We rely on the expert advice of car tyre retailers to keep us safe on the roads. Compare quality tyre sellers using Canstar Blue’s customer satisfaction ratings.
* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in October 2016 and published in October 2016.
See our Ratings Methodology.
Your vehicle is only as safe as its tyres. Old or worn tyres drastically increase the likelihood of blowouts or loss of traction, with potentially disastrous results. Despite this, more than a quarter (26%) of the New Zealand drivers we surveyed said they don’t even consider replacing their tyres until they fail a Warrant of Fitness – this figure jumped to 32% of Gen Y motorists.
Equally alarming, 22% of the men and women surveyed said they don’t know the correct tyre depth for their tyres – again this figure jumped for younger drivers (28%).
Unless you’re rather savvy with vehicles, your understanding (or interest for that matter) in car tyres is probably limited. In fact, our research shows that 43% of us don’t even know how to change a car tyre! This means a lot of us are very reliant on the advice of experts, with 44% of motorists saying they simply bought the car tyre brand recommended by the retailer.
But which car tyre retailer do Kiwis rate highest for tyre advice and all other things tyre-related? To find out, Canstar Blue commissioned a nationwide survey into tyre purchasing customer satisfaction by asking everyday New Zealanders how they rate their most recent tyre retail experience against six key criteria: value for money, point of sale service, after sale service, tyre fitting speed, quality of tyres and most importantly, overall satisfaction.
The results of this year’s ratings saw two brands top the charts with five stars for overall customer satisfaction – Bridgestone and Tyrepower.
In addition to their five-star rating in overall satisfaction, both brands received five stars on value for money, after sale service and quality of tyres. Tyrepower also received five stars for its point of sale service, while Bridgestone scored top marks for its tyre fitting speed.
Buying new tyres can make many of us feel a little anxious, after all – tyres are an expensive and important purchase, and we have to trust in the advice of our tyre retailer. A quality car tyre retailer needs to tick a number of boxes if it wants to satisfy its customers, but what do tyre purchasers find most important?
It’s not uncommon that we see value for money considered to be so comparatively unimportant. As you can see, consumer satisfaction is mostly driven by great sales service. This suggests consumers are willing to spend a little extra if they can receive reliable and friendly advice. It goes a long way.
It’s the unfortunate truth that many New Zealanders are not quite sure when their tyres have become dangerous. The law requires your tyres to be replaced if the tread depth is reduced to 1.5mm or less. With that said, you should consider replacing your tyres well before this point as they begin to lose traction in wet conditions when the tread reaches around 3mm.
How long your tyres last will depend on your driving style, road surface, air pressure and of course, the quality of the tyre. All the information you need on the correct tyre size, load capacity and air pressure will be on the tyre placard in the door of your car.
If you notice an unexpected change in the feel of your car, check the tyres for any embedded objects. If the tyre has been pierced or the tyre’s sidewall is damaged, then immediately replace that tyre with the spare. Remember to regularly check your tyres even if you don’t notice anything odd – don’t take any chances when it comes to road safety.
Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased car tyres from a car tyre retailer in the last three years – in this case, 2,336 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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