Meal Delivery Kits

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Compare meal kits in New Zealand at Canstar Blue. Hello Fresh, Bargain Box and My Food Bag were compared on value for money, taste of the food, variety of meals available, flexibility, customer service, freshness of food, delivery reliability/timing and overall satisfaction.

See Our Ratings Methodology

Most Satisfied Customers | Hello Fresh

Hello Fresh rated number one for customer satisfaction

myfoodbag

Compare meal kits in New Zealand at Canstar Blue. Hello Fresh, Bargain Box and My Food Bag were compared on value for money, taste of the food, variety of meals available, flexibility, customer service, freshness of food, delivery reliability/timing and overall satisfaction.

Hello Fresh is rated top meal kit delivery by Kiwis.

If you work all day – juggling the needs of family, office and the daily commute – then planning and preparing an evening meal five nights a week can be a struggle. It’s difficult for time-poor home cooks to produce a variety of healthy and delicious meals night after night. It’s little wonder, then, that meal kit services are flourishing. Since their arrival in NZ in 2012, the number and range of kits on offer has grown, catering for every taste and budget.

For those who haven’t tried meal kit services, essentially, they deliver recipes along with their ingredients to your door. Different kits come with different levels of preparedness: some have raw, whole ingredients, while others come with pre-made sauces and chopped veggies. You just choose the number of meals per week you want and the amount of servings.

However, with meal kit services popping up all the time, and each offering different products, it’s often difficult to know which one rates better. This is where Canstar can help. We asked Kiwis who have used a meal kit delivery service within the last 12 months to rate that service on a range of factors, including overall satisfaction, value for money, taste of food, variety of meals available, flexibility, customer service, freshness of food and delivery reliability/timing.

This year, Hello Fresh has been awarded Canstar Blue’s Most Satisfied Customers Award – Meal Kit Deliveries, winning 5 stars for overall satisfaction, taste of food, variety of meals available, flexibility and delivery reliability/timing, and 4 stars for value for money, customer service and freshness of food.

Not far behind, Bargain Box rated 5 stars for freshness of food and customer service, 4 stars for value for money, taste of food, flexibility, delivery reliability/timing and overall satisfaction, and 3 stars for variety of meals available.

My Food Bag was rated 4 stars for variety of meals and delivery reliability/timing, with 3 stars across all remaining factors.

Are meal kits worth it?

Meal kit convenience

If you find yourself wishing there were more hours in the day, meal kits could make your life easier. In our survey, 52% of respondents said they used meal delivery kits for their convenience.

As well as saving time, food kits also promote variety. Among respondents, 47% felt that they’d tried a more diverse range of food as a result of signing up to a kit service, and 24% agreed that their family’s diet had improved as a consequence.

Of course, having somebody organise your meals for you and deliver the ingredients to your home is going to come at a premium, and our respondents acknowledged that, with 46% saying that the food kits cost them more than if they’d bought the food at a supermarket; 35%, felt that the kits led to less food waste – though almost the same proportion, 36%, did feel they came with too much packaging.

Meal kit prices

As at February 2020, the price of a Hello Fresh Classic Plan meal kit of five recipes for a family of four was $189.80. However, food kit delivery services usually tend to discount your first order. In this instance, Hello Fresh currently offers $30 off your first box, lowering the first week’s price to $159.80. Keep in mind, this doesn’t include breakfast food, lunches, snacks and food for two evenings per week.

According to Inland Revenue and Statistics New Zealand’s most recent Household Expenditure Guide – published in 2017 – a family of four in Auckland spends $358 on food each week, and $398 in Wellington. In other urban North Island centres, the average is $317, and in the rest of the urban South Island the average is $308.

So, if you spend around the Auckland household average of $51 per day on feeding your family of four, the daily $38 cost of the Hello Fresh Classic Plan (five evening meals for four people) looks like good value. This is especially true if you’ve younger children who eat less and leftover food can be used for lunches.

Healthy meal inspiration

Meal kits are, usually, a faster way to make home-cooked meals and are a cheaper and healthier alternative to eating out. Depending on the kit you choose, each meal ranges between approximately $5.60 and $11, and are most definitely healthier than fast-food options. Meal kit delivery services pride themselves on providing fresh and healthy ingredients, and some even offer health-focused and vegetarian kits to cater for a variety of diets.

If you’re feeling lost for inspiration when it comes to healthy meals, we recommend you test a meal kit out for a couple of weeks then re-use the recipes, but with your own ingredients. This is easily done, as you can cancel meal kit services at any point and buy one-off weeks if desired. Also, meal kit companies often share their recipes online; you can find Hello Fresh recipes here.

Meal Kits Reviews & Ratings

Frequently asked questions

Canstar Blue surveyed 2,551 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased and used a meal kit delivery service within the last 12 months, in this case, 457 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2019

2018

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