Online Stores

Compare online shopping sites in New Zealand at Canstar Blue.,,,, and were compared on speed of delivery, value for money, ease of site navigation, range of brands on offer, range of products on offer and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Mighty rated number one for customer satisfaction

Little old New Zealand has gradually been introduced to some international stores – in the likes of Zara, H&M and Mecca Maxima. However, the choices are still limited and with our beautifully untouched scenery comes similarly untouched markets in our retail scene. Factors ranging from limited competition to minimal manufacturing in New Zealand, and the resulting importing costs, bump up the price of products and bring down the range for Kiwis shopping instore. And that is why many of us resort to online shopping.

In fact, so much so, that the New Zealand Connected Consumers Report revealed in 2017 two-thirds of Kiwis shopped online, which was nearly double that of 2006 when only 37% had shopped online. There are many advantages to online shopping, from convenience and wider ranges to easy price comparisons – and better prices at that. So, with the number of online shoppers expecting to reach 83% by 2026, Canstar Blue has surveyed Kiwis who have made a purchase from an online department store (excluding groceries) in the last 12 months. We asked them questions on their satisfaction levels with speed of delivery, value for money and range of brands on offer to see which online store came out on top.

Best Online Shopping Sites in New Zealand

While 70% of Kiwis said they shop online as it’s more convenient, it’s hard to know – off the bat – what site is the most convenient. And what’s even more difficult, is knowing which online shopping site provides the most value for money and the largest range. Unless, of course, you spend hours trawling the internet, trying to find the best deals. And to add to the difficulties, we – as consumers – don’t all want the same thing from our online shopping sites.  Therefore, we’ve listed Kiwis’ top 3 online stores to shop at, and which one could give you exactly what you’re looking for. And, conveniently enough, each one has a strong point of difference to its counterparts, so your perfect match could be just sitting below. aren’t monkeying around and have swung in as the top online store for overall satisfaction. As well as this, they also received 5-stars for speed of delivery, ease of site navigation, range of products on offer and range of brands on offer. The only factor they didn’t receive 5-stars for was value for money – where they were recognised as 4-stars. However, stole the show in this area, gaining 5-stars. They also received 4-stars for the remaining factors bar speed of delivery where they gained 3-stars. snapped up the only other 5-star, which was for range of products on offer.

  • Rated top New Zealand online shopping site in Canstar Blue’s most recent survey, and providing an array of goods, Mighty Ape leaves you spoilt for choice. Their categories range from electronics and health and beauty, to clothing and food and drink, and everything in between. The site also assists as a perfect gift guide site with categories of gifts for mum, husband, girlfriend, kids, and so on. 46% of Kiwis said they shop online as there’s a better range and, from what we can see, Mighty Ape delivers in this area.
  • Onceit is an online shopping site that provides a range of outlet designer sales. Onceit was ranked second in our survey for overall satisfaction and similar to Mighty Ape, ventures farther than just the sale of clothing, with homeware and beauty on offer too. You’ll find prices are slashed dramatically at around 70% off but be in quick, because each sale is only on for a set period of time. Onceit prices were recognised in our survey results, as Onceit was the only site awarded 5-stars for value for money. And if you don’t find what you’re looking for, take a look at other online sites, considering 54% of Kiwis in Canstar Blue’s survey said they shop online because it’s cheaper.
  • Ezibuy is another popular New Zealand online shopping site, ranked third for overall satisfaction in Canstar Blue’s survey. This site focuses more on clothing and homeware so while it is more limited in terms of categories, it still provides a vast range of choices within clothing and homeware. This is proven by the site being recognised as 5-stars for range of products on offer – while Mighty Ape was the only other site awarded with this. A great thing about Ezibuy is that they dedicate an entire category to plus-size fashion, so are very inclusive of all shapes and sizes! If you’re looking for plus-size clothing, or simply like to support inclusive companies, Ezibuy could be a good choice.

Frequently Asked Questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have made a purchase from an online department store (excluding groceries) in the last 12 months. In this case 1659 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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