Ice Cream Tubs

Compare ice cream tubs in New Zealand at Canstar Blue. Much Moore, Ben & Jerry’s, Cadbury, Countdown Signature Range, Countdown Select, Deep South, Häagen-Dazs, Kapiti, Killinchy Gold, Pams and Tip Top were compared on Overall Satisfaction, Packaging Appeal, Taste, Value for Money, Variety/Range.

See our Ratings Methodology.

Most Satisfied Customers | Much Moore

Much Moore rated number one for customer satisfaction


Much Moore Licks the Competition to Win Canstar Blue’s Ice Cream Award

I scream, you scream, we all scream for ice cream! Yes, whatever the season – sunshine or snow – it’s hard to resist the temptation of the sweet treat. According to the NZ Ice Cream Manufacturers Association, as a country, each year we consume the equivalent of 23 litres of ice cream per person.

While a lot of that is licked up while out enjoying the great Kiwi summer, most is consumed at home, bought in tubs from supermarkets and convenience stores. According to Canstar’s latest research, almost a third of us (32%) are tucking in to tubs of ice cream at home multiple times each week.

But with so many brands on the market, from home-grown ice creams to new luxury international ones, which offer the best taste and represent true value for money?

As part of our mission to inform consumers of the best NZ has to offer, Canstar Blue canvassed the opinions of 2021 New Zealanders who had bought and eaten ice cream tubs from a supermarket or grocer in the past three months, across a range of categories, to measure and track their satisfaction.

To decide which ice cream manufacturer offers the best level of customer satisfaction, each was rated across the following categories:

  • Packaging Appeal
  • Taste
  • Value for Money
  • Variety/Range

Coming out on top is Much Moore ice cream. The family owned New Zealand ice cream company beat out the international competition with their delicious frozen treats, which they’ve been making for over 30 years.

What Ice Cream Lovers Want

While taste, unsurprisingly, is the top driver of satisfaction for those in our survey, value for money and variety of range also rate highly. Overall, the main drivers of satisfaction:

Drivers of satisfaction %
Taste 46%
Value for Money 29%
Variety/Range 17%
Packaging Appeal 8%



Favourite Flavours

As you can see from our above infographic, berry is the top flavour of ice cream in our survey, closely followed by chocolate and vanilla.

But new exotic flavours are catching up, with cookies and cream, and salted caramel, encroaching on traditional Kiwi hokey pokey:

Favourite flavour %
Berry (strawberry, raspberry or boysenberry) 15%
Chocolate 13%
Vanilla 11%
Hokey Pokey 10%
Cookies & Cream 9%
Salted Caramel 9%
Goody Goody Gum Drops 6%
Mint Chocolate Chip 5%
Rum and Raisin 5%
Orange Chocolate Chip 4%
Neapolitan 3%
Other 10%

But regardless of which flavour you lap up, our research uncovered the true flavour of many of our ice-cream experiences. Nearly half of our respondents say ice cream always brings back good memories, of childhood, family and long-hot Kiwi summers.

So if you’re looking for a sweet-as way to cool down this summer, why not get much more satisfaction from your choice of ice cream with the winner Canstar’s award for Most Satisfied Customers | Ice Cream … Much Moore.

More information

I eat ice cream:

Every day 3%
Few times a week 32%
Few times a month 49%
Less often 16%


Ice cream loyalty

I try different brands/flavours 64%
I choose brands on special offer 54%
My favourite brand is expensive, so I only buy it as a treat 28%


I choose sorbet/frozen yoghurt over ice cream because:

It tastes better 69%
I think it’s healthier 52%
Dietary requirements 10%


I choose dairy-free ice cream because:

It’s healthier 32%
I’m lactose intolerant 15%
I prefer the taste 11%
I’m vegan 7%


When I buy ice cream I look for:

Natural ingredients 69%
Low sugar 33%


Canstar Blue surveyed 2615 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had bought and eaten ice cream tubs from a supermarket or grocer in the past three months. In this case, 2021 New Zealanders.











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