Compare Health Supplements in New Zealand at Canstar Blue. GO Healthy, Berocca, Blackmores, Centrum, Clinicians, Healtheries, Nature’s Way, Nutralife, Red Seal, Swisse and Thompson’s were compared on Overall Satisfaction, Availability, Ease of Consumption, Effectiveness, Taste and Value for Money.
As a nation we are a health-conscious bunch. We love the great outdoors, sport and healthy kai. But even when living our best, healthy lives, many of us still choose to take dietary supplements.
Indeed, Canstar’s latest research reveals that most people who take supplements (52%) do so daily as part of a healthy lifestyle, rather than just to remedy a lack of five a day in their diet (25%).
However, while choosing fit and fabulous over inactive ill-health is a no-brainer, narrowing down which supplements to take to support your active lifestyle can be a harder process. Health supplements are huge business, and there is a bewildering array of different oils, vitamins, powders and life-enhancing tonics on retailers’ shelves. With so much choice it can be difficult to know which brands’ products offer true value for money and quality.
But that’s where Canstar Blue can help. As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 1474 New Zealanders who had bought and taken health supplements over the past year, across a range of categories, to measure and track their satisfaction.
To decide which health supplement offers the best level of customer satisfaction, each was rated across the following categories:
Coming out on top by a more than healthy margin is GO Healthy, the clear winner of Canstar Blue’s award for Most Satisfied Customers | Health Supplements.
GO Healthy is the only brand in our survey to earn a top 5-Star Overall Satisfaction rating from consumers. It’s an achievement reflected by top scores across all categories. In total, GO Healthy has more top 5-Star ratings than all the other brands in our survey combined, boasting 5 Stars for Effectiveness, Value for Money and Ease of Consumption.
Also scoring highly in this year’s award is another home-grown company Thompson’s. Across the board Thompson’s scores consistently strong 4-Star ratings in each category.
This might seem a bit like stating the obvious, but when Kiwi consumers buy a health supplement, they want it to help supplement their health!
In our awards survey, Effectiveness is by far the key concern for consumers, at 37%. Also, a key driver of satisfaction, Value for Money is cited by a quarter of supplement takers. While Ease of Consumption (16%) and Taste (14%) are less important. Overall, the main drivers of satisfaction are:
In our award survey, 43% of respondents say they prefer to buy health supplements from well-known, quality brands over cheaper alternatives. And when it comes to supplements in New Zealand, there’s perhaps no better-known brand than GO Healthy.
Available from all major chemists, the GO Healthy range covers all aspects of wellbeing:
So whatever your age, fitness levels or lifestyle, you can be sure that GO Healthy has a quality product to support your health and happiness. And as GO Healthy is the winner of Canstar Blue’s 2021 Health Supplement Award, you can be assured that your health and wellbeing will come with 100% customer satisfaction, too.
Take health supplements as part of a healthy lifestyle: 52%
Take health supplements every day: 49%
Feel better when regularly taking health supplements: 42%
Prefer to purchase health supplements from well-known brands: 43%
Have researched online the benefits of the health supplements taken: 38%
More likely to take health supplements in the winter: 32%
Take supplements because of lack of well-balanced diet: 25%
Take supplements due to being vegan/vegetarian: 9%
Give health supplements to their children: 17%
Canstar Blue surveyed 2601 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased and consumed multivitamins in the last 12 months. In this case, 1474 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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