Gyms – 2012 Ratings
Jetts take off with New Zealand fitness fanatics
While it‘s clear that many New Zealanders take their fitness seriously, our recent survey results indicated that many gym junkies prefer to work out on their own terms and schedule.
One New Zealand gym brand catered to this need by way of no lock in contracts and 24/7 operating hours. Following a similar victory in Australia, Jetts received our most satisfied customers award for gyms ahead of Les Mills, cityfitness and Configure Express.
Jetts’ accomplishments included five star ratings for overall customer satisfaction, equipment and facilities, value for money, access and flexibility. Les Mills was hot on their trail for five star equipment and facilities, group fitness and the availability of their staff.
In addition to these findings, we discovered that many New Zealanders (70% of respondents) valued exercise enough to suffer from gym guilt when they skipped a workout. A greater percentage of Christchurch residents in particular took this sentiment to heart (77%).
Happily, around two thirds of respondents stated that they felt their gym’s priorities were in order, and that their focus was fixed on their fitness – not their wallets.
Putting fitness first can be difficult when the average guy or gal is doing weights next to a clone of Arnold Schwarzenegger. As many as 40% of younger New Zealanders felt intimidated by the more toned bodies at their gym, while only 12% of Baby Boomers were put off by six packs and big biceps.
Gym goers can at least be confident in their gym membership, as four in five took the time to read through the complete terms and conditions of their membership before signing up.
Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from gym customers within the survey group – in this case, 430 people. To qualify, the customer must regularly visit a commercial gym. Brands must receive at least 30 responses to be included.
Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.
Jetts stormed ahead of other brands with a five star rating for overall customer satisfaction. Les Mills and cityfitness each received four stars for overall satisfaction, and Configure Express followed with three.
Value for money
For their value for money, Jetts received another five star rating ahead of four star recipients Les Mills and Configure Express. cityfitness achieved a three star rating for this criteria.
The only rated gym open 24 hours a day – Jetts – received five stars for their accessibility. Les Mills and cityfitness both received four stars for this criteria, followed by Configure Express with three.
Equipment and facilities
A gym is only as good as the equipment on offer, and both Jetts and Les Mills customers were most satisfied with their gym’s five star equipment and facilities. cityfitness received four stars for this criteria, and Configure Express achieved three.
Doing exercise on your own can be a lonely task, and that’s why gym class and group training can be so beneficial. Les Mills received five stars for group fitness, followed by four star winner cityfitness. Configure Express received three stars, while Jetts received two.
Known for their flexible membership agreements, Jetts achieved five stars for this criteria. They were followed by three star recipients Les Mills and cityfitness, then Configure Express with two.
Les Mills was a standout for the availability of their staff, achieving a five star rating for this criteria. cityfitness received four stars for their staff availability, followed by three star recipients Jetts and Configure Express.