Compare Health Supplements in New Zealand at Canstar Blue. Sanderson, Good Health, Berocca, NZ Muscle, Nature’s Way, Nutra-Life, Red Seal, GO Healthy, Blackmores, Healtheries, Clinicians, Centrum and Swisse were compared on Overall Satisfaction, Availability, Ease of Consumption, Effectiveness, Taste and Value for Money.
Healthy Kiwis rate Sanderson the No.1 in supplements and the winner of Canstar Blue’s Health Supplements Award 2024.
Our review compares health supplements on customer satisfaction, so you can discover what other Kiwis think about our compared health supplement brands before you go ahead and make a purchase. Think of it like asking hundreds of your closest mates which health supplements they think are best!
Canstar Blue surveyed 1441 Kiwis who had purchased and consumed health supplements in the last 12 months and asked for their feedback on the health supplements they bought.
Respondents rate their satisfaction with their health supplement brands from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall Satisfaction rating once all the scores from the Overall Satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customer methodology.
This is the first time that Sanderson has won Canstar Blue’s Health Supplement Award, and it does so with a great set of ratings. It’s the only brand to earn a top 5-Star rating for Overall Satisfaction, a score it also earns in the all-important categories of Effectiveness and Value for Money – the two most important factors for Kiwi consumers when rating their choice of health supplement brand.
Sanderson is a privately owned Kiwi brand. The Sanderson family has been at the forefront of promoting natural health in New Zealand since 1979. Sanderson makes a full range of health supplements that are available from pharmacists nationwide, including:
For more details of Sanderson’s full range of health supplements, check out the Sanderson website.
Sitting second on our award table with a 4-Star rating for Overall Satisfaction, Goodhealth is one of only two brands to earn a top rating for Effectiveness. It earns further 4-Star ratings for Value for Money, Ease of Consumption and Availability.
Goodhealth is a New Zealand company that was founded in 1987. Its range of over 300 products encompasses men’s, women’s and kids’ health, products that support the immune system, digestion and eye health, as well as nutritional oils, bee products and weight management supplements.
Berocca achieves a great set of scores from the consumers in our award research. Along with a 4-Star Overall Satisfaction rating, it has three top 5-Star ratings, for Availability, Ease of Consumption and Taste.
Berocca has long been a mainstay of Kiwi medicine cabinets and morning-after pick-me-ups. The brand’s range of effervescent drinks and vitamin tablets has evolved to cover products that support everyday health, aid hydration, and boost concentration, energy levels and sports performance.
NZ Muscle Supplements scores highly across the board, earning multiple 4-Star ratings, for Overall Satisfaction, Effectiveness, Tase and Ease of Consumption. While it’s clear that the brand is a popular choice with health-conscious Kiwis, its predominantly online sales model means its products aren’t as widely available as those that feature in high-street chemists and supermarkets. Reflecting this, it earns a 3-Star rating for Availability.
A Kiwi success story, NZ Muscle was founded nearly 20 years ago, in 2004, to address the lack of quality, home-grown body-building supplements on the market in Aotearoa. Since then the business has grown to include four Auckland stores, a gym and a thriving online business selling a huge range of fitness products.
Its products includes protein powders and bars, creatine, weight loss supplements and performance and recovery ranges.
Nature’s Way’s customers award the brand predominantly 4-Star ratings, for Overall Satisfaction, Availability, Ease of Consumption and Taste. Its lowest ratings are for Effectiveness and Value for Money.
Nature’s Way’s wide range of vitamins, gummies and health, beauty and superfood supplements is widely available from supermarkets, The Warehouse and pharmacies.
Nutra-Life earns almost a clean sweep of great 4-Star ratings across all categories. It earns its lowest score, 3 Stars, for Taste. However, this is a category in which the majority of our rated brands earn a similar rating; this is understandable given that most supplements are designed to be consumed whole and not chewed or tasted.
Nutra-Life was established over 50 years ago in New Zealand. Its most popular products include fish oils, multivitamins and supplements promoting joint, bone and eye health, plus sleep and immune system support.
