Cat Food

Compare cat food in New Zealand at Canstar Blue. Royal Canin, Chef, Dine, Fancy Feast, Friskies, Hill’s Pet Nutrition, Jimbo’s, Purina and Whiskas were compared on pet enjoyment, value for money, packaging, variety/range and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | Royal Canin

Royal Canin rated number one for customer satisfaction

Cats are one of the more popular pets in New Zealand, so it’s important the feline family members are taken care of. Apart from providing shelter, we also need to feed our cats a nutritious diet to keep that coat silky smooth and the senses in tip-top condition.

According to Canstar Blue’s latest survey, 43% of cat owners, in New Zealand, measure the amount of food they give their pet to stop them getting fat. In addition to worrying about their cat’s weight, nearly one third of owners are concerned that their pet may get bored eating the same food, day after day.

Depending on what you read, there is some evidence to suggest this could be true. However, another recommendation is that you move the location of the food bowl from time-to-time, to keep life interesting.  One thing to bear in mind, when buying cat food, is that as your cat gets older, its nutritional needs will change. It’s best to buy a food suitable for the age of your cat. And, when you do alter your cat food purchases, make sure you introduce a new food gradually to avoid irritating the stomach.

Seeing as 30% of Kiwis like their pet more than some members of their immediate family member, Canstar Blue wanted to find the cat food brand New Zealanders love the most. To help you find a customer favourite cat food, Canstar Blue asked Kiwis to rate the cat food they purchased in the last three months, on pet enjoyment, value for money, packaging and variety/range.

The winner of the Canstar Blue Most Satisfied Customers Award is Royal Canin, rated a 5-star provider for overall satisfaction. For value for money, packaging and variety/range, it received a respectable 4-stars. Jimbo’s was the only brand to receive a maximum 5-star rating for pet enjoyment and Chef was the only brand to receive 5-stars for value for money.

What we look for in our cat food

When it comes to what drives our (or our pets’) satisfaction, the most significant features were:


  • Pet enjoyment – 43%
  • Value for money – 28%
  • Packaging – 16%
  • Variety and range – 14%


Don’t feed your cat these foods

It goes without saying that the best thing for your cat to eat is cat food, but a lot of cats like nothing better than getting their claws on a tasty treat.  However, according to some things can make your pet extremely ill and, although tasty for us humans, should be completely avoided by your cat.

Food Type Effect
Coffee, Tea and energy drinks The caffeine in these drinks can cause muscle tremors, as well as heart palpitations and rapid breathing
Dairy Products The cat that got the cream will probably also be the cat with the upset stomach.  Cats can actually be lactose intolerant, so drinking milk can result in vomiting and diarrhoea
Grapes and raisins A lovely sweet treat for owners – there’s anecdotal evidence to suggest these harmless-looking fruits are not the best thing for your cat and instead, cause various digestive problems
Onions, garlic and chives This smelly family is toxic for cats and can cause digestive problems or, in severe cases, anaemia
Raw meat, eggs or fish Uncooked foods present a higher risk of Salmonella or E. coli, both of which, can make your cat extremely ill
Xylitol (artificial sweetener) This is used in a wide variety of everyday food products, from toothpaste to low-fat soft drinks. However, if pets digest this, it can cause hypoglycaemia (low sugar levels) which is linked to liver failure and blood clotting disorders
Alcohol Even a small amount – less than a teaspoon – can cause liver and/or brain damage to your cat
Chocolate The stimulant Theobromine, found in most chocolate, can cause heart problems, muscle tremors or seizures in cats

If you suspect your cat has eaten one of the above, the best course of action is to take them to a vet to get them checked over.

Creature Comforts

Cats will mostly take themselves out to exercise, wander the neighbourhood and sometimes even drop in on the neighbours.  But once home and fed, what other little perks are there for these feline family members?

According to our survey, more than one third of cat owners will buy their pet a present on special occasions, such as birthdays and Christmas. This increases to nearly half of owners aged between 18 and 29-years-old, and women are more likely to do this than men. Survey results also reveal exactly half of respondents’ cats sleep on their bed at night. And, this increases to 55% of females and 55% of 18 to 29-year-old owners. So, for all of those pets owned by a female under 30, you’ve really lucked out!

Frequently Asked Questions

Canstar Blue surveyed 2579 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who have purchased cat food in the last three months.  In this case, 839 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Cat Food (2018)

Previously rated as ‘Pet Food’

Pet Food (2017)
Pet Food (2016)

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