2018 Yoghurt
You are viewing the archived Yoghurt ratings. Follow the link to view the current Yoghurt rating page.
Compare supermarkets in New Zealand at Canstar Blue. The Collective, Anchor, Dewinkel, Fresh ‘n Fruity, Gopala, Meadowfresh, Piako, Puhoi Valley, Symbio Probalance, and Yoplait were compared on value for money, variety and range, taste, packaging, freshness and overall satisfaction.
Canstar Blue research finalised in April 2018, published in May 2018.
See our Ratings Methodology.
Most Satisfied Customers | The Collective
From kids to culinary probiotic, The Collective yogurts have something for everyone.
The Collective is cream of the yoghurt crop
Popular in New Zealand since the mid 70’s, yoghurt is now a staple food in many households up and down the country.
Thought to have originated in Central Asia around 6000 B.C., yoghurt was an accidental discovery after herdsmen, using animal stomachs as containers, found that their milk had curdled as it reacted to the enzymes still present in the stomach pouches. Although milk still needs to go through the same process to become yoghurt we know and love, luckily methods have most definitely changed and today, yoghurt is big business. Last year, in the US alone, yoghurt sales hit close to $9billion and in New Zealand, while we’re obviously a much smaller market, our appetite continues to grow.
According to Euromonitor International, one of the key drivers of Kiwi yoghurt sales is our love of Greek yoghurt and the health benefits associated with it. This is reflected in the latest Canstar Blue research (published May 2018) that shows 72% of the people surveyed thought of yoghurt as a healthy option. In addition, 24% of respondents said that Greek/natural yoghurt was their favourite type of yoghurt giving it second place in the list of most popular flavours. Top spot was taken by the summer fruits category (such as strawberry, raspberry or blueberry) while banana flavour slid to the bottom.
What we like about our yoghurts
Although 58% of people said they like to try brands that are on special offer, 24% of people said they stick to buying New Zealand brands. The younger 18-39 years generation aren’t as bothered about ‘home-grown’ (16%), but for Baby Boomers the probiotic patriotism increases to 38%.
When it comes to the qualities we value in our yoghurts, in order of importance, the key things we rate are:
- Taste
- Freshness
- Value for money
- Variety/range
- Packaging
The Canstar Blue Overall Satisfaction winner, The Collective, registered a maximum five stars in all but two categories.
New Zealand born, The Collective is now a global company selling products as far afield as the UK, Asia, the Pacific and the Middle East. They believe in using only the finest ingredients, keeping all the good stuff in and the nasties out.
Frequently Asked Questions
Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and eaten fresh yoghurt in the last three months – in this case 1,887 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.