Compare televisions in New Zealand at Canstar Blue. Panasonic, LG, Samsung, Sony and Veon were compared on Overall Satisfaction, Ease of Use, Picture Quality, Sound Quality, Smart Compatibility and Value for Money.

See our Ratings Methodology.


Most Satisfied Customers | Panasonic

Panasonic rated number one for customer satisfaction

Get In The Picture With a Panasonic TV

 Panasonic wins Canstar Blue’s award for Most Satisfied Customers | Televisions.

Our television viewing habits are changing. Yes, we’re not watching as much traditional free-to-air TV as we used to. And, yes, fewer of us are subscribing to watch SKY’s satellite broadcasts. But thanks to the rise and rise of streaming services, such as Neon and Netflix, on-demand movie downloads, and gaming consoles such as PlayStation, we’re spending just as much time as ever staring at our televisions.
Reflecting this change, our sets are becoming increasingly technologically advanced, blending the latest smart, internet-connectivity with ultra-high definition screens.

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 777 New Zealanders who had purchased a new television in the past two years, across a range of categories, to measure and track their satisfaction.

To decide which televisions offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Ease of Use
  • Picture Quality
  • Sound Quality
  • Smart Compatibility
  • Value for Money

Coming out on top is Panasonic, which was the only TV brand to earn a 5 Star rating for Overall Satisfaction. It achieved further 5 Star ratings for Ease of Use and Picture Quality, and 4 Star ratings across the other categories. Across the other brands in our top four, there was little differentiation between LG, Samsung and Sony, which each scored highly.

What Customers Want

While you’d think that picture quality is a TV’s most important feature, for those respondents in our survey Sound Quality is the most important factor, at 22%. Picture Quality at 19%, places second to last, only just beating Smart Compatibility (18%). Overall, the main drivers of satisfaction:


Drivers of satisfaction %
Sound Quality 22%
Ease of Use 21%
Value for Money 20%
Picture Quality 19%
Smart Compatibility 18%


Our Viewing Habits

As a nation of TV viewers, it’s clear that most of us are glued to the latest technology. Of our respondents, over a third (36%) have ultra-high definition 4K screens and 10% have TVs with the latest OLED and QLED screens. Nearly a third (30%) also have a separate sound system, which confirms the importance of a TV’s audio.

We are also watching far more streaming content, rather than traditional free-to-air broadcasts. In our survey, 56% have a smart TV and use its online functions, and half now watch more streaming, such as Netflix, than regular channels.

What hasn’t changed, however, is that television still brings Kiwi families together, with nearly half of those in our survey (45%) admitting that watching TV, whether streaming, satellite or traditional broadcasting, is something they do together as a family.

Despite all our other distracting devices, TV sets remain the focal points of entertainment in our homes. Therefore, it’s important to make the right choice when purchasing a new model. While size is important for some (29% of those in our survey bought the biggest screen they could afford), sound, picture and ease of smart compatibility are important, too. So if you’re looking to turn on and tune in to the best TV brand, let Canstar Blue’s latest research give you a clear picture of the smart choice in smart TVs: Panasonic.

Frequently asked questions

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased a new television in the past two years. In this case, 777 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.





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