The eco-friendly movement is a phenomenon that has spread globally.  After seeing the negative effects over-consumption has had on the planet, people are putting an effort into minimising waste, now more than ever. And it’s a good thing they are – plastic bags, alone, take around 100 years to break down.

In Canstar Blue’s national survey, 70% of respondents think the move to reusable bags is a good move. Supermarkets have listened to Kiwis, far and wide, and joined in by introducing not only eco-friendly products, but new approaches to minimising plastic waste.

Here’s Canstar Blue’s guide to supermarkets’ eco-friendly options, along with tips to help minimise your impact on the planet – because even the small steps count.

New World

Along with PAK’n SAVE and Four Square, New World is owned by supermarket giant – Foodstuffs. Foodstuffs owns about 53% of the grocery market in New Zealand and has multiple initiatives in place that reduce the carbon footprint.

New World’s campaign – BAGS NOT – saw the supermarket remove single-use plastic bags on 1 January 2019, six-months ahead of the intended government ban in July.

New World encourages customers to bring their own reusable bags but, in the case you do forget, paper bags are available at a small cost. However, it hasn’t gone completely plastic free, offering a plastic alternative that can be used more than once, is stronger than a paper bag and is 100% recyclable!

All Foodstuffs supermarkets have natural refrigeration systems in the stores built, or majorly refurbished in the past five years. This has minimisied greenhouse gas emissions from refrigerators by a substantial 99%.


PAK’n SAVE is included in Foodstuff’s initiative – Looking after our patch: people, community and planet – where eco-friendly products and processes are implemented into the supermarkets’ daily running.

Foodstuffs prides itself on the fact it makes an effort to reduce its supermarkets’ environmental footprint. The company initiated the original discussion to ban single-use plastic bags, and has since removed the bags, as well as plastic microbeads and cotton buds. There are also 28 electric delivery vehicles that transport goods to the supermarkets. The vehicles can then recharge at any of the 50 electric vehicle fast-chargers in Foodstuffs supermarkets throughout New Zealand.

When it comes to energy efficiency, Foodstuffs supermarkets’ track record shows they have reduced energy consumption by 2%, year on year. This is done by continually monitoring and updating energy efficiency!

In the majority of PAK’n SAVE’s new stores, a heat-retaining process has been incorporated, whereby the heat created from cooling units is used to heat water and air curtains are used to retain hot or cold air when required. And, in non-trading hours, night blinds trap the cool air so less energy is used to maintain the temperature.

Four Square

With 280 stores throughout New Zealand, you could say Four Square is the younger sibling to New World and PAK’n SAVE.

Foodstuffs is rolling out a new BYO container initiative for the butchery, seafood, bakery and delicatessen counters within all three supermarkets. At this stage, the initiative will only be in the North Island supermarkets but if all goes to plan, South Islanders may have the BYO option at a later date. Incorporating containers into your shop won’t come at any extra cost, so this is a great way to be more eco-friendly!

As part of Foodstuffs, Foursquare also stopped providing single-use plastic bags on 1 January 2019 and played a part in Foodstuffs leadership in banning micro-buds and plastic cotton buds.


When it comes to being environmentally friendly, Countdown knows a thing or two. In fact, the supermarket took out the win for the Business Leadership category at the 2017 Green Ribbon Awards for its Food Rescue Programme. The Green Ribbon Awards is organised by the Ministry of Education and acknowledges entities that have made an effort to protect New Zealand’s environment.

Countdown’s Food Rescue Programme diverts waste from landfill to feeding those in need, minimising the amount going to the landfill, as well as the greenhouse gas production it takes to grow and import food.

Countdown went plastic-bag free on 15 October 2018, saving approximately 350 million plastic bags from damaging the planet each year. In 2018, the supermarket teamed up with Kelly Tarlton’s Turtle Rehabilitation Programme and the charity Forest & Bird on two different projects to help protect New Zealand’s environment and wildlife.

Countdown are conscious of energy use and despite its selling space increasing 37% since 2006, the supermarket’s electricity use has increased by 8% and its gas consumption has reduced 7% in the last year.

Take a look at Countdown’s 2020 goals to reduce carbon emission!


Frequently asked questions

Canstar Blue surveyed 2635 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have made a purchase from a supermarket in the last six months. In this case, 2563 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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