Compare refrigerators in New Zealand at Canstar Blue. Samsung, Haier, LG, Fisher & Paykel, Mitsubishi and Westinghouse were compared on Overall Satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Samsung

Samsung rated number one for customer satisfaction.

Samsung’s Cool Fridges are No.1 in the Kitchen

Samsung wins Canstar Blue’s award for Most Satisfied Customers | Refrigerators.

Of the many appliances in modern homes, refrigerators are the workhorses. They are always switched on; their doors are opened and shut numerous times each day, and they’re responsible for maintaining the freshness of food we eat.

Because of a fridge’s essential role, choosing the right model to meet your kitchen and lifestyle is paramount. Not only does a fridge have to be aesthetically pleasing, it has to be 100% functional and reliable over years of daily use.

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 747 New Zealanders who had bought a new refrigerator in the last three years, across a range of categories, to measure and track their satisfaction.

To decide which brand of refrigerator offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Features
  • Food freshness
  • Internal layout
  • Quality of fittings and fixtures
  • Reliability
  • Style/external design
  • Value for money

Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Refrigerators is Samsung. The South Korean brand might have a name that translates into English as three stars, but in Canstar Blue’s ratings, Samsung is the only refrigerator manufacturer to earn a 5 Star Overall Satisfaction rating.

Also placing highly in our rankings are Fisher & Paykel and Mitsubishi, which, like Samsung, each earned a mix of 4 Star and 5 Star ratings.

What Customers Want

Although Value for Money is an important driver of refrigerator satisfaction for those in our survey, Internal Layout is equally important: 24%. Given the amount of action a fridge sees on a daily basis, it’s unsurprising that ease of use and accessibility is such a key factor.

And, of course, reliability (19%) and quality (17%) are also highly regarded by our respondents. After all, a fridge is an expensive purchase, so we should be able to expect years of reliable service. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Value for money 24%
Internal layout 24%
Reliability 19%
Quality of fittings and fixtures 17%
Food freshness 9%
Features 6%
Style/external design 2%

How We Chill: Our Choice of Fridge

By far the most popular choice of refrigerator by those in our survey (41%) was bottom-mounted models (those with the freezer section down below!). Top-mount fridges were the choice of nearly a quarter (23%), while side-by-side was an option chosen by just 11% of respondents.

While only 20% of people in our survey say they wish they had a bigger fridge, nearly a third (30%) complain of not having a large enough freezer. As a quarter of people admit they always have a stock of frozen meals on hand, this perhaps isn’t a surprise.

And if you’ve ever wondered who needs a fridge with a screen and internet capability, you’re not alone. Only 8% of those surveyed had bought a smart fridge, compared to 21% who’d plumped for a model with an ice dispenser.

In our recent story Telltale Signs It’s Time to Replace Your Home Appliances, we highlight the problems of noisy fridges. An annoyingly loud fridge is an indication it’s coming to the end of its life. Due to the fact that 23% of those in our survey report their fridge makes an annoying buzzing, it seems there are a lot of people out there who could soon be purchasing a new fridge. If you are one of them, let Canstar Blue’s Most Satisfied Customers | Refrigerators award guide you. For if you’re in the market for a new refrigerator, Samsung’s range of models enjoys 5 Star cool!


Frequently Asked Questions

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had bought a new refrigerator or freezer in the past 3 years. In this case, 747 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.




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