Compare refrigerators in New Zealand at Canstar Blue. Mitsubishi, Fisher & Paykel, Haier, LG and Samsung were compared on Overall Satisfaction, Features, Food Freshness, Internal Layout, Quality of Fittings and Fixtures, Reliability, Style/External Design, Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | Mitsubishi

Mitsubishi rated number one for customer satisfaction.



Mitsubishi Electric Logo

Chill with a Mitsubishi, NZ’s best refrigerator brand

Of the many appliances in modern homes, refrigerators are the true workhorses. They’re always switched on, their doors are opened and shut numerous times each day, and they’re responsible for maintaining the freshness and safety of the food we eat.

Because of a fridge’s essential role, choosing the right model to meet your kitchen and lifestyle is paramount. Not only does a fridge have to be aesthetically pleasing, it has to be 100% functional and reliable over years of daily use.

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 633 New Zealanders who had bought a new refrigerator during the past three years, across a range of categories, to measure and track their satisfaction.

To decide which brand of refrigerator offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Features
  • Food freshness
  • Internal layout
  • Quality of fittings and fixtures
  • Reliability
  • Style/external design
  • Value for money

Coming out on top is Mitsubishi. Against strong competition, Mitsubishi is the only fridge brand to earn our prestigious 5-Star award for Overall Satisfaction. It’s a result based on nearly a clean-sweep of top scores. For in each category Mitsubishi earns 5 Stars for customer satisfaction, except for Internal Layout, for which it earns a cool 4-Stars.

Behind our winner, LG, Fisher & Paykel and Samsung all score strongly for Overall Customer Satisfaction, with 4 Stars apiece. Each also scores strongly across all categories. Although the Kiwi consumers in our survey did mark down Fisher & Paykel for Value for Money.


What Kiwis Want From their Fridges

Value for Money is a key factor in all of Canstar Blue’s Customer Satisfaction ratings. And in this year’s refrigerator awards, again, it’s the main driver of customer satisfaction. However, it doesn’t place that much higher than Quality and Reliability. Given the amount of use our fridges withstand – and how long they need to last – it’s no surprise that quality is a key concern.

What does stand out is that even though 20% of those in our survey bought a fridge with an ice dispenser, and 14% bought one with a water dispenser, only 11% rate a fridge’s features highly. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Value for Money 18%
Quality of Fittings and Fixtures 15%
Reliability 15%
Food Freshness 14%
Internal Layout 14%
Style/External Design 12%
Features 11%

Cold comforts: how we chill at home

Our latest research reveals that we Kiwis are a switched-on bunch when it comes to fridges and food wastage. Most of us (59%) try to ensure all our fresh food is used, so there’s minimal wastage. And that number rises to 83% with frozen food.

And we’re pretty hygienic, too, as fridge cleaning rates are very high. While just 7% admit to cleaning their fridge less than twice a year, 57% clean between once and four times a month.

In this year’s survey, few people, just 12%, say they have a noisy fridge. But if yours is currently buzzing and driving you mad, it’s a sure sign that it’s getting on in years and needs to spend its final days out of kitchen: 22% have an old fridge humming away in the garage! So, if you’re looking for a replacement, then let Canstar Blue’s latest research and awards guide you to the best refrigerator brand, Mitsubishi, and its range of models that enjoy real 5-Star cool!




Key statistics

I try to ensure I use all the fresh food I buy: 59%

I always have a stock of prepared meals in my fridge/freezer: 26%

I have a second, old fridge that I still use: 22%

Environmental concerns guide my choice of refrigerator: 20%

I bought a fridge/freezer with an ice dispenser: 20%

I often forget about food I have in my freezer, then have to throw it out: 17%

I wish I had a larger freezer, as it’s always too full: 17%

I bought a fridge with a water dispenser: 14%

Noise is an issue with my fridge (e.g. humming): 12%

I always buy the same brand of fridge: 12%


Frequency of fridge cleaning

Once a week: 13%

Once a fortnight: 17%

Monthly: 27%

Every few months: 21%

Every six months: 8%

Less often: 5%

Never: 2%

Canstar Blue surveyed 2552 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had bought a new fridge in the past three years. In this case, 633 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.





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