Red Seal scores two 4-Star ratings, for Overall Satisfaction and Availability, and 3-Star ratings across all other categories. While not a top rating, 3 Stars is by no means a measure of dissatisfaction, rather it shows Red Seal’s customers are happy with their chosen brand of health supplements.
Red Seal offers a range of oral care and tea products, in addition to its supplements range, which includes high-strength and everyday vitamins, chewables and effervescent drink tablets, plus beauty supplements, such as deep hydration and collagen builder powders.
GO Healthy earns predominantly 4 Star ratings, including for Overall Satisfaction and Effectiveness. For Value for Money and Taste it earns 3-Star ratings from its customers.
GO Healthy is one of the country’s favourite health supplement brands, and a three-time winner of Canstar Blue’s Health Supplements Award.
Available only through pharmacies and health-food stores, Go Healthy’s products use high-quality, sustainably sourced ingredients, and include supplements promoting men’s, women’s and kids health, as well as supplements targeting joints, digestion, the immune system and weight management.
Blackmores earns its highest consumer ratings for Overall Satisfaction, Ease of Consumption and Availability. Across all other categories it earns 3-Star ratings.
Blackmores is an Australian company that has a history dating back to 1938. Blackmores health products can be found in most major NZ supermarkets and pharmacies.
Healtheries is one of four brands that have 3-Star ratings for Overall Satisfaction. It’s a score it also achieves in the categories of Effectiveness, Taste and Value for Money. For Availability and Ease of Consumption it earns 4-Star ratings.
In addition to its snacks and teas, Healtheries retails a huge range of diet aids and supplements. These include protein and nutrition powers, effervescent vitamin tablets, gummies, capsules and chewable tablets.
Clinicians earns its best ratings for Ease of Consumption, Effectiveness and Taste. The brand scores 4-Star ratings across all other categories.
Founded in 1977, Clinicians has a range of health supplements that includes products that cover everyday health, immunity and allergens, focus and performance, women’s and kids’ health, sleep, mood, and joint and bone health.
One of the biggest names in supplements, Centrum is widely available in supermarket chains across the motu. This is reflected in the brand’s highest award rating: 4 Stars for Availability. Across all other categories, it earns respectable 3-Star ratings.
Centrum’s health supplements include a wide range of multivitamins for men, women, children and seniors; blends to assist mind, memory, mood, stress and eyesight; plus collagen for healthy skin.
Rounding out our awards table, Swisse earns multiple 3-Star ratings, plus a 4-Star rating for Availability.
While not a top rating, 3-Stars still indicates that Swisse consumers are content with the value and performance of their health supplement choices.
Despite the name, Swisse is an Australian company that was founded in Melbourne in 1969. Swisse produces a large range of health supplements, including vitamin and multivitamin tablets, plus gummies and chewables for men, women and children.
Health supplement needs vary from person to person. They depend on age, lifestyle and health concerns. But whether you’re a marathon-runner, or have a compromised immune system, one thing is paramount when it comes to choosing a supplement that’s right for you: its effectiveness.
In our survey, 41% of respondents say the most important thing for them when scoring the health supplements they take is how they deliver on their health promises. This rates far more highly than Value for Money (26%), revealing that when it comes to health, Kiwi consumers are happy to pay for improved wellbeing.
Here’s the full rundown of what the consumers in our survey say are the main things they consider when rating their health supplement picks:
This report was written by Canstar Content Producer, Caitlin Bingham. Caitlin is an experienced writer whose passion for creativity led her to study communication and journalism. She began her career freelancing as a content writer, before joining the Canstar team.
Take health supplements every day: 52%
As part of a healthy lifestyle: 61%
Feel better when regularly taking health supplements: 50%
To make up for a poor-diet: 25%
Are vegan/vegetarian: 6%
Has researched health benefits online: 46%
Give health supplements to their children: 16%
Canstar Blue surveyed 2575 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had purchased and used an air fryer in the past three months. In this case, 1441 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.
The past winners from Canstar Blue’s Health Supplement ratings:
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