Bathroom Cleaners

Eager to keep your bathroom spotless? You’ll need a quality bathroom cleaner, and we can help you find one with our latest customer satisfaction ratings.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.

See our Ratings Methodology.

2015 Award for Bathroom Cleaners

Most Satisfied Customers | Jif

We are able to report that for 2015 Jif has earned our Most Satisfied Customers Award for bathroom cleaners.

Jif logo

Kiwis cleaning their bathrooms in a Jif-fy

Everyone loves a clean home, but not everyone likes cleaning. It’s a job that needs to be done though, and your bathroom is no exception. If you don’t regularly clean your bathroom, soap and water will create mould, scum and rot that can permanently stain or damage sink and shower areas, walls and even the ceiling.

A Canstar Blue survey on the subject found that 50% of New Zealanders consider the bathroom to be their least favourite room to clean. In fact, deciding who cleans the bathroom has become a point of contention for one in four respondents who share a household. Despite this, a surprising 65% still make the effort to clean the bathroom weekly.

Cleaning the bathroom can be a difficult task – particularly if you don’t do it very often – but an effective bathroom cleaner can make the chore a little easier. Fortunately, Canstar Blue helps take the guess work out of purchasing a bathroom cleaner by asking Kiwis about the brands they purchase. And we are able to report that for 2015 Jif has earned our Most Satisfied Customers Award for bathroom cleaners.

What do we want from bathroom cleaners?

Whether you’re looking for wipes, pastes or sprays, there are a lot of factors to consider when buying bathroom cleaner – not least how effective it is at cleaning! From our survey, the drivers of customer satisfaction were as follows:

  • Effectiveness 44%
  • Value for money 21%
  • Smell 13%
  • Ease of use 12%
  • Environmentally friendly 10%

Our results show that, above all else, Kiwis want an effective bathroom cleaner even if it means paying a little extra. Well, if you’re going to do the job, you may as well do it right.

It’s also interesting to see that Kiwis are becoming conscious of their environmental impact and many are factoring environment considerations into their purchase decisions. Not only is it a notable driver of satisfaction, but a significant 43% of survey respondents claim they only choose bathroom cleaners that are environmentally friendly.

What’s in bathroom cleaner?

Bathroom cleaners come in a range of forms such as creams, sprays and wipes, though most of these cleaners have in common a strong smell, caused by the acidic chemicals. 50% of Kiwis surveyed claim they are worried about the effects of these harsh chemicals. So what is in your bathroom cleaner?

Different brands of cleaner use different mild acids to melt away grime and scum. Unfortunately, to keep their cleaning secrets safe, most won’t disclose all the acids included in their products, nor will they reveal the quantity of them. However, common acids found in bathroom cleaners include hydrochloric acid, citrus acid and phosphoric acids.

Bleach is the generic name given to a number of oxidising agents used to remove stains and whiten surfaces. These agents give bathroom cleaners that eye-watering smell. Common forms of bleach used in cleaners include sodium hypochloride, sodium peroxide and Ammonium hydroxide.

Believe it or not, cleaners do try to mask the smell of those strong chemicals. Bathroom sprays, liquids and wipes will commonly add fruit and nut oils (or synthetic versions of them) to add a sweet scent. The acids and bleaches used in bathroom cleaners are what make them poisonous – especially to children. So remember to secure them well out of reach of kids.

Our bathroom bugbears

If you live with others, then chances are your housemate has an annoying bathroom habit. Here’s what gets our backs up most:

  • Urinating on the toilet seat 29%
  • Hair in plugholes 29%
  • Leaving a wet towel on the floor rather than hanging it up 16%
  • Toilet roll facing the wrong way 12%
  • Other 11%
  • Someone else using my razor 3%

The brands we rated

Jif has two main bathroom cleaning products – a soap-scum spray and antibacterial wipes. Jif pride itself on its effectiveness, claiming its products can deal with the toughest dirt, without harsh scratching. As mentioned earlier, Jif has been awarded our Most Satisfied Customers award for 2015.

Domestos produces a large range of multi-purpose cleaning wipes and sprays that serve as effective bathroom cleaners. Domestos also offers a number of toilet cleaning products, such as wipes, sprays, fresheners, and clog-removal agents.

As the name suggests, Ecostore has an environmentally friendly attitude to its bathroom cleaners. Ecostore produce toilet cleaners, shower sprays and creams, and multipurpose wipes. The brand says its products are plant based and guarantee they have not been tested on animals.

Ajax specialises in all-purpose cleaners, including floor cleaners, wipes and sprays. Ajax claims its product are the gentle alternative, with cleaners using fewer harsh chemicals such as bleach.

Dettol produce a range of disinfectant bathroom cleaning products, emphasising the importance of killing harmful germs and bacteria. Its bathroom products include hand soaps, wipes and sprays.

Unlike some brands in this list, Janola products are focused around the bathroom. This includes toilet cleaning gels, liquids and tablets, as well as soap-scum sprays and wipes.

Countdown Homebrand
Homebrand is Countdown’s budget brand. It produce a shower spray, toilet cleaner, disinfectant and two types of bleach. They are only available at selected Countdown supermarkets.

Easy-off specialises in soap-scum and toilet cleaners and bleaches. Its cleaners come in foam, liquid and spray form. Easy-off claims its products will kill 99.99% of germs and leave your bathroom sparkling.

Mr Muscle
Mr Muscle produces shower sprays that it says will not only remove soap-scum, but prevent it from coming back. Mr Muscle also produces drain clearer for all kinds of sinks.

Countdown Select
Select is Countdown’s premium product brand. It produce a range of multipurpose sprays and wipes that can be used for bathroom cleaning. The select range is only available at Countdown supermarkets.

Frequently asked questions

Canstar Blue commissions Colmar Brunton using the SSI panel to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased and used a bathroom cleaner in the last 6 months – in this case, 1,941 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market were compared in this survey.

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