DIY Tools

Compare DIY Tools in New Zealand at Canstar Blue. Makita, AEG, Black & Decker, Fuller, Ozito, Ryobi and Stanley were compared on Overall Satisfaction, Ease of Use, Quality/Durability, Reliability & Performance, and Value for Money.

See our Ratings Methodology.

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Most Satisfied Customers | DIY Tools

Makita rated number one for customer satisfaction

For a Job Well Done You Can Rely on Makita Power Tools

Every DIY project around the home requires the right tool for the job. Whether you’re hammering, sawing, drilling or bashing down a wall with a sledgehammer, you need to pick up the correct equipment.

But the choice isn’t as simple as just deciding that you need a cordless drill, or a circular saw for the work in hand. The brand of tool has an important part to play.

Do you stick with a tried and tested brand? Do you let cheapness be your guide, or do you splash your cash on an expensive tool, hoping its quality matches its price tag? Just ask any handyman or tradie and you’ll hear apocryphal tales of unreliable tool brands!

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 1008 New Zealanders who had purchased a new DIY tool in the past two years, across a range of categories, to measure and track their satisfaction.

To decide which DIY tool brand offers the best level of customer satisfaction, each was rated across the following categories:

  • Ease of Use
  • Quality/Durability
  • Reliability & Performance
  • Value for Money

Coming out on top is Makita. The power tool company was the only brand in our survey to earn our top 5 Star award for Overall Satisfaction. The ruggedness of its products was further enforced by its 5 Star scores for both Reliability & Performance and Quality/Durability.

Also highly commended in our ranking is the Black & Decker brand. Although it didn’t manage to match Makita’s Over Satisfaction ranking, it earned three 5 Star ratings, for Reliability & Performance, Value for Money and Ease of Use.

What DIYers Want From Their Tools

According to the old saying, a poor workman blames their tools. But according to our survey, Kiwi DIYers  hope not to blame anyone! Overwhelmingly, our respondents say that they want their tools built tough and up for the job – they don’t want to complain about their performance!

When it comes to satisfaction with their tools, 43% of our respondents highlighted Reliability & Performance as the biggest driver of their satisfaction, followed by 30% who cited Quality/Durability.

Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Reliability & Performance 43%
Quality/Durability 30%
Value for Money 20%
Ease of Use 6%

Drilling Down on Kiwis DIY Tool Use

As part of our research, we drilled down a little deeper into which tools we’re picking up on the weekends for DIY jobs around our homes.

When it comes to the choice between power and hand tools, it is a pretty even split: 50% of those in our survey bought power tools and 42% purchased hand tools.

For regular DIYers, this is understandable. For while grunt and power is sometimes necessary, often the lighter touch and finesse of a hand tool is required. Although, overall, the most popular purchase in our survey was the mainstay of any tool kit: the good, old cordless drill.

Ultimately, as reflected in our drivers of satisfaction, when it comes to DIY tools, quality wins the day.

Around half (44%) of our respondents say they always buy quality tools, and 74% agree that even if their purchase is for a one-off job, they still opt for the best tool, rather than the cheapest tool.

So, if you’re about to tackle some DIY and are looking for the best tool for the job, let Canstar’s latest Most Satisfied Customers | DIY Tools award be your guide.

For if you pick up a Makita, you can be assured of a quality tool built to deliver hard work well done.

Frequently Asked Questions

Canstar Blue surveyed 2601 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased a new DIY tool in the past two years. In this case, 1008 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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