Compare meal kit delivery services in New Zealand at Canstar Blue. My Food Bag, Bargain Box and Hello Fresh were compared on Overall Satisfaction, Customer Service, Delivery Reliability, Flexibility of Contract, Freshness of Food, Taste of the Food, Value for Money and Variety of Meals.
See our Ratings Methodology
Kiwi home cooks rate My Food Bag the No.1 meal kit delivery service.
Our review compares meal kits on customer satisfaction, so you can discover what other Kiwis think about our compared meal kit brands before you make an order. Think of it like asking hundreds of your closest friends and family which meal kit brand they think is best!
Canstar Blue surveyed 647 Kiwis who had used a meal kit delivery service in the past 12 months for their feedback on their experiences.
Respondents rate their satisfaction with their choice of meal kit brand from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction is rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall Satisfaction rating once all the scores from the Overall Satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customer methodology.
My Food Bag is New Zealand’s original, home-grown meal kit delivery service. And as the winner of Canstar’s latest award, it’s clearly also the nation’s favourite meal kit brand.
In this year’s award ratings, My Food Bag sits at the top of our table with an almost perfect set of 5-Star ratings from consumers across all categories. Noticeably it’s the only meal kit brand to earn a 5-Star rating for Overall Satisfaction.
My Food Bag also scores perfect ratings in the all-important categories of Taste, Freshness and Value for Money.
My Food Bag is the highest profile food kit delivery brand in the market, thanks to its co-founder, celebrity chef Nadia Lim.
My Food Bag offers recipe options including: family favourites, healthy choices, veggie & vegan, gluten free and quick 15-min prep. There is also a gourmet option for an additional $3.99 per plate.
My Choice:
Cook times vary depending on your choices, from around 15 minutes to an hour, and recipes include:
All My Food Bag recipes use free-range produce, and 98% of ingredients are sourced from NZ.
After winning our Meal Kit Award for the past four years, this year Bargain Box places second, just behind its more expensive sister brand.
However, Bargain Box still achieves a strong set of ratings from its contented customers: an equal mix of 5- and 4-Star ratings.
Bargain Box scores strongest in the following categories: Delivery Reliability, Flexibility, Taste of Food and Value for Money.
Bargain Box is a great value option from My Food Bag. Delivering affordable, great-quality meals, Bargain Box is perfect for budget-conscious families that still want to enjoy the ease and convenience of a meal kit delivery service.
Bargain Box features varied weekly menus, and offers a range of sizes to suit all families. Boxes can be customised to feed between two and six people, covering three to five evening meals. And the more meals you order, the cheaper the price per plate becomes. Meal kits include veggie, quick and easy, and healthy choices options.
Many Bargain Box dishes cook in around 30 minutes, and recipes include:
All Bargain Box recipes use free-range produce, and 98% of ingredients are sourced from NZ.
Hello Fresh rounds out this year’s award ratings. It earns four 3-Star ratings, including for Overall Satisfaction. And while these are not top ratings, they are also not an indication of dissatisfaction. Rather, they indicate that Hello Fresh’s customers are happy with the service and value the meal kit brand delivers.
Indeed, Hello Fresh earns a top 5-Star rating for Taste and a great 4-Star rating for Value for Money.
A global brand, Hello Fresh offers different meal plan sizes to suit two, four or six people, from three to five meals per week.
It offers over 30 recipes each week, across categories that include kid friendly, low calorie, quick prep, protein rich and vegetarian.
Meals typically cook in around 30-40 minutes, and recipes include:
*NB: All costs correct at time of writing (16/06/2025) and do not include special offers or discounts. For more information, please refer to individual websites.
Not all meal kit brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here is another meal kit brand to check out before making your final decision.
Woop!Woop!’s point of difference is that the ingredients for its dishes are preprepared. For example, vegetables are diced and chopped and sometimes even par-cooked. Because of this extra preparation, Woop!’s prices tend to be higher than its competitors’.
Woop! currently offers five menu selections:
Different meal kits come in options to feed from between 1-4 people with between 3-5 dishes.
Food and mealtimes are a focus of family life. But planning menus, hitting the shops and then cooking food can be stressful, especially if you’re having to cater for a large and busy clan.
That’s why many people rely on meal kits to relieve the pressure of planning and preparing evening meals. Of the 647 Kiwis in our awards survey, well over half (63%) said that they use meal kits primarily for the convenience of having a lot of the hard work around dinnertimes done for them.
However, there is a cost to convenience, which is why when rating their meal kit choices, Value for Money is the biggest factor for our survey respondents, cited by just under a third (30%).
It’s worth noting that since our 2024 award, meal kit prices across our featured brands have increased only slightly, around 2%, so they continue to offer good value for time-poor families.
Here’s the full rundown of what the consumers in our survey rate as the most important factors when it comes to their Overall Satisfaction levels with their meal kit choices:
Bruce Pitchers is Canstar NZ’s Content Manager. An experienced finance reporter, he has three decades’ experience as a journalist and has worked for major media companies in Australia, the UK and NZ, including ACP, Are Media, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. As a freelancer, he has worked for The Australian Financial Review, the NZ Financial Markets Authority and major banks and investment companies on both sides of the Tasman.
In his role at Canstar, he has been a regular commentator in the NZ media, including on the Driven, Stuff and One Roof websites, the NZ Herald, Radio NZ, and Newstalk ZB.
Away from Canstar, Bruce creates puzzles for magazines and newspapers, including Woman’s Day and New Idea. He is also the co-author of the murder-mystery puzzle book 5 Minute Murder.
Use meal kit service for convenience: 63%
Meal kits are a healthy option: 43%
Have a better diet due to using meal kits: 26%
Waste less food due to meal kits: 37%
Tried different foods due to meal kits: 43%
Canstar Blue surveyed 2508 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by PureProfile. The outcomes reported are the results from respondents who had purchased and used a meal kit delivery service within the last 12 months. In this case, 647 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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