“I only want you for your body,” say one in two new car owners
Nearly half of the new car owners who responded to our recent survey were less concerned about how their car drove and more interested in how it looked: telling us they bought their vehicle because of its appearance.
It would be interesting to find out if this focus on appearance could be linked to the three in five respondents who believed their car reflected their personality. However, three quarters of the surveyed new car buyers cited fuel economy as a big factor in their final purchasing decision – proving that practicality was still important.
If you’re thinking about taking the plunge into the new car market, our customer satisfaction ratings can help you choose the best car for your adventures on the road.
Our survey found that Kia customers were most satisfied with their car brand of choice, the Korean brand taking out our Most Satisfied Customers Award – Cars – 2013. Also rated in this survey were Toyota, Holden, Ford, Mazda, Mitsubishi, Honda, Nissan and Hyundai.
Congratulations to Kia for scoring five star ratings in all criteria in conjunction with this year’s award win.