Garden Centres

Compare outdoor adventure retailers in New Zealand at Canstar Blue. Mitre 10, Bunnings Warehouse, Kings Plant Barn, Oderings Garden Centre and Palmers were compared on Overall Satisfaction, Service and Advice, Range of Brands, Range of Products and Value for Money.

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Most Satisfied Customers | Mitre 10

Mitre 10 rated number one for customer satisfaction

Mitre 10: Kiwis Favourite Garden Centre

Big or small, in the city or country, a garden can be a place of relaxation and calm. It’s a place to take your mind off the rat-race while surrounded by nature. Plus it’s somewhere that can provide a cornucopia of healthy, home-grown produce.

Indeed, as part of Canstar Blue’s research for its inaugural Garden Centres award, we discovered that over the past two years, Kiwis have turned increasingly to their gardens for solace during the isolation and lockdowns of the pandemic: 45% say that their gardens were helpful spaces to cope with the pandemic, and 39% had done more gardening as a result. And over half, 52%, have created a vegetable garden to help save them money by growing produce.

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But not everybody is born with natural green fingers, and if you’re creating a green oasis, a garden centre is an essential port of call to stock up on the necessities of nature, from plants and seeds to potting mix and garden tools.

Around the country, there are plenty of garden centre chains and big-box operators selling everything required to keep a garden lush and verdant. But which offers the best value for money, service and advice?

As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 1569 New Zealanders who had visited and made a purchase at a garden centre in the past 12 months, across a range of categories, to measure and track their satisfaction.

To decide which garden centre offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Service and Advice
  • Range of Brands
  • Range of Products
  • Value for Money

Coming out on top is Mitre 10, the clear winner of Canstar Blue’s award for Most Satisfied Customers | Garden Centres.

Last year, as winner of our award for Home Improvement Stores, Mitre 10 was the only store to earn our top 5-Star rating for Overall Satisfaction. And it’s a result it replicates in its Garden Centres Award win. Overall, Mitre 10 earns 5-Star ratings across all rated categories, except for Value for Money, for which it has an impressive 4-Star rating.

The only other garden centre in our award ratings to earn more than one 5-Star rating is Kings Plant Barn, which takes out top scores for Service and Advice and Range of Brands.

Oderings and Bunnings both earn one 5-Star rating, for Service and Advice and Value for Money, respectively, and 4-Star ratings overall.

What Kiwis Want from a Garden Centre

If you’ve planted seeds and tendered the seedlings, only to see your plants wilt and die, or get devoured by pests, you’ll know that the recipe to a perfect garden is more complicated than just rain, sun and the seasons. A great garden requires perfect planning and advice.

This is something that’s reflected in the results of our awards research. Over a third of those in our survey (34%) say they rely on the advice of knowledgeable garden centre staff, and Service and Advice (29%) just beats Value for Money (28%) as the biggest driver of satisfaction for garden centre customers. Overall, the main drivers of satisfaction are:

Mitre 10: Growing a Great and Green NZ

There’s plenty of research that shows that living in a green environment increases wellbeing. And, luckily, it doesn’t involve anything as drastic as moving to the Amazonian rainforest. Over the past two years, as we’ve been forced to spend increased time at home, more and more people have taken up house plants as a hobby, 20% of those in our survey say they’ve bought more house plants.

And in our gardens, going green can be as simple as planting some hardy natives or potting some low-maintenance succulents.

So if you’re looking for green-fingered inspiration, why not visit a garden centre. Nearly half of Kiwis (46%) say a visit provides plenty of inspiration. And why not head straight for the garden centre that delivers on all-round satisfaction, the winner of Canstar Blue’s inaugural award for Most Satisfied Customers | Garden Centres – Mitre 10.

More information

Key statistics

Created a vegetable garden to save money by growing produce: 52%

Inspired by visiting garden centres: 46%

Found my garden a helpful space during the pandemic: 45%

Compost my household waste for the garden: 42%

Have done more gardening as a result of the COVID-19 pandemic: 39%

Have relied on the advice of knowledgeable garden centre staff: 34%

Prefer native plants to exotic plants: 25%

Catch rainwater to water my garden: 24%

Have purchased more house plants as a result of the pandemic: 20%

Frequent garden centres primarily for their cafes: 8%

Have employed a gardener: 5%

Canstar Blue surveyed 2576 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had visited and made a purchase at a garden centre in the past 12 months. In this case, 1569 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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