Compare accounting software providers in New Zealand at Canstar Blue. Xero and MYOB were compared on Overall Satisfaction, Customer Service, Ease of Integration, Ease of Use, Functionality, Reporting, Value for Money.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in July 2020, published in July 2020.
You Can Count on Xero For the Best Accounting Software
Xero wins Canstar Blue’s award for Most Satisfied Customers | Accounting Software
Small businesses with fewer than 20 employees are the lifeblood of the NZ economy. According to government statistics, they account for:
97% of all businesses
29% of all employees
26% of NZ’s gross domestic product
And at the heart of each of these small enterprises is an accounts dept or, more often than not, given their small size, accounts person! They’re responsible for keeping the lifeblood of the business, the cashflow, pumping in and out of its bank accounts. They ensure creditors and staff get paid, and that customers receive the correct invoices.
Due to modern technology, for small businesses, much of the burden of account keeping has been reduced. Thanks to cloud-based accounting software and mobile apps, it’s never been easier to run your business on the go.
Here in NZ, there are two main accounting software providers. Both offer a range of services, for around the same costs and available across the same tech platforms (think mobile and computer). But which to choose?
As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 371 New Zealanders who have accounting software licences, across a range of categories, to measure and track their satisfaction.
To decide which accounting software provider offers the best level of customer satisfaction, each was rated across the following categories:
Ease of Integration
Ease of Use
Value for Money
Coming out on top for the second year in a row is Xero. In a stunning performance, it replicated its stellar result in last year’s ratings, with a clean sweep of 5 Star ratings in each of the above categories. Not too far behind, MYOB earned consistent 5 Star ratings across the board.
What Customers Want
When asked what drives their satisfaction with their accounting software, the respondents in our survey voted with their wallets! For nearly a quarter (24%), price and value for money is the great definer. However, as with all tech, Ease of Use is close behind (23%). This is not surprising, as nobody likes to be baffled by the technology upon which they rely. That Reporting (15%) and Functionality (13%) were considered less important is probably more an indication that our two accounting software providers have those bases covered, so they are less of a concern for their customers. Overall, the main drivers of satisfaction:
Drivers of satisfaction
Value for Money
Ease of Use
Ease of Integration
How Kiwis count on their accounting software
For those in our survey, the majority said they use their accounting software primarily for overall cash management (72%). Nearly half (44%) rely upon it most for doing their payroll, while 35% say that they use it most frequently for billing and tracking billable hours accurately (that’s probably all the lawyers in our survey!).
But regardless of how people choose to use them, subscriptions to accounting software providers are now essential to the smooth running of thousands of NZ businesses. And thanks to Canstar’s latest Accounting Software Customer Satisfaction award, you can be assured that if your choice is Xero, it’s a provider that you can account on!
Canstar Blue surveyed 817 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had accounting software licences. In this case, 371 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.