Compare refrigerators in New Zealand at Canstar Blue. Mitsubishi Electric, Fisher & Paykel, Haier, LG, Samsung and Westinghouse were compared on Overall Satisfaction, Features, Food Freshness, Internal Layout, Quality of Fittings and Fixtures, Reliability, Style/External Design, and Value for Money.

See our Ratings Methodology.

Most Satisfied Customers | Mitsubishi Electric

Mitsubishi Electric rated number one for customer satisfaction.

Mitsubishi Electric Logo

Mitsubishi Electric: NZ’s Best Fridge

A fridge must be the hardest working appliance in the home. It’s always on and, especially in a family environment, always in use, year in, year out.

It’s a family workhorse that, as the largest appliance in a kitchen, has got to look good, too. Plus it has to be easy to clean, from milk and juice spills and salad drawer crumbs internally, to grubby finger marks on the door outside. And, ideally, it should be seen and not heard. Nobody likes a buzzing fridge.

When it comes to choosing the best fridge for your home, there are plenty of brands out there in the stores. But how do you know which offers the best performance and value for money? That’s where Canstar Blue can help.

As part of our mission to inform consumers of the best NZ has to offer, this year Canstar Blue canvassed the opinions of 570 New Zealanders who had bought a new fridge and asked them to rate their purchases across a range of categories, to measure and track their levels of customer satisfaction.

To decide which fridge brand offers the best level of customer satisfaction, each was rated across the following categories:

  • Overall Satisfaction
  • Features
  • Food freshness
  • Internal layout
  • Quality of fittings and fixtures
  • Reliability
  • Style/external design
  • Value for money

Mitsubishi Electric Logo

Coming out on top for the second year in a row is Mitsubishi Electric, the clear winner of Canstar Blue’s award for Most Satisfied Customers | Refrigerators.

Once again, Mitsubishi Electric is the only fridge brand in our ratings to earn a 5-Star Overall Satisfaction rating. And across all categories, it earns a further five 5-Star scores, including for Quality and Value for Money.

Also scoring highly with consumers, the brands: Westinghouse, Fisher & Paykel, Samsung and LG all have 4-Star Overall Satisfaction ratings.

Rounding out this year’s award, Haier earns 3-Star ratings across all categories.

What Kiwis Want From their Fridges

A fridge that doesn’t keep food chilled and fresh isn’t a very good fridge. So it’s no surprise that when it comes to what Kiwis want their refrigerators to deliver on, it’s Fresh Food … and great Value for Money. These are the two main drivers (both 24%) of customer satisfaction with fridge brands, ahead of Build Quality (19%) and Reliability (16%)

Overall, the main drivers of satisfaction are:

Drivers of satisfaction


Value for Money


Food Freshness

Build Quality




Style/external design


Internal layout


Mitsubishi: NZ’s Best Fridge

Mitsubishi Electric Logo

According to our latest research, the three most popular types of fridges bought buy Kiwis are:

  • Bottom-mount fridge: 37%
  • Top-mount fridge: 23%
  • Side-by-side (French door) fridge: 13%

However, whatever type of fridge you require to fit in with your kitchen and lifestyle, Mitsubishi Electric has a model to fill the gap. In addition to the three popular styles above, it also has an extensive choice of multi-drawer fridges, delivering a wide range of food-storage options. Mitsubishi Electric even has a handy tool on its website to help you choose!

So if your current fridge is starting wheeze and rattle and you’re looking to upgrade, be sure to check out Mitsubishi Electric’s range.

For as the winner of Canstar Blue’s latest award for Most Satisfied Customers | Refrigerators, you can be sure that a Mitsubishi Electric fridge will not only keep your food fresh, it’ll deliver value for money and customer satisfaction with 5-Star cool.


Key statistics

Try to use all the fresh food they buy: 53%

Wish they had larger freezer: 29%

Always have a stock of prepared meals in fridge / freezer: 27%

Buy in bulk given the rising price of groceries: 24%

Have a second, old fridge they still use: 22%

Often throw out forgotten food from freezer: 19%

Environmental concerns guide choice of fridge: 16%

Bought fridge with an ice dispenser: 17%

Bought a fridge with a water dispenser: 14%

Noise is an issue with current fridge: 13%

I always buy the same brand of fridge: 12%

Type of fridge bought

Bottom-mount fridge: 37%

Top-mount fridge: 23%

Side-by-side fridge: 13%

French-door fridge: 8%

Chest freezer: 7%

Freezerless fridge: 5%

Bar or wine fridge: 2%

Frequency of fridge cleaning

Monthly: 29%

Every few months: 20%

At least once a week: 20%

Once a fortnight: 17%

Rarely: 7%

Every six months: 6%

Never: 1%

Canstar Blue surveyed 2501 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had bought a new fridge over the past three years. In this case, 570 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.






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