Multivitamins – 2012 Ratings

You are viewing the archived 2012 ratings for multivitamins. Go to the current multivitamin ratings.

Kiwis tackle multiple maladies with multivitamins

2012 Award for Multivitamins NZAccording to our new survey results, it is not uncommon for many New Zealanders – particularly older Kiwis – to consume a multivitamin every day.

Sixty one percent of New Zealand respondents incorporated multivitamins into their daily routine, with Baby Boomers proving more likely to make a habit out of this at 70%.

When male and female respondents were compared:

  • Men were most likely to consume a multivitamin daily (64% of males compared to 59% of females)
  • More females than males bought multivitamins, but forgot to take them (41% compared to 34%)

Our survey also rated leading multivitamin brands to help customers decide what should go in their shopping basket. While several contenders achieved top marks in different areas, only Healtheries received our most satisfied customers award for multivitamins.

Nature’s Own, Centrum, Thompson’s, Nutra-Life and Blackmores were also rated.

Healtheries received five star ratings in nearly every criteria – including overall satisfaction, value for money, pill size, effectiveness, taste and availability. Other notable five star recipients were:

  • Centrum for their taste and value
  • Thompson’s for their effectiveness
  • Nutra-Life for their taste

Our survey also revealed that more than two in five respondents were confused by public information regarding multivitamins. It comes as little shock then that more than one in five New Zealanders consulted a medical practitioner before consuming multivitamins.

Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from multivitamins customers within the survey group – in this case, 1041 people. To qualify, the customer must have purchased a multivitamin in the last six months. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall satisfaction

Healtheries received five stars for overall customer satisfaction in this category. Nature’s Own, Centrum and Thompson’s all received four stars for this criteria; followed by Nutra-Life and Blackmores with three.

Value for money

Healtheries customers are most satisfied with their product’s value for money – winning the brand five stars. They were followed by Nature’s Own, Centrum, Thompson’s and Nutra-Life with four stars each; then Blackmores with three.

Size of pill

Healtheries received five stars for their pill size – making them a sound choice for those who don’t wish to bite off more than they can chew. Centrum, Blackmores, Thompson’s and Nutra-Life all received four stars each, followed by Nature’s Own with three.


Customers should look to both Thompson’s and Healtheries for five star effectiveness, followed by Nature’s Own and Centrum with four stars each. Nutra-Life and Blackmores both took out three stars for this criteria.


Three brands received five stars for the taste of their pills: Centrum, Nutra-Life and Healtheries. They were followed by Nature’s Own, Thompson’s and Blackmores who all received four stars for this criteria.


Healtheries received another five star victory for their products’ availability across New Zealand. Nature’s Own, Centrum and Thompson’s all received four stars for this criteria, while Nutra-Life and Blackmores received three each.


Centrum customers were most satisfied with their multivitamin brand’s range of products. Centrum received five stars for this criteria, Healtheries and Nutra-Life both received four stars, followed by three star winners Nature’s Own, Thompson’s and Blackmores.