Coffee Machines – 2011 Ratings

You are viewing the archived 2011 ratings for espresso coffee machines. Go to the current coffee machine ratings.

Kiwi males admit love affair with their daily cups of coffee

2011 Award for Coffee Machines NZA large number of New Zealand males admitted in our latest survey that they regularly consume more than five cups of coffee per day.

Health experts say that anything over three cups of coffee per day is ‘too much’ – but that’s not stopping most Kiwi males. Our results reveal that 40% of male respondents enjoy their favourite caffeinated beverage in excess, compared to only 17% of females.

Furthermore, 22% of New Zealand males are willing to spend more than $1000 on their own domestic coffee machine, while only 15% of females paid a similar price for theirs.

For any New Zealanders eager to brew their own perfect espresso, they should look to Italian brand DéLonghi. With a five star rating for overall satisfaction, DéLonghi received our most satisfied customers award for coffee machines.

Other coffee machine brands rated were Sunbeam and Breville.

New Zealand customers are most satisfied with their DéLonghi machine for nearly every criteria in our survey. However, Sunbeam also proved themselves a standout brand with five star wins for price, maintenance and warranty.

While many New Zealand coffee drinkers are content to enjoy their favourite beverage regardless of origin, a large portion of our respondents are conscious of where their coffee beans come from. Two in five of our survey respondents report that they only purchase fair trade coffee.

Fair Trade strives for decent working conditions and fair terms of trade for developing countries where most coffee beans are produced.

Canstar Blue commissions Colmar Brunton Australia to survey 2,500 New Zealand consumers across a range of categories every few months to measure and track customer satisfaction. The outcomes reported are the results from coffee machine customers within the survey group – in this case, 299 people. To qualify, the customer has to have purchased a domestic espresso coffee machine in the last three years. Brands must receive at least 30 responses to be included.

Results are comparative and it should be noted that brands that received three stars have still achieved a satisfaction measure of at least six out of 10.

Overall

DéLonghi customers are most satisfied with their coffee machines overall, with the Italian brand being awarded five stars for this criteria. Both Sunbeam and Breville are still at the top of their game, with four stars each.

Price

While some Kiwi customers are eager to spend over $1,000 for their machines, that doesn’t mean they’re blind to good value. Sunbeam has the most satisfied customers for price (winning five stars) while Breville followed closely with four stars. DéLonghi received three stars for this criteria.

Reliability and performance

One great coffee is something, but knowing you’ll get a good cup every time is better. Once more, DéLonghi has come out ahead with five stars for reliability and performance. Sunbeam received four stars for reliability and performance while Breville received three.

Ease of use

If a coffee machine is easy to use, it’s more likely to be put to work every morning. DéLonghi customers are obviously happy with how easy their machines are to use though, as they received five stars for this criteria. Both Sunbeam and Breville received four stars for this criteria.

Maintenance/servicing

Much like a car, if customers take care of their coffee machine, it will take care of them. Both DéLonghi and Sunbeam customers are the most satisfied with this feature of their coffee machines, receiving five stars. Breville followed closely behind with four stars.

Design

Superior design is a welcome feature to customers looking for the authentic Italian-coffee experience and DéLonghi’s design proved a winner. The Italian brand received five stars for their design, while Sunbeam and Breville received four stars.

After sale service/warranty

Sunbeam shone once again with five stars for after sale service. DéLonghi and Breville weren’t too far behind, receiving four stars for this criteria.

Taste/quality

DéLonghi received another five stars when it came to customer satisfaction with their machine’s ability to make good coffee. Sunbeam was awarded another four stars, and Breville three.