Compare TVs in New Zealand at Canstar Blue. Samsung, LG, Panasonic, Sony and Veon were compared on picture quality, value for money, sound quality, ease of use, smart compatibility and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Samsung

Samsung rated number one for customer satisfaction

Samsung a TV ratings topper

With Samsung’s 2019 QLED TV range packed with three million pixels, it’s hard to believe that TV technology has advanced so quickly. In fact, full time TV broadcasting was only introduced to New Zealand in 1960. The daily five hours of programmes has stretched into 24/7 broadcasting and the original box-like TV sets, with small black and white screens, have long been consigned to the history books. Now, you’ll find a catalogue of televisions with acronyms and abbreviations such as LCD, LED, OLED, HDR, 3D and 4K.

So, if you’re in the market for a new TV, what is it you should be looking for? To start, there are a couple of things you need to think about before you even set foot in a store or jump online.

  • Budget – If you’re looking for a cheap TV, you’re probably looking at spending a few hundred bucks. For this, you can still get a decent television, but it will be a basic model.
  • Performance – If you’re a bit more serious about your TV and want a higher spec, maybe a bigger screen or sharper picture, unsurprisingly you should expect to pay more.

If you’re not sure what you’re after or even if you are, but would just like to find out a bit more, Canstar Blue’s TV review and ratings can give you a head start when it comes to buying a new television.

TV Reviews NZ

To find out which TV brand is rated the highest in New Zealand, we surveyed 774 consumers who have purchased a new TV in the last two years. Respondents were asked to review their new TV based on a range of factors. Five leading brands received the minimum sample size required to be included, but only Samsung received an overall 5-star satisfaction review. Kiwis rated Samsung 5-stars across all categories, with the exception of value for money, where it was rated 4-stars.

So, what qualities did people rate?

  • Picture quality was found to be the greatest driver of satisfaction for consumers who have recently bought a new TV. Samsung was the only TV brand to score a maximum 5-star rating for picture quality.
  • Value for money was also found to be hugely important to Kiwis, when buying a new TV. In this area, budget brand Veon gained 5-stars, with Samsung and Panasonic scoring a strong 4-stars.
  • Sound quality was the third biggest driver – Samsung was the only brand to rate a maximum 5-stars here. Panasonic, Sony and LG rated 4-stars, while Veon rated 3-stars.
  • Ease of use was further down the list – Samsung, Panasonic and Veon achieved a 5-star rating. They were followed by Sony which was rated 4-stars and LG, which was rated 3-stars.
  • For smart compatibility, Samsung was rated the highest, with a 5-star rating. Sony came in second, rated 4-stars, while Panasonic and LG rated 3-stars and Veon rated 2-stars.

So, apart from the qualities and features above, what do you need from your new TV? There are so many different acronyms flying around these days (a few were mentioned earlier), it can be hard to keep up, so here’s a quick guide to help you get up to speed.


While it’s a common belief that they are different types of televisions, LED and LCD technically refer to the same type of TV, but the acronyms refer to different parts.

  • LED stands for ‘light emitting diode’
  • LCD stands for ‘liquid crystal display’

LCD is probably the most commonly found type of display in any electronic gadget but this older technology uses fluorescent lights to light the display, which are generally placed behind the TV screen. More recent LED TVs use diodes (a specialist electronic component) to generate light and these can be placed behind or around the edges or a screen. The end result is that LED TVs can have a slimmer profile while also delivering potentially greater energy efficiency.

4K TV, 5K TV and 8K TV

4K TVs have four times the resolution of regular HD (high definition) TVs. Likewise, 5K TVs have five times the resolution, and 8K TVs have eight times the amount. Basically, this means that with a 4K TV, there are four pixels (or dots of colour) in the same space as a single pixel on a HD TV, and this increases the higher the number. As you would expect, this gives a better-quality picture, with more rich and clear detail, great for those blockbuster movies and sports where every detail counts. Samsung has also introduced the 8K QLED TV recently.

Smart TVs

Smart TVs can connect to the internet and many have their own browser and apps for services like YouTube and Netflix. With many smart TVs you get access to PVR (personal video recorder) and digital tuners with digital TV guides. Basically, smart TVs are a good ‘one stop shop’ for the ultimate in TV entertainment, allowing you to watch regular TV, download streaming services such as Netflix and access catch-up TV such as TVNZ On Demand.

Which brand should you go with?


2019 Customer Satisfaction Award winner – Samsung – is perhaps one of the most popular TV brands out there, with its range of innovative and quality TVs. Its flagship technology is its ‘quantum dot’ or QLED (similar to, but obviously not the same as OLED!) display, creating richer and deeper colours.


Panasonic is one of the most recognised brands around the world and boasts a large range of TVs with 4K resolutions, and various technologies designed to make the viewing experience better.


Another household name – LG – boasts a large range of TVs, incorporating everything from regular HD TVs through to high-end 4K TVs, and OLED. They also like BIG TVs, producing TVs with screens going up to an enormous 86”!


Sony is a longstanding brand in the TV world. Frequently boasting new technologies and known for its tech-forward approach, Sony earned 4-stars for overall satisfaction in Canstar Blue’s survey. Its TVs also tend to be a little more expensive than other brands, but the bonus is that smart functions come pretty much as standard.


Launched in New Zealand in 2011, Veon TVs are the budget option sold exclusively through The Warehouse. The brand keeps costs down by offering only a limited range and by using the same Chinese supply chains and manufacturers as many ‘high end’ brands. Veon achieved a 5-star rating for value for money in the Canstar Blue survey.

Ultimately, only you can decide which TV is best for your budget and performance expectation, but we hope our ratings provide some help along the way.

Frequently asked questions

Canstar Blue surveyed 2579 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased a new television in the last two years. In this case, 774 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.


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