Compare Real Estate Agents in New Zealand at Canstar Blue. First National, Tall Poppy, Barfoot & Thompson, Bayleys, Eves, Harcourts, LJ Hooker, Mike Pero, Professionals, Property Brokers, Ray White were compared on Overall Satisfaction, Communication & Advice, Contract Handling, Marketing, Problem Resolution, Financial Paperwork and Value for Money.
See our Ratings Methodology.
Buying and selling houses is something of a national obsession. If we’re not actually involved in the process, we’re talking about the housing market. It’s an emotive subject that affects all our lives.
And whether you are a home owner, an investor or a renter, if you’re involved in a property transaction, you’re certain to deal with one particular industry professional: a real estate agent.
While it’s the job of real estate companies to facilitate the best deal for all parties, with the minimum stress, they often get a bad rap. Indeed, our latest research reveals that just:
However, it’s not all bad news for real estate agents, for most people in our survey (56.4%) said they were happy with the real estate agent they’d worked with.
So how do you find the right realtor – one that you can trust to sell or rent out your home and achieve the best result? Look for Canstar Blue’s 5-Star Satisfaction rating, that’s how!
As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 1166 New Zealanders who had used the services of a real estate agent to purchase, sell or rent a home in the last three years, across a range of categories, to measure and track their satisfaction.
To decide which real estate agents offer the best levels of customer satisfaction, each was rated across the following categories:
This year, two real estate companies share top place. Both First National and Tall Poppy have earned our prestigious 5-Star award for Overall Satisfaction.
Against strong competition, and some of the biggest names in the business, they were the only two real estate agencies to earn 5 Stars in any category.
First National earned top marks for: Communication & Advice, Contract Handling, Problem Resolution and Financial Paperwork.
Tall Poppy earned top marks for: Value for Money, Contract Handling, Marketing and Financial Paperwork.
Buying homes, selling homes, and renting homes – each is an extremely stressful process rife with possible pitfalls. Not to mention a lot of expense. These concerns are mirrored in what our research reveals as the most important features of the whole real estate agent experience: Communication & Advice and Value for Money.
Interestingly just 13% cited Marketing as a major concern – even though that often adds up to a considerable expense when selling a home.
Overall, the main drivers of satisfaction:
|Drivers of satisfaction||%|
|Communication & Advice||21%|
|Value for Money||21%|
When looking for real estate agent, what do you look for? Or are you not even planning to use one?
While half of the people in our survey (49%) plan to use a real estate agency to sell their home, a third (31%) say they are planning a DIY approach, while 19% claim they’d like to attempt a private sale, but lack the confidence.
Ultimately, though, you get what you pay for. And when it comes to selling homes, it’s best to trust a professional. One with the local knowledge and the expert tactics to extract the best price for your home.
So when it comes time for you to sell or rent out your property, call on a tried and true property expert from one of the winners of Canstar Blue’s award for Most Satisfied Customers | Real Estate Agents 2021: First National and Tall Poppy.
I receive better service and more attention from a smaller real estate agency: 24.7%
As a seller, I think real estate agents charge too much for what they do: 13.4%
As a renter, I think real estate agents/landlords charge too much for what they do: 15.1%
I think I pay too much rent for what I get in return: 18.1%
I bought a house outside my preferred area because it was cheaper: 9.2%
I generally trust real estate agents: 20.5%
I was happy with the real estate agent I worked with: 56.4%
I feel the costs involved with selling a home are justified: 3.7%
|Rent increased or decreased over last year||%|
|Stayed the same||49.6%|
|Risen more than $10 p/w||17.8%|
|Risen more than $20 p/w||29.8%|
|Can’t afford to buy||23%|
|Only in area short-term||6.9%|
|No point in buying||2.4%|
|Never will be able to buy||6.9%|
|Are FHBs bring priced out of market?||%|
|No, never been easy||23.3%|
|In my area house prices have:||%|
|Stayed the same||4.9%|
|Next time I sell a home I plan to:||%|
|Do it myself||31.5%|
|I’d like to try DIY sale, but not confident||19.4%|
|Use an estate agent||49%|
|My choice of realtor is based on?||%|
There can be a lot of costs involved with selling your home. Expenses you will need to consider include:
No matter which agent you engage, in return for the fees and charges, you should expect:
The most important thing is to do your research before you sign with an agent and, where possible, to negotiate. All agreements should be included in your agency agreement (which both you and the agent sign) but make sure you receive and read a copy of the agency agreement guide before you make any decisions.
Canstar Blue surveyed 5138 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had used the services of a real estate agent to purchase, sell or rent a home in the last three years. In this case, 1166 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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