DIY Tools

Compare DIY Tools in New Zealand at Canstar Blue. Makita, AEG, Black & Decker, Bosch, DeWalt, Jobmate, Number 8, Ozito, Ryobi and Stanley were compared on Overall Satisfaction, Ease of Use, Maintenance/Servicing, Quality/Durability, Reliability & Performance and Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | DIY Tools

Makita rated number one for customer satisfaction

Makita DIY Tools No.1 For the Job in Hand

Kiwi DIYers are hands-on when it comes to their tools. According to Canstar Blue’s latest research, 44% always buy high-quality tools that last, and 39% take active pride in their tool collections. In fact, when pressed about whether they’re happy lending out their tools to friends and family members, most (57%) prefer to keep them safely in their own tool sheds and garages.

However, despite holding individual tools in high regard, just a quarter of the DIYers we surveyed are loyal to one brand of tool. So, outside of price, how do you judge which brand of DIY tool offers true quality and value for money?

That’s where Canstar Blue can help. As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 949 New Zealanders who had bought a DIY tool over the past two years, across a range of categories, to measure and track their satisfaction.

To decide which brand of DIY tools offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Ease of Use
  • Maintenance/Servicing
  • Quality/Durability
  • Reliability & Performance
  • Value for Money

Coming out on top is Makita, the clear winner of Canstar Blue’s award for Most Satisfied Customers | DIY Tools. This year’s award marks back-to-back wins for Makita. And, yet again, it is the only brand of DIY tool in our ratings to earn our top 5-Star award for Overall Satisfaction.

It’s an achievement built on top scores in all categories, except value for money, which it earns a more than respectable 4-Stars.

Also delivering Overall Satisfaction for consumers are the brands Stanley, Black & Decker, Ozito, Number 8 and AEG – each scoring a 4-Star rating.

What Kiwis Want From Their DIY Tools

Our research is clear that when it comes to DIY tools, performance and quality are the top concerns for consumers. Even though there’s a wide range of cheap, semi-disposable tools out there on the market, just 20% of DIYers would consider buying them for one-off jobs.

This preference for quality over price is reflected in what drives DIYers’ satisfaction with their tools, too: 26% cite Reliability and Performance and 22% Quality and Durability as the main factors. Overall, the main drivers of satisfaction are:

Makita: the right tools for every job

Drill down into Canstar Blue’s research into the nation’s tool of choice, and the result is clear: nearly a third (28%) of all tools bought are cordless drills, exceeding cutting tools (9%) power saws (7%) and drills with cords (6%).

But whatever tool you’re after, you’re sure to find one in Makita’s extensive range of power tools and accessories. An established name in power tools in NZ since the 1960s, Makita has a huge network of dealers and authorised Makita Service Centres throughout the country, providing expert advice and support.

So whatever your DIY job, be it big or small, you know you can rely on Makita to help get the job done, with tools that come with Canstar Blue’s Most Satisfied Customers Award seal of approval.


Key statistics

Purchase high-quality tools: 44%
Happy to lend tools to friends and family: 43%
Take pride in tool collection: 39%
Regard DIY as part of the NZ No.8 wire mentality: 35%
Have tools only used couple of times: 31%
Loyal to one tool brand: 25%
For one-off jobs, buy cheap tools and treat them as disposable: 20%
Buy the most powerful tool, regardless of job: 12%

Types of tools bought

Power tool: 50%
Hand tool: 39%

Top tools bought

Cordless Drill: 28%
Cutting Tool: 9%
Power Saw: 7%
Corded Drill: 6%
Sander: 6%
Screwdriver: 6%
Hammers: 5%
Grinders: 3%
Socket set/Spanners: 3%

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who have purchased a new DIY tool in the past two years. In this case, 949 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.