See our Ratings Methodology.

2016 award for blenders

Most Satisfied Customers | Nutribullet

Nutribullet crushed the competition winning a maximum five star in five out of seven categories.

Nutribullet wins inaugural Canstar Blue Review

We’re all familiar with the ‘five-a-day’ rule and in today’s hectic world, it looks like more and more of us are turning to quick and easy blenders to extract as much goodness from our fruit and veggies in one hit. In fact, 54% of people in the latest Canstar Blue survey said they had bought a blender as part of a healthier lifestyle option.

Nutribullet and its peers have turned nutrition extraction, smoothie making and protein shake blending into a fine art.  They’re not just selling you a blender, they’re selling you a lifestyle filled with superfoods and weight loss and weight management. Gone are the days of a food processor the size of a trailer with more attachments than you could shake a stick at. Today’s blending world is all about straightforward, quick and simple, and it’s fair to say that the new generation of blenders has helped to change the way we think about food.

Anyone for a Dragon Fruit and Goji Berry smoothie?

Not all that long ago, many of us had never heard of foods such as dragon fruit, acai and goji berries. As for bananas, they were either sliced and put on your cereal or put in your lunchbox for a mid-morning snack. Now, thanks to the blending revolution, we are regularly experimenting with ‘new’ foods that can enrich our diets. For many, the ‘superfood fix’ has become something they can’t live without, with one in five using their blender every day.

But it’s not all kale smoothies and chickpea soup. One-third of people also use their blenders to make some incredible milkshakes and desserts such as muffins and ice cream. The internet is full of delicious recipes so it’s worth spending a bit of time having a look to see what tickles your tastebuds.

What to look for when buying a blender

With so many blenders on the market, it’s important to do your research so we thought we’d give you a head start by doing some for you.  Here’s what our respondents said:

Blender performance

This is by far the biggest driver of customer satisfaction at 25%. Nutribullet was the only brand to score the maximum five in this category.


You want today’s smoothie to taste as good as yesterday’s right? Consistent results are also a key driver of overall satisfaction, our research shows. In this regard, the results for each make of blender varied widely, with only two brands, Nutribullet and George Foreman, scoring the maximum five.

Value for money

The price of blenders varies immensely. You can buy a hand held blender for around $30 (or even less) and pay hundreds of dollars for the latest, top of range models. Mid-range manufacturer, Kambrook, was the only top scorer in this category.

Ease of use

Although blenders are becoming more powerful and many come with a host of additional features, ease of use is still an important driver. Scores for the brands we compared ranged from three to five stars, with Nutribullet, George Foreman and Magic Bullet all coming out on top.

Other functions

As blenders continue to evolve, manufacturers are thinking of all the additional extras and other functions that might be useful. Citrus juice extractors, heating components, baby blending tools, pots and bags, you name it, and chances are someone will make it. Nutribullet was the only manufacturer awarded five stars in this category.

Ease of cleaning

Unfortunately, once you’ve whizzed your way to superfood heaven, there’s washing up to do, which is always less traumatic if you’ve remembered to use your blender with the lid onMaking your blender easy to clean is something that manufacturers have definitely improved over the years but again, only Nutribullet was awarded top marks in this category.

Warranty and service

As with all electrical products, warranties are available if you wish to register for it. George Foreman came out top of the class as the only manufacturer to score five stars.

Frequently asked questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and used a new blender in the last two years – in this case, 886 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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