Compare televisions in New Zealand at Canstar Blue. Sony, LG, Panasonic, Samsung and Veon were compared on Overall Satisfaction, Ease of Use, Picture Quality, Sound Quality, Smart Compatibility and Value for Money.

See our Ratings Methodology.

MSC televisions

Most Satisfied Customers | Sony

Sony rated number one for customer satisfaction


Switch on to a Sony: NZ’s Best Televisions

Over the past few years, TVs have become more than just a screen showing the preprogrammed schedules of terrestrial and satellite broadcasters. Thanks to the internet and streaming services, they’ve become portals into a vast library of movies, TV shows and endless sports.

And as our viewing habits have changed, from live broadcasts to on-demand viewing and delayed or recorded streaming channels, televisions have had to adapt, too. According to Canstar Blue’s latest research over half of Kiwis (57%) have a smart TV and 49% use their sets predominantly for streaming, rather than watching free-to-air TV.

Therefore, when purchasing a new TV it’s essential to choose a model that delivers not only great picture quality, but the features and usability required to enjoy movies and TV shows however they’re piped into your home.

MSC televisions

So as part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 920 New Zealanders who had purchased a new TV during the past two years, across a range of categories, to measure and track their satisfaction.

To decide which brand of television offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Ease of Use
  • Picture Quality
  • Sound Quality
  • Smart Compatibility
  • Value for Money

Coming out on top is Sony, the clear winner of Canstar Blue’s 2021 award for Most Satisfied Customers | Televisions. Sony is the only brand in this year’s award to score our top 5-Star rating for Overall Satisfaction. The only brand to only achieve top 4- and 5-Star ratings across the board, Sony also has 5-Star ratings for Picture Quality, Sound Quality and Smart Compatibility.

Panasonic and Samsung also score highly, while Veon, The Warehouse’s exclusive tech label, is the only brand to score top marks for Value for Money.

MSC Televisions award logo. favourite TVs

What Kiwis Want From their TVs

As televisions have become smart TVs and evolved into internet-linked devices they have become increasingly technologically advanced. Therefore, it’s not surprising that Ease of Use is an important factor for TV consumers.

Together Picture Quality (28%) and Ease of Use (27%) are the main drivers of satisfaction for TV buyers. That Smart Compatibility isn’t a huge issue (11%) likely reflects that when TVs are advertised as smart, we simply expect them to integrate seamlessly into our home networks: functionality becoming secondary to usability and user-friendliness.

Overall, the main drivers of satisfaction are:


For the Big Picture Switch to a Sony TV

The Sony brand has always had a reputation for cutting-edge, high-quality technology. And its range of TVs is no exception.

Bravia 43″ X80J

Sony currently offers 21 different models in NZ. Its popular Bravia range starts with the budget friendly 43″ X80J, 4K Ultra HD, Smart Google TV ($1098) and increases in size and costs to the flagline 75″ X95J, 4K Ultra HD, Smart Google TV ($5198).

And for those with deep pockets, and very large lounge-room walls, there’s the 80″ Z9J, Bravia XR Master Series, 8K Full Array LED, Smart Google TV, costing $23,000.

favourite TVs Sony ZJ9
80″ Z9J, Bravia XR Master Series

So whatever your viewing needs, there’s a Sony to meet your room size and budget. And with the guarantee of Customer Satisfaction from Canstar Blue’s award, you can be sure that if you turn on to a Sony TV, you’ll never want to switch off!


Key statistics

Have a smart TV and use its functions: 57%

Use TV more for streaming (i.e. Netflix) than free-to-air: 49%

Watching TV together is a family activity: 49%

TV is focal point of lounge room: 47%

Watch more on-demand/recorded than live TV: 35%

Bought the biggest TV could afford: 31%

Paid extra for a 4KTV: 31%

Have speaker system for TV: 29%

Regularly pay to watch streaming movies: 24%

Been envious of someone else’s TV: 16%

Have a separate TV room: 14%

Regularly update TV to the latest tech: 14%

Prepared to pay $5000 or more for a top-of-the-line TV: 10%

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased a new television in the past two years. In this case, 920 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.






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