Online Retailers

Compare online retailers in New Zealand at Canstar Blue., Aliexpress, Amazon, Ezibuy,,, and were compared on speed of delivery, value for money, ease of site navigation, range of products on offer, range of brands on offer and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Mighty rated number one for customer satisfaction wins Canstar Blue’s Most Satisfied Customers Award – Online Retailers 2020

In recent years, many big international store brands have made inroads into New Zealand – companies such as Zara, H&M and Mecca Maxima have opened shops, while IKEA is currently scouting locations for an operation in Auckland. However, despite this large-scale investment in bricks and mortar stores, more and more Kiwis are doing their shopping on-line, whether with local online retailers or ones based overseas. Lower prices and the convenience of delivery make online shopping a boom sector in retailing.

According to New Zealand Post’s latest The Full Download report, Kiwis are increasingly spending their money online and through homegrown websites. While the total retail spend in New Zealand grew by only 3% in 2018, the total online expanded by 16%. And while the domestic online spend grew at a promising 19%, online sales with international retailers slowed considerably, down to 10% from 23% a year earlier. Domestically, online spending reached $2.8bn, twice the amount spent on overseas sites ($1.4bn).

But while online shopping’s advantages are clear – from the convenience and wider product ranges, to more straightforward price comparisons – customer satisfaction is harder to measure. That’s why Canstar Blue has surveyed Kiwis who’ve made a purchase from an online department store (excluding groceries) during the past 12 months.

We asked them questions on their satisfaction levels covering speed of delivery, value for money, ease of site navigation, the range of products on offer and the range of brands on offer to see which online store came out on top.

Best Online Shopping Sites in New Zealand

Overall, swung in as the top online store for overall satisfaction, earning 5 stars. The site also received 5 stars for speed of delivery and ease of site navigation, and 4 stars for range of products and range of brands.

Other 5-star winners include Amazon, for range of products and range of brands, and Aliexpress, for value for money and range of products.

Here’s a brief breakdown of the sites Canstar’s customer survey covers:

An NZ-owned and operated site, 1-day offers daily deals, as well as regular shopping, covering a range of goods, from electronics to clothing and homewares. It also has a separate Winecentral site, selling beers, wines and spirits.


This China-based company is a global player. Rather than sell products directly to consumers, it acts as an intermediary portal, linking companies and individuals selling products with online consumers. Due to this fact, the range of products for sale on Aliexpress is immense, although as most sellers are based overseas, shipping times can stretch to weeks.


From an online company selling books, under Jeff Bezos, Amazon has grown into one of the world’s most valuable companies. Since the ecommerce side of Amazon’s business opened in Australia and it started dispatching goods to NZ from across the ditch, delivery times for certain products have become a lot faster.

Ezibuy is a popular New Zealand online shopping site that focuses mainly on clothing, homeware and beauty products.

Established in 1909, Farmers was originally a mail-order firm before becoming the department store chain that Kiwis have grown up with. The department store’s online site offers all the goods available in traditional bricks-and-mortar Farmers, for either in-store pick up or delivery, for an extra fee.

Rated New Zealand’s top online shopping site in Canstar Blue’s most recent survey, homegrown Mighty Ape’s sales categories range from electronics and health and beauty, to clothing, and food and drink. The site also has a useful gift guide, with plenty of helpful suggestions for presents for friends and family members.

The country’s favourite red, big-box store has an online presence, too. Products are available for home delivery (for an extra fee) or click and collect from any of the Warehouse’s 92 stores nationwide.

Founded in 1999, Trade Me is by far the biggest internet auction site in New Zealand. In addition to private listings from vendors, Trade Me has spin-off sites featuring jobs and car and property sales, and even offers a range of insurance services.

Frequently Asked Questions

Canstar Blue surveyed 2,551 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have made a purchase from a NZ based online store (excluding groceries) in the last 12 months, in this case, 1541 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.





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