Electronics Retailers


Compare electronics retailers in New Zealand at Canstar Blue. PB Tech, Harvey Norman, JB Hi-Fi, Noel Leeming and The Warehouse were compared on customer service, layout of store, range, relative price, value for money and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | PB Tech

PB Tech rated number one for customer satisfaction.

PB Tech is a Switched-on Retailer

Canstar Blue’s research reveals that PB Tech is NZ’s top tech retailer!

When it comes to electronic goods, Kiwi consumers are spoilt for choice. Whatever your need or desire, from audio equipment to computers and home-security technology, there’s a gadget or gizmo to fit the bill. But while the range of products on the market is expansive, the number of NZ-based electronics retailers is far more limited.

Malls and high streets are dominated by just a few big-name stores, and while many share the same electronic goods and brands, their prices and levels of service can differ. That’s where Canstar Blue can help. To guide your purchase, we asked 1539 New Zealanders who had bought a product from an electronics retailer over the past 12 months for their opinions about their choice of retailer.

In all five retailers were rated:

  • PB Tech
  • Harvey Norman
  • JB Hi-Fi
  • Noel Leeming
  • The Warehouse

And each was rated across the following categories:

  • Overall Satisfaction
  • Value for Money
  • Price Compare to Other Retailers
  • Customer Service
  • Range of Products on Offer
  • Layout of Store

Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Electronics Retailers was PB Tech, which earned Five Stars for Overall Satisfaction, Value for Money, Range of Products on Offer, and Price Compared to Other Retailers, and Four Stars for Customer Service.

The only other Five Star winner was Harvey Norman, for Customer Service and Layout of Store, winning Four Stars across all other categories. JB Hi-Fi also scored strongly with Four Stars for everything but Layout of Store, for which it was awarded Three Stars.

What Customers Want

Not surprisingly value for money was a top driver of customer satisfaction, but it was pipped at the post by customer service. This is understandable for anybody who has purchased a piece of high-tech equipment and then struggled to get the thing working properly!

Drivers of satisfaction %
Customer service 32%
Value for money 31%
Range of products 17%
Store Layout 12%
Price compared to other retailers 9%

Given price comparisons across different stores was a lesser consideration for our survey’s respondents, it shows that retailers really do need to pay attention to the needs of their customers. It was a message reflected in our other findings:

Despite the majority of our respondents taking time to thoroughly research their purchase online before visiting a bricks-and-mortar store, 40% also said they respect and follow the advice of sales staff, and 59% were happy to pay more for a better quality item than just the cheapest model.

That PB Tech scored so highly just shows that it really does deliver on its claim to be one of NZ’s best-value shopping destinations for all things tech, offering a huge selection of products sold by passionate and knowledgeable staff.

Frequently asked questions

Canstar Blue surveyed 2,530 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased a product from an electronics retailer in the last 12 months, in this case, 1,539 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.