New Cars

Compare New Cars in New Zealand at Canstar Blue. Mitsubishi, Audi, Ford, Hyundai, BMW, Holden, Honda, Kia, Mazda, Nissan, Suzuki and Toyota were compared on Overall Satisfaction, After Sale Service, Driving Experience, Point of Sale Service, Reliability and Value for Money.

See our Ratings Methodology.

MSC New cars award logo

Most Satisfied Customers | Mitsubishi

Mitsubishi rated number one for customer satisfaction



Mitsubishi’s NZ’s Driving Force

This year’s new car sales figures confirm, yet again, that Kiwis love their cars. After a pandemic slump in 2020, new car sales have rebounded. To the end of October, 93,244 new cars had been sold across the county, a figure that eclipses last year’s entire 80,722 sales and one that has the potential to beat 2018’s recent peak, 109,053.

Despite the green credentials of public transport, our unique geography and irregular rural bus and train services mean cars are an everyday essential. Indeed, Canstar Blue’s latest research reveals most households have two cars, and 60% of people drive themselves to work each day, compared to just 7% who catch public transport.

MSC new cars award

Of course, buying a new car, instead of a second-hand set of wheels, is an expensive luxury. Not only do you want a car that delivers a great driving experience, you want to receive premium levels of service and after-sales care.

But which car companies deliver great products, plus a smooth and value-laden sales journey for customers?

As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 1016 New Zealanders who had bought a new car from a dealership in the last three years, across a range of categories, to measure and track their satisfaction.

To decide which car manufacturers offers the best level of customer satisfaction, each was rated across the following categories:

  • After Sale Service
  • Driving Experience
  • Point of Sale Service
  • Reliability
  • Value for Money

Mitsubishi logo

Coming out on top in a very tight race, the winner of Canstar Blue’s award for Most Satisfied Customers | New Cars is Mitsubishi. The Japanese brand finished in pole position thanks to a strong performance across the grid. In this year’s award, it’s the only make of car to earn a top 5-Star Overall Satisfaction rating from its customers.

While Holden, Kia, Suzuki and Hyundai all earn 5-Star ratings, only Suzuki and Kia manage top marks in more than one category. Surprisingly, it’s Audi and BMW, both German car manufacturers, who earn the lowest approval ratings.

What Kiwis Want From Their New Cars

When choosing a new car, safety is the biggest concern for most consumers: 58% say their choice of car is influenced by its safety rating, followed by:

  • Fuel economy: 50%
  • Functionality: 45%
  • Styling: 43%
  • Servicing costs/parts: 36%
  • Phone connectivity: 25%
  • Top speed: 21%

But while it’s interesting that phone connectivity is a greater factor than the need for speed, when it comes to what steers consumer satisfaction, it’s overall Driving Experience (30%) that matters most, even more so than Value for Money (22%).

Overall, the main drivers of satisfaction are:


Mitsubishi: Streets ahead of the competition

Over on our Canstar website, we regularly update the new car sales data in our story Top Selling Cars in New Zealand. And so far this year, two out of the top three biggest selling cars in the country are made by Mitsubishi: the Outlander, in the No.1 spot, and the ASX, in third.

The Mitsubishi Outlander

From $32,990+ORC, the Outlander is a lot of car for your money. Available in 5-Seat or 7-Seat options, there’s also a choice of 2WD or 4WD, different body styles – LS, Sport, XLS and VRX – plus a host of other customisation options.

The Mitsubishi ASX

From $27,990+ORC, the ASX is a compact 2WD SUV equally at home on city streets as country roads.

There are three models to choose from – including LS, XLS, and VRX – each with a range of customisation options.

Mitsubishi’s Diamond Advantage Warranty

And thanks to Mitsubishi’s outstanding warranties, you can be assured of worry-free motoring well into the future.

All new Mitsubishi vehicles (excluding Outlander PHEV and Express) come with a 10-year or 160,000km Powertrain Warranty, a five-year or 130,000km New Vehicle Warranty and five years of roadside assist.

It’s a testament to the reliability of every new Mitsubishi, and another reason why Mitsubishi is the winner of Canstar Blue’s Most Satisfied Customers | New Cars Award.

More information

Key statistics

Car’s safety rating impacts choice of car: 58%

Fuel economy impacts choice of car: 50%

Warranty and after-sales service impacts choice of car: 51%

Know costs of running their car: 45%

Functionality is main consideration in choice of car: 45%

Bought car with cash: 44%

Colour and styling important factors in choice of car: 43%

Cost and availability of parts important factors in choice of car: 36%

Phone connectivity big consideration in choice of car: 25%

Price only put-off when considering buying an electric/hybrid car: 23%

Believes car you drive makes statement: 22%

Used finance to purchase new car: 22%

Are a single-car household: 22%

Car’s speed and performance are main concerns: 21%

Regards car as status symbol: 13%

Only ever purchases SUVs: 5%

Average number of cars in household

Total: 2

Plan to reduce number of cars in household

Yes: 21%

No: 75%

Most important car features

Safety features 27%
Fuel efficiency 26%
Price 16%
Speed and performance 9%
Brand 8%
Appearance 7%
Environmental footprint 4%

How do you get to work?

Drive 60%
Public transport 7%
Walk 5%
Bike 3%
Taxi/Rideshare 1%

Where do you get information when buying a new car

Online reviews 39%
Dealership 34%
Friends/Family 11%
Social media 7%
Print media 3%
Government website 2%


Canstar Blue surveyed 5028 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had bought a brand new car from a dealership in the last three years. In this case, 1016 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.










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