Compare Health Supplements in New Zealand at Canstar Blue. Clinicians, Berocca, Sanderson, Red Seal, Goodhealth, Centrum, Healtheries, GO Healthy, Nature’s Way, NZ Muscle, BePure, Blackmores and Swisse were compared on Overall Satisfaction, Availability, Ease of Consumption, Effectiveness, Taste and Value for Money.
Healthy Kiwis rate Clinicians the No.1 in supplements and the winner of Canstar’s latest Health Supplements Award.
Our review compares health supplements on customer satisfaction, so you can discover what other Kiwis think about our compared health supplement brands before you go ahead and make a purchase. Think of it like asking hundreds of your closest mates which health supplements they think are best!
Canstar Blue surveyed 1610 Kiwis who had purchased and consumed health supplements in the last 12 months and asked for their feedback on the health supplements they bought.
Respondents rate their satisfaction with their health supplement brands from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall Satisfaction rating once all the scores from the Overall Satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customer methodology.
Clinicians earns its award on the back of a fantastic set of ratings from its customers. In addition to a 5-Star rating for Overall Satisfaction, it scores further 5 Stars for Ease of Consumption, Effectiveness and Taste. In the other two categories of Value for Money and Availability Clinicians also scores highly, attaining 4-Star ratings.
Clinicians was founded in 1977 by two Kiwi pharmacists. Their goal was to create supplements that would boost the health of New Zealanders and to complement conventional medicines.
Clinicians offers a range of health supplements that includes products that cover everyday health, immunity and allergens, focus and performance, women’s and kids’ health, sleep, mood, and joint and bone health.
Clinicians’ products are available from chemists stores nationally, and from the Clinicians website. Through its website, Clinicians also offers 15-minute free virtual appointments with their in-house naturopath to discuss the best natural solutions to boost your health.
Berocca has long been a mainstay of Kiwi medicine cabinets and morning-after pick-me-ups. The brand’s range of effervescent drinks and vitamin tablets has evolved to cover products that support everyday health, aid hydration, and boost concentration, energy levels and sports performance.
Sanderson is a privately owned Kiwi brand that has been promoting natural health in NZ since 1979. Sanderson makes a full range of health supplements that are available from pharmacists nationwide, including: children’s vitamins; fish oils and vegetable essential fatty acids; herbals; minerals; probiotics; sleep-support aids and vitamins and multivitamins.
Red Seal offers a range of oral care and tea products, in addition to its supplements range, which includes high-strength and everyday vitamins, chewables and effervescent drink tablets, plus beauty supplements, such as deep hydration and collagen builder powders.
Goodhealth is a New Zealand company that was founded in 1987. Its range of over 300 products encompasses men’s, women’s and kids’ health, products that support the immune system, digestion and eye health, as well as nutritional oils, bee products and weight management supplements.
Centrum’s health supplements include a wide range of multivitamins for men, women, children and seniors; blends to assist mind, memory, mood, stress and eyesight; plus collagen for healthy skin.
In addition to its snacks and teas, Healtheries retails a huge range of diet aids and supplements. These include protein and nutrition powers, effervescent vitamin tablets, gummies, capsules and chewable tablets.
GO Healthy is one of the country’s favourite health supplement brands, and a three-time winner of Canstar’s Health Supplements Award.
Available only through pharmacies and health-food stores, Go Healthy’s products use high-quality, sustainably sourced ingredients, and include supplements promoting men’s, women’s and kids health, as well as supplements targeting joints, digestion, the immune system and weight management.
Nature’s Way’s wide range of vitamins, gummies and health, beauty and superfood supplements is widely available from supermarkets, The Warehouse and pharmacies.
NZ Muscle was founded nearly 20 years ago, in 2004, to address the lack of quality, home-grown body-building supplements on the market in Aotearoa. Since then the business has grown to include four Auckland stores, a gym and a thriving online business selling a huge range of fitness products.
Its products includes protein powders and bars, creatine, weight loss supplements and performance and recovery ranges.
BePure is a Kiwi brand that sells vitamins and minerals, multivitamins, fish oils, probiotics and products to promote the immune system, kids health, hormone health plus a range of supplements designed to boost mood and sleep.
Blackmores is an Australian company that has a history dating back to 1938. Blackmores health products can be found in most major NZ supermarkets and pharmacies.
Despite the name, Swisse is an Australian company that was founded in Melbourne in 1969. Swisse produces a large range of health supplements, including vitamin and multivitamin tablets, plus gummies and chewables for men, women and children.
Health supplement needs vary from person to person. They depend on age, lifestyle and health concerns. But whether you’re a marathon runner, or have a compromised immune system, one thing is paramount when it comes to choosing a supplement that’s right for you: its effectiveness.
In our survey, 42% of respondents say the most important thing for them when scoring the health supplements they take is how they deliver on their health promises. This rates far more highly than Value for Money (25%), revealing that when it comes to health, Kiwi consumers are happy to pay for improved wellbeing.
Here’s the full rundown of what the consumers in our survey say are the main things they consider when rating their health supplement picks:
About the author of this pageBruce Pitchers is Canstar NZ’s Content Manager. An experienced finance reporter, he has three decades’ experience as a journalist and has worked for major media companies in Australia, the UK and NZ, including ACP, Are Media, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. As a freelancer, he has +worked for The Australian Financial Review, the NZ Financial Markets Authority and major banks and investment companies on both sides of the Tasman.
In his role at Canstar, he has been a regular commentator in the NZ media, including on the Driven, Stuff and One Roof websites, the NZ Herald, Radio NZ, and Newstalk ZB.
Away from Canstar, Bruce creates puzzles for magazines and newspapers, including Woman’s Day and New Idea. He is also the co-author of the murder-mystery book 5 Minute Murder.
Take health supplements every day: 52%
As part of a healthy lifestyle: 56%
Feel better when regularly taking health supplements: 44%
To make up for a poor-diet: 19%
Are vegan/vegetarian: 5%
Has researched health benefits online: 41%
Give health supplements to their children: 16%
Canstar Blue surveyed 2500 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Pureprofile. The outcomes reported are the results from respondents who had purchased and used health supplements in the past 12 months. In this case, 1610 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.
The past winners from Canstar Blue’s Health Supplement ratings:
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Company …
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– Read more
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