Compare Outdoor Window Cleaners in New Zealand at Canstar Blue. Wet & Forget, 30 Seconds, Glitz and Simple Green were compared on Overall Satisfaction, Ease of Use, Effectiveness, Environmental Friendliness, Packaging and Value for Money.
See our Ratings Methodology.
Modern homes feature a lot of glass. And when you’re on the inside looking out, nothing spoils your outlook on the day like grimy windows. Sure, you can pay somebody to clean your windows for you, but that can be expensive. However, doing it yourself can be an arduous job, especially if you’re climbing ladders with a bucket and a squeegee.
The easier alternative is to use a specialised window cleaning product. Preferably one with a special applicator. Just pop a hose onto the product’s bottle, spray your windows, give it a bit of a wipe and rinse. Simple! Or is it?
Many products promise a streak-free shine. But which deliver on their promise? And which have the environmental credentials that are so important for Kiwi consumers. Indeed, in Canstar’s latest research into window cleaning products, 44% of consumers say they always choose products that are safe for the environment.
So to help inform Kiwi consumers of the best window cleaners on the market, this year we researched and presented our inaugural Outdoor Window Cleaners Award.
To assess the best products, we canvassed the opinions of 430 New Zealanders who had bought and used an outdoor window cleaner in the past 12 months, across a range of categories, to measure and track their satisfaction.
To decide which outdoor window cleaner offers the best level of customer satisfaction, each was rated across the following categories:
Coming out on top is Wet & Forget’s Window Witch, the winner of Canstar Blue’s award for Most Satisfied Customers | Outdoor Window Cleaners. The only brand to score a top 5-Star award for Overall Satisfaction, Wet & Forget is the clear winner (excuse the pun) of our inaugural award. It also scores top marks for its Effectiveness, Ease of Use and Packaging – Window Witch’s handy spray applicator an obvious hit with consumers.
Also earning some top scores in our award ratings is 30 Seconds. The budget-friendly brand earns a top 5 Stars for Value for Money, and another for Ease of Use.
Only one product stands out in our rating for Environmental Safety: Simply Green, which has a 4-Star rating. Although like Glitz, it has 3 Stars for Overall Satisfaction.
As part of our research, we asked consumers if they are always satisfied with the performance of their window cleaning products. Just 37% said yes. That’s a huge number who are often left feeling underwhelmed, with streaked and still grubby panes of glass.
Therefore it’s no surprise that a product’s effectiveness is the biggest driver of satisfaction for those in our survey: 28%. And Value for Money is not far behind. Together, it reveals that consumers are happy to pay for a quality product. Well under a third of those in our survey (27%) choose generic brands over more expensive options, such as our award winner, Wet & Forget.
Overall, the main drivers of satisfaction are:
Wet & Forget is an iconic brand in New Zealand. Its range of cleaning products encompasses the whole home, from laundry to garden. And outside its Window Witch has certainly bewitched those in our survey with its window-cleaning magic.
Promising a spotless shine, Window Witch features:
So, if cleaning your outside windows is on your to-do list this weekend, why not work a little magic with Window Witch. As the winner of Canstar Blue’s award for Most Satisfied Customers | Outdoor Window Cleaners, you can be assured that Window Witch will leave you satisfied with a fresh new outlook on life.
Choose products that are environmentally friendly: 44%
Always satisfied with the result of cleaner: 37%
Worry about the effects of cleaner on pets/family: 36%
Think cheaper brands as effective as expensive ones: 36%
Choose cheaper generic brands: 27%
Always purchase the same brand: 27%
Pay more for products that come with a better applicator: 26%
Outdoor cleaners have damaged garden: 6%
Canstar Blue surveyed 2506 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had purchased and used an outdoor window cleaner in the past 12 months. In this case, 430 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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