2016 Service Station Ratings

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Pull in, fuel up and grab a snack. Compare service stations in New Zealand with our customer satisfaction ratings.

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2016 Award for Service Stations

Most Satisfied Customers | Z Energy

In 2016, Z Energy was the only company to rate five stars for overall customer satisfaction, returning to the top of our ratings table after an absence of two years. Z Energy distinguishes itself from other service stations with pay at pump features, extra diesel lanes, the ability to earn flybuys points, and extra-long hoses so it doesn’t matter which side your fuel door is on.

Z Energy goes the extra mile in our customer ratings

2016 Award for Service Stations in NZRegardless of how often you use your car, service stations provide an essential service for every motorist. Whether you need to check your tyres, wash your car, grab a snack or, of course, fill up, fuel stations are your one stop shop.

Many New Zealanders have felt the pinch of rising fuel prices over the years, resulting in many of us rethinking how we use our vehicles. According to Canstar Blue research, more than half of Kiwis (52%) are now actively monitor fuel prices, while 32% say they’re willing to drive further for cheaper fuel. Others have turned to public transport, with 9% saying they use it more now than they did a year ago, our research found.

While petrol (or diesel) is somewhat of a grudge purchase, it doesn’t mean your trip to the service station can’t be enjoyable. There are plenty of great fuel stations out there, and to help you find them, Canstar Blue annually surveys the opinions of motorists across New Zealand in regards to several key criteria, including value for money and, the appearance and cleanliness of stations.

In 2016, Z Energy was the only company to rate five stars for overall customer satisfaction, returning to the top of our ratings table after an absence of two years. Z Energy distinguishes itself from other service stations with pay at pump features, extra diesel lanes, the ability to earn flybuys points, and extra-long hoses so it doesn’t matter which side your fuel door is on. Z Energy also has forecourt concierges available between 10am to 5pm who will fill up your car for you, clean your windows, check your oil, and give directions.

How much do we spend on petrol?

New Zealand currently ranks 11th for lowest fuel prices in OECD countries. The price we pay is made up of a number of factors including crude oil prices, shipping and refinement costs, service charges and taxes. In fact, according to AA Motoring, more than half the price we pay for fuel right now is in tax alone. So how much money are New Zealand motorists spending on fuel each month? Our research found the following:

– Less than $100: 35%
– $100 – $249: 51%
– $250 – $500: 12%
– More than $500: 1%

Baby Boomers were found to be the most conservative fuel spenders, with nearly half (48%) of the respondents spending less than $100 per month. Just 33% of Gen Y and 28% of Gen X spend less than $100.

What do service stations offer?

A fuel station’s main service is, of course, to sell fuel. However, in this competitive industry, service stations have evolved, and many now resemble a small supermarket packed with all of the everyday essentials you need. In fact, 9% of Kiwis now say they rely on their fuel stations for things like milk, bread and eggs, our research found.

All the reviewed fuel stations sell snacks, hot food, drinks, coffee, magazines, tobacco and basic automotive supplies. In addition, some service stations sell mobile SIM cards and automated car washes are available at select locations.

Frequently asked questions

Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased fuel from a service station in the last one month – in this case, 2,358 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.