Car Rental

Compare Hire Car companies in New Zealand at Canstar Blue. Omega, Ace Rental Cars, Apex, Avis, Budget, Europcar, Ezi Car Rental, Go Rentals, Hertz and Jucy were compared on Overall Satisfaction, Availability of Vehicle, Booking Process, Customer Service, Transparency of Cost and Fees, Value for Money.

See Our Ratings Methodology

Most Satisfied Customers | Omega Rental Cars

Omega rated number one for customer satisfaction


Omega is NZ’s Alpha Hire Car Provider

Even though most NZ households have the use of at least one family car, and ride-hailing companies such as Uber and Ola are pretty ubiquitous in our main cities, many Kiwis still hire a car each year.

If you’re going away on holiday, or travelling for business, a hire car at your destination offers a level of convenience and affordability unmatched by any taxi service.

However, from the initial search on-line for a car hire company, through to picking up your car and, ultimately, dropping it back off, hiring the right vehicle can be a complicated and time-consuming process.

And then you’ve the car itself! On-line descriptions and the conditions of cars can sometimes be misleading: your late-model sedan looks, feels and smells like it’s been driven by a chain-smoking Tokyo taxi driver for the past decade!

So as part of our mission to help guide NZ consumers choose the best car hire company, Canstar Blue canvassed the opinions of 792 people who had hired a rental car in the past year, across a range of categories to measure and track their satisfaction.

To decide which car hire company offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Availability of Vehicle
  • Booking Process
  • Customer Service
  • Transparency of Cost and Fees
  • Value for Money

Coming out on top is Omega. The 100% Kiwi-owned company motors straight to the top of this year’s satisfaction awards thanks to a clean sweep of top ratings. It’s the only car hire company to score a 5-Star rating for Overall Satisfaction, which it achieves with perfect fives in all other categories.

While five other companies earn 4-Star ratings for overall satisfaction, only one other car hire company manages to achieve more than one five-star rating: Apex.


What Kiwis Want from their Hire Cars

When it comes to hiring a car, those in our survey are clear about what they consider important: nearly half (47%) cite ease of online booking.

And they’re equally as forthright about what drives their car hire satisfaction: Value for Money (25%) followed by Transparency of Cost (22%).

As anybody who has hired a car knows, there’s always that niggling feeling that you’re going to get stung for some hidden cost. So to have all fees laid out upfront prevents any unwelcome surprises at drop-off.

Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Value for Money 25%
Transparency of Cost & Fees 22%
Availability of Vehicle 21%
Customer Service 18%
Booking Process 13%

Omega: Driving Hire Car Satisfaction

Omega has over 25 years’ experience in the car hire business, and has built its success on providing great customer service and outstanding value. The Kiwi company prides itself on its reputation for honesty and reliability and, as a result, enjoys a high level of repeat custom from Kiwis and our global visitors.

Omega is one of the largest and most trusted independent rental car companies in New Zealand. And this year, thanks to its outstanding performance in our ratings, is thoroughly deserving of Canstar Blue’s award for Most Satisfied Customers | Hire Cars.

Further 2021 research results

Ease of online booking is the main consideration when hiring a car: 47%
There should be tighter rules around the ability for overseas drivers to hire a car in NZ: 42%
I always pay for the additional insurance offered by the car rental company: 41%
I always thoroughly read the terms & conditions before hiring a car: 40%
Tougher penalties should be introduced for at fault drivers who cause road accidents: 39%
Reckless NZ drivers are more of a concern than tourists: 37%
I’d hire a hybrid car for environmental reasons: 36%
I consider a vehicle’s safety rating when hiring a car: 35%
Pick-up/drop-off procedures should be made easier: 31%
I’d use public transport if it was available, rather than hire a car: 22%

Canstar Blue surveyed 5133 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had hired a car in the past 12 months. In this case, 792 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.






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