2014 Online Stores

Looking for shoes, electronics, or clothing online? Our latest ratings detail which online retailers are popular with Kiwi shoppers.

See our Ratings Methodology.

2014 Award for online retailers

Most Satisfied Customers | Mighty Ape

When shoppers were asked to rate how satisfied they were with their retailer, Mighty Ape was far and away the top pick.

Online shopping sites reviewed by New Zealand shoppers

In our latest ratings, we asked everyday New Zealanders which websites they use to do their shopping for new clothes, food, electronics, and everything in between. Based on our findings, we can happily bestow our Most Satisfied Customers Award – Online Retailers, 2014 to New Zealand retailer Mighty Ape.

When shoppers were asked to rate how satisfied they were with their retailer, Mighty Ape was far and away the top pick; rated alongside Briscoes, The Warehouse, GrabOne, Treat Me, 1-day, Groupon, and Countdown.

The award-winning brand received five stars for:

  • overall satisfaction,
  • customer service,
  • how easy it was to find items on the website,
  • range of products,
  • delivery options, and
  • delivery speed.

Briscoes received five stars for its range of products and its specials. Additionally, it shared a five star rating for value for money with The Warehouse.

The results are quite interesting, so make sure you check them out in the table above.

Where do New Zealanders do their shopping?

While costs should always be a prime concern when shopping online, you should also consider where your goods come from before committing to purchase. With that in mind, one in four Kiwis who responded to this survey refuses to purchase from an overseas department store.

This is good news for home-grown retailers, especially since 37% of New Zealanders now spend more money shopping online than they do in store.

That sad, more than two thirds know that buying offshore doesn’t support local business, but the bargains and the product range are seemingly too good to pass up.

While a third of shoppers only indulge in this ‘online retail therapy’ less than once a month,

  • 30% do so monthly,
  • 16% do so fortnightly,
  • 11% do so weekly, and
  • 4% do so daily.

The main motivator for shopping online? According to the responses from 39% of shoppers, shopping online saves money through better prices. Other popular reasons included the availability of hard to find products (16%) and the convenience of delivery (10%).


Frequently Asked Questions

Canstar Blue commissions Colmar Brunton using the SSI panel to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have visited and purchased from an online retail store (include online department stores and group buying websites) in the last three months – in this case, 1,256 shoppers.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market were compared in this survey.