Compare Multivitamins in New Zealand at Canstar Blue. Berocca, Blackmores, Centrum, Clinicians, GO Healthy, Healtheries, Red Seal, Swisse and Thompson’s were compared on Overall Satisfaction, Availability, Ease of Consumption, Effectiveness, Taste and Value for Money.
Berocca rated number one for customer satisfaction
It’s a slight understatement to say that health and wellbeing have been front and centre in most people’s minds this year! But, global once-in-a-century pandemics aside, eating well and getting regular exercise is something to which we should all aspire.
However, while sticking to our five a day should be a goal, sometimes the contents of our fridges’ salad crispers can go to waste. And that’s when multivitamins can come in useful – to ensure we don’t miss out on essential nutrients. But with such a wide range of supplements on the market, which do you choose?
This is where Canstar Blue can help. As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 1392 New Zealanders who had purchased and consumed multivitamins in the last 12 months, across a range of categories, to measure and track their satisfaction.
To decide which multivitamin offers the best level of customer satisfaction, each was rated across the following categories:
Coming out on top for the second year in a row is Berocca. Our back-to-back winner is the only brand to earn a 5 Star Overall Satisfaction rating in this year’s awards, earning 5 Stars across five out of six categories.
The only other multivitamin brands to earn multiple 5 Star ratings are GO Healthy and Thompson’s. Each earned top marks for Effectiveness and Value for Money.
Whatever healthcare supplement you take, it needs to work. So, it’s no surprise that Effectiveness is the biggest driver of customer satisfaction when it comes to multivitamins. Value for money is also an important factor, ranking higher than Tate and Ease of Consumption. Overall, the main drivers of satisfaction:
| Drivers of satisfaction | % |
|---|---|
| Effectiveness | 47% |
| Value for Money | 23% |
| Ease of Consumption | 14% |
| Taste | 10% |
| Availability | 7% |
One of the big misconceptions around multivitamins is that they’re only taken by people with a poor diet. However, our research reveals that just 17% of people claim that taking vitamins makes them feel better about a poor diet.
Instead, most people take vitamins to supplement their wellbeing: over half of multivitamin users in our survey (53%) take them as part of a healthy lifestyle; 44% take them every day, regardless of the season, and 31% use multivitamins in conjunction with other supplements.
However, while our research shows nearly half of respondents feel better when taking their vitamins, just a quarter actually know what they are taking, or have researched rival supplements.
So, if you take multivitamins, do you know what you’re taking, and are you happy with your brand? Because if you’re looking for a multivitamin that offers the biggest boost, let Canstar Blue’s research point you in the right direction: to Berocca, for the best of health.
Canstar Blue surveyed 2601 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased and consumed multivitamins in the last 12 months. In this case, 1392 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
2019
2018
2017
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