Compare flooring retailers in New Zealand at Canstar Blue. Flooring Xtra, Bunnings, Carpet Court, Harrisons Carpet and Mitre 10 were compared on Overall Satisfaction, Customer Service, Durability of Flooring, Ease of Installation of Flooring, Range of Products and Styles Available, and Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | Flooring Xtra

Flooring Xtra rated number one for customer satisfaction


Flooring Xtra: NZ’s Extra-Special Flooring Retailer

Flooring is the key to home décor. It’s one of the biggest canvases in any dwelling. And, whichever room you’re in, it’s constantly visible. Not only does it influence complimentary furnishings, it has a profound effect on lifestyle and comfort. Pick the wrong product for a room, and you’ve a costly mistake that will compromise how you enjoy your home.

That’s why, when it comes to flooring, it’s essential to work with flooring professionals who will ensure you make the right choices for you, your home and your budget.

So as part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 418 New Zealanders who had purchased and installed new flooring over the past three years, across a range of categories, to measure and track their satisfaction.

To decide which which flooring retailer offers the best level of customer satisfaction, each was rated across the following categories:

  • Customer Service
  • Durability of Flooring
  • Ease of Installation of Flooring
  • Range of Products
  • Styles Available
  • Value for Money

Coming out on top is Flooring Xtra. A homegrown Kiwi success story, Flooring Xtra is the only retailer in this year’s awards to earn our 5-Star rating for Overall Satisfaction.

It’s a result supported by further top ratings in all but one category, Value for Money, for which Flooring Xtra earns a more than respectable 4-Star rating.

While Mitre 10, Bunnings and Carpet Court each earn 4-Star Overall Satisfaction ratings, this year only two other retailers earn 5-Star ratings: Mitre 10 for Value for Money, and Bunnings for Customer Service.


What Kiwis Want From Their Flooring

While paint for walls and ceilings is relatively cheap, flooring comes with a hefty price tag. It’s a big investment, one that endures a lot of wear and tear. Reflecting this, Value for Money and Durability are two of the most important factors for flooring customers.

However, ranking slightly above Durability, Range of Products is also a big factor. When you walk into a flooring store, you want to be presented with a wide range of choices.

This is something that you can be assured of with our winner, Flooring Xtra, which offers a huge range of flooring choices and accessories.

Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Value for Money 26%
Range of Products 22%
Durability of Flooring 21%
Ease of Installation 17%
Customer Service 15%

Flooring Xtra: NZ’s No.1

As the country’s biggest flooring chain, it’s only fitting that Flooring Xtra is also NZ’s No.1 choice.

Established just over 12 years ago, in 2008, the brand has expanded quickly. It has even jumped the ditch, to Australia. And with over 60 retail stores nationwide, there’s sure to be one near you.

So, if you’re looking for new flooring with value, choice and customer service guaranteed, look no further than the winner of Canstar Blue’s 2021 award for Most Satisfied Customers | Flooring: Flooring Xtra.


Frequently Asked Questions

Key statistics

I always remove my shoes before entering someone’s house: 59.8%

I’ve installed underfloor heating in my home: 9.6%

I prefer carpet in bedrooms for warmth: 77.6%

Flooring is the most important feature of a room: 28.9%

I prefer hard flooring to carpet: 16%

I prefer cheap and cheerful flooring to expensive flooring: 10.7%

I prefer eco-friendly flooring: 21.3%

Main flooring consideration

Consideration %
Durability 29.8%
Price 25.8%
Practicality 15.3%
Colour 14%
Texture 5.8%
Availability 4.9%

Underfloor heating location

Shows percentage of those in survey who have underfloor heating and in which room(s).

Location %
Bathroom(s) 5.6%
Living area(s) 5.6%
Bedroom(s) 4%
Kitchen 3.1%
Laundry 1.1%

Despite the common perception that wooden flooring is cold, certain types can actually help conduct heat throughout your home. If you’re a lover of wooden features and warm, cosy spaces, you need not rule out wooden floors.

Here are some ways to keep rooms warm with wooden flooring:

  • In terms of wood, solid hardwood floors are your best choice, as they are wonderful at conducting heat.
  • Rugs not only spruce up a room and add an extra layer of heat insulation, they also provide good noise insulation, meaning less reverberated sound.
  • The downside of wooden flooring is that it can fade in strong sunlight, plus it’s more prone to scratches, dings and damage.
  • Keep your wooden flooring up to scratch with polishing. A strong polyurethane finish adds an extra layer to protect from the elements.

No! Laminate or vinyl flooring doesn’t retain heat, as it’s so thin. But it’s commonly partnered with an insulating underlay, to stop heat escaping downwards. Similar to wooden floors, however, laminate and vinyl both conduct heat. Laminate and vinyl are also cheaper and easier to maintain than wooden flooring, and are tougher and more water-resistant.

Yes! Carpet can help with insulation, but it isn’t a replacement for proper underfloor insulation. When partnered with thick underlay, carpet is a great insulator between a floor’s cold foundation, and it can also stop under-door draughts.

Canstar Blue surveyed 2523 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased and installed new flooring from a flooring retailer in the past three years. In this case, 418 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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