New Cars

Compare New Cars in New Zealand at Canstar Blue. Ford, Hyundai, BMW, Holden, Honda, Kia, Mazda, Mitsubishi, Nissan, Suzuki and Toyota were compared on Overall Satisfaction, After Sale Service, Driving Experience, Point of Sale Service, Reliability and Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | Ford & Hyundai

Ford & Hyundai rated number one for customer satisfaction

Ford & Hyundai are a Driving Force Winning Canstar Blue’s New Car Award

Ahh, there’s nothing like the smell of a new car. The heady mix of plastic, oil and leather sure beats the subtle ashtray aromas of many second-hand imports. Driving off a dealership forecourt in a new set of wheels, yet untarnished by scratch or dent, is a great feeling.

While we all have a good idea of our dream car purchase, should Lady Lottery Luck ever smile upon us, the reality of purchasing a new car is based in reality.

Price and value for money are a big consideration, but so is reliability and post-sale service, as well as the overall driving experience. Given the time we all spend behind the wheel, it should at least be a comfortable experience. But with so many variables, it’s often hard to pin down the car brands that deliver across all key factors. And this is where Canstar Blue can help…

As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 925 New Zealanders who had bought a brand new car from a dealership in the past three years, across a range of categories, to measure and track their satisfaction.

To decide which new car manufacturer offers the best level of customer satisfaction, each was rated across the following categories:

  • After Sale Service
  • Driving Experience
  • Point of Sale Service
  • Reliability
  • Value for Money

Coming out on top are Ford & Hyundai. The car brands share this year’s award thanks to their overall 5 Star satisfaction ratings.

Ford earned 5 Stars in all categories, apart from After Sale Service, for which it was awarded 4 Stars.

Meanwhile, Hyundai also earned five 5 Star ratings, plus a 4 Star Rating for Point of Sale Service.

What Drives Kiwi Car Buyers’ Satisfaction?

The answer to the above question is simple: it’s reliability. One of the joys of a new car is that you can expect years of trouble-free motoring, with few, if any, repair bills. Interestingly, Driving Experience rates slightly more highly than Value for Money for our respondents – with service levels far behind. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Reliability 30%
Driving Experience 28%
Value for Money 27%
Point of Sale Service 8%
After Sale Service 6%

What Steers New Car Decisions?

No matter the fancy marketing campaigns, the three most important considerations for Kiwi car buyers remain the three least glamorous. A third of respondents in our survey cite safety features as the most important feature of a new car, followed by fuel efficiency (19%) and price (17%).

However, that doesn’t mean the bells-and-whistles don’t matter. Nearly half (45%) say colour is an important factor in their purchase decision, while 29% cite phone connectivity!

And it seems that despite the rise of electric vehicles, going green isn’t a big consideration for Kiwi motorists. Just 4% of those in our survey say that a car’s environmental footprint is an important feature, with many people (25%) deterred by the price of electric vehicles.

So if you’re considering purchasing a new car, why not let Canstar’s research steer your decision to take a test drive in a Ford or Hyundai, the joint winners of our award for Most Satisfied Customers | New Cars 2020.

More information

Key statistics

Average number of cars per household of our respondents: 2.1

Should we reduce number of cars on road: yes 20% | no 77%

Most important car features

Safety features 30%
Fuel efficiency 19%
Price 17%
Brand 9%
Speed and performance 7%
Appearance 7%
Environmental footprint 4%

How do you get to work?

Drive 77%
Public transport 8%
Walk 5%
Bike 3%
Taxi/Rideshare 1%

Where do you get information when buying a new car

Online reviews 38%
Dealership 37%
Friends/Family 10%
Social media 5%
Government website 3%
Print media 2%



Canstar Blue surveyed 5214 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have bought a brand new car from a dealership in the past three years. In this case, 925 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.









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