Compare Accounting Software in New Zealand at Canstar Blue. Xero and MYOB were compared on Overall Satisfaction, Customer Service, Ease of Integration, Ease of Use, Functionality, Reporting and Value for Money.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in July 2021, published in August 2021.
Small businesses are the lifeblood of the NZ economy. According to government statistics, they account for:
97% of all business
29% of all employees
26% of NZ’s gross domestic product
And at the heart of each of these small enterprises is an accounts department or, more often than not, given their small size, accounts person. They’re responsible for keeping the lifeblood of the business, the cashflow, pumping in and out of its bank accounts. They ensure creditors and staff get paid, and that customers receive the correct invoices.
Due to modern technology, for small businesses, much of the burden of account keeping has been reduced. Thanks to cloud-based accounting software and mobile apps, it’s never been easier to run your business on the go.
Here in NZ, there are two main accounting software providers. Both offer a range of services, for around the same costs, available across the same tech platforms. But which to choose?
As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 309 New Zealanders who have accounting software licences across a range of categories, to measure and track their satisfaction.
To decide which accounting software providers offers the best level of customer satisfaction, each was rated across the following categories:
Ease of Integration
Ease of Use
Value for Money
Coming out on top for the third year in a row is Xero. The clear winner of Canstar Blue’s award for Most Satisfied Customers | Accounting Software, Xero boasts top marks across all categories, except for Value for Money, for which it earns a respectable 4 Stars.
What Kiwis Want From Their Accounting Software
In our survey, three quarters of respondents (74%) say technology is making running their small businesses easier. And this fact is reflected by what drives their satisfaction with their accounting software. When rating their experiences, the respondents in our research rate Ease of Use, and Ease of Integration as the two most important factors. However, Value for Money is also important, and remains a key feature. Overall, the main drivers of satisfaction are:
What Xero Offers Small Businesses
Xero is a home-grown success story. It was founded in 2006, in Wellington, by Rod Drury and Hamish Edwards. A year later it went public when it was floated on the NZX. It currently offers three small business packages:
Canstar Blue surveyed 5000 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who have a business that uses accounting software. In this case, 309 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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