Online Liquor Stores

Compare Online Liquor Stores in New Zealand at Canstar Blue. Whisky and More, Big Barrel, Bottle-O, Liquor King, Liquorland and Super Liquor were compared on Overall Satisfaction, Customer Service, Layout of Website, Price Compared to Other Retailers, Range of Products on Offer, Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | Whisky and More

Whisky and More rated number one for customer satisfaction


Whisky and More: NZ’s Favourite Online Liquor Store

Whether you’re stocking your wine cellar, looking for a special 12-year-old single malt, or just ordering a few bottles of plonk or beer, online liquor stores are an uber-convenient option. You can browse the brands in the comfort of your home and have your order delivered straight to your door with minimum fuss and expense.

Indeed, over the past two years, enforced time stuck at home has seen online liquor sales boom. Statistics from NZ Post show a 47% growth in online speciality food, groceries and liquor sales over the past year. And they are numbers reflected by Canstar Blue’s latest research, which reveals that 37% of Kiwis have bought significantly more alcohol online due to the pandemic over the past 12 months, up from 33% the previous year.

And the ease of the online experience means we’re spending more, and on better quality products. A third (32%) of us are being enticed by online deals, nearly a quarter (23%) admit to spending more online than they would in a traditional bottle store, and 22% are splashing out more on better quality brands.

Matching the rise in online alcohol shopping, over the past few years, a number of new web-based liquor retailers have set up shop to challenge the online services offered by the established high-street bottle-shop brands. But which is best, offering great value for money, top service and a wide range of products?

As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 475 New Zealanders who had made a purchase from an online liquor store in the past six months, across a range of categories, to measure and track their satisfaction.

To decide which online liquor store offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Customer Service
  • Layout of Website
  • Price Compared to Other Retailers
  • Range of Products on Offer
  • Value for Money


And coming out on top in this year’s award survey, the clear winner of Canstar Blue’s award for Most Satisfied Customers | Online Liquour Stores is Whisky and More.

Whisky and More is the only retailer in this year’s survey to win a top 5-Star rating. In fact, it only scores 5-Star ratings, earning a clean sweep of top marks across every category to blitz this year’s award. It’s a remarkable achievement, and one that reflects Whisky and More’s commitment to great service and value for money.

Also earning strong praise from their customers are Liquorland and last year’s award winner Big Barrel. Each scores a commendable 4-Star rating for Overall Satisfaction, on the back of 4-Star ratings across the board.

Also awarded a top 4-Star rating for Overall Satisfaction is Super Liquor.

What Kiwis Want From Their Online Liquor Stores

Given the nature of online shopping and how disconnected it is from human interaction, it’s telling that Customer Service is still the most important factor driving consumer satisfaction with their retail experience.

In our awards survey, just under a third of respondents (29%) cite Customer Service as the most important factor, compared to 23% who cite Value for Money.

Ultimately, customers still want to be able to speak to a human being and get any problems or questions sorted ASAP.

As the only retailer to earn a 5-Star rating for Customer Service, Whisky and More’s experience shows. It’s based on years of sorting out deals for trade buyers, its staff’s mix of corporate and retail backgrounds combined with a fantastic interactive site and readily available online and phone support.

Overall, the main drivers of satisfaction are:


Whisky and More: NZ’s Favourite Online Liquor Store

As its name suggests, Whisky and More specialises in top single malts, Scottish blends and international whiskies … but also so much more: beers, wines and other spirits.

Established in 2010, Whisky and More has built an international network of suppliers and cuts out the middleman to deliver the best products directly to NZ consumers at the best prices.

Offering great products and fantastic prices, Whisky and More’s aim is to provide its thirsty Kiwi customers the best deals in the country. And given the retailer’s outstanding result in our 2022 award, it’s clear it’s delivering on its promise.

So whether you’re shopping for whisky, or more, click your way through to the winner of Canstar Blue’s award for Most Satisfied Customers | Online Liquor Retailer 2022.


Key statistics

Bought significantly more alcohol online due to the pandemic: 37%

Affected by online offers: 32%

Tend to buy more online than would in a physical store: 23%

Buy higher quality alcohol online than would in a store: 22%

Buy most of alcohol online: 18%

Try more varied drinks online: 18%

Drink more if the alcohol is there: 15%

Feel guilty about the amount of alcohol they consume: 11%

Are a member of an online wine club: 11%

Often disappointed with online alcohol choices: 7%

Canstar Blue surveyed 2504 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had made a purchase from an online liquor store in the past six months. In this case, 475 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.

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