2016 Pies

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Most Satisfied Customers | I Love Pies

The results are in and we can announce that I Love Pies has been rated 5 stars in overall satisfaction, receiving our first award for Most Satisfied Customers – Pies

Consumers rate I Love Pies as New Zealand’s favourite pie

New Zealand is often regarded as the savoury pie capital of the world, and for good reason – New Zealanders consume 70 million pies every year! That’s around 16 pies per person.

While Kiwis love a quality meat pie, our research found they’re most enjoyed in moderation with 53% of New Zealanders saying they consider pies to be a treat food – a greater number of females supported this sentiment in comparison to males (58% versus 48%). Despite this, 28% of respondents say it’s still their favourite comfort food, and 24% regard it as the go-to food for when they’re on the run.

It’s not easy to bake the perfect pie, and with so many brands on the market, who can you trust to deliver on satisfaction? To help you out, Canstar Blue has commissioned nationwide research to find New Zealand’s favourite pie. The results are in and we can announce that I Love Pies has been rated 5 stars in overall satisfaction, receiving our first award for Most Satisfied Customers – Pies. The pride and care that I Love Pies takes in its products is reflected in these results, receiving 5 stars across most criteria.

Many other brands also scored quite well across the satisfaction criteria. Most notably, Couplands received an impressive 5 stars in its value for money.

What’s our favourite pie?

While our research shows that slightly more than half (52%) of New Zealand’s prefer fruit pies over savoury, that’s not to say that we don’t still love a good meat pie. Steak and cheese is our most popular savoury pie. Overall, our favourites include:

  • Steak and cheese 27%
  • Mince and cheese 19%
  • Potato top 10%
  • Bacon and egg 8%
  • Butter chicken 7%
  • Chicken and mushroom 7%
  • Smoked fish 3%
  • Other 19%

What drives pie satisfaction?

A quality pie must satisfy a combination of criteria. Interestingly, New Zealanders aren’t too concerned with value for money, rather we’re willing to spend a little extra for great taste. The drivers of satisfaction are:

  • Taste 49%
  • Texture and consistency 25%
  • Value for money 16%
  • Variety / range 6%
  • Packaging 4%

Frequently asked questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and eaten a savoury pie in the last three months – in this case, 1,360 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.