Compare yoghurts in New Zealand at Canstar Blue. Piako, Anchor, Dewinkel, Fresh ‘n Fruity, Gopala, Meadow Fresh (including Kalo), Puhoi Valley, Symbio Probalance, The Collective (by Epicurean Dairy) and Yoplait were compared on texture/consistency, taste, value for money, packaging design, variety/range and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Piako

Piako rated number one for customer satisfaction

Piako is cream of the yoghurt crop

Popular in New Zealand since the mid 70’s, yoghurt is now a staple food in many households throughout the nation. In fact, Canstar Blue surveyed 2579 and, of those, 1648 have purchased and eaten fresh yoghurt in the last three months.

Thought to have originated in Central Asia around 6000 B.C., yoghurt was an accidental discovery after herdsmen, using animal stomachs as containers, found that their milk had curdled as it reacted to the enzymes still present in the stomach pouches.  Although milk still needs to go through the same process to become the yoghurt we know and love, luckily, methods have most definitely changed. And today, yoghurt is big business.

According to Euromonitor International, one of the key drivers of Kiwi yoghurt sales is our love of Greek yoghurt and the health benefits associated with it.  This is reflected in the latest Canstar Blue research (published June 2019) that shows 73% of the people surveyed thought of yoghurt as a healthy option.  In addition, 24% of respondents said that Greek/natural yoghurt was their favourite type of yoghurt giving it second place in the list of most popular flavours.  Top spot was taken by the summer fruits category (such as strawberry, raspberry or blueberry), while banana flavour slid to the bottom.

The winner of the Canstar Blue Customers Satisfaction Award is Piako, which received a maximum five stars in all but one category – for texture/consistency, taste, packaging design, variety/range and overall satisfaction.

New Zealand born, Piako’s humble beginnings was at the local farmers’ market, selling yoghurt. With the approach of transforming dairy, the brand aims to continuously raise the bar when it comes to the dairy category. Piako focuses on the simple things in life – real simple ingredients.

What we like about our yoghurts

Although 60% of people said they like to try brands that are on special offer, 28% of people said they stick to buying New Zealand brands. The younger 18-29 years-olds aren’t as bothered about ‘home-grown’ (17%), but for Baby Boomers the probiotic patriotism increases to 39%.

When it comes to what drives our satisfaction, the most significant features were:

  • Texture/consistency – 30%
  • Taste – 26%
  • Value for money – 22%
  • Packaging design – 14%
  • Variety/range – 7%

Frequently Asked Questions

Canstar Blue surveyed 2579 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased and eaten fresh yoghurt in the last three months. In this case, 1648 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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