Cat Food

Compare cat food in New Zealand at Canstar Blue. Fancy Feast, Chef, Friskies, Jimbo’s, Purina One, Royal Canin, Whiskas were compared on Overall Satisfaction, Packaging, Pet Enjoyment, Value for Money, Variety/Range.

See our Ratings Methodology.

Most Satisfied Customers | Fancy Feast

Fancy Feast rated number one for customer satisfaction.

Fancy Feast is the Purr-fect Food For Your Cat

Fancy Feast wins Canstar Blue’s award for Most Satisfied Customers | Cat Food

Cats are fickle creatures. They’ll chase and eat creepy-crawlies and rodents – then turn their noses up at premium cat food! They’ll happily eat the same brand of cat food for weeks on end, then suddenly just sniff it and walk away.

As a cat owner you want the best for your pet, and you want to provide a healthy balanced diet. But you also don’t want to spend a fortune on food that ends up going to waste. The ideal balance is a cat food that satisfies your furry friend’s appetite, as well as your budget!

To help Kiwi cat lovers achieve this balance, Canstar Blue undertakes annual research into the best cat foods on the market. This year, as part of our mission to inform consumers, we canvassed the opinions of 690 New Zealanders who had bought cat food for their pet in the past 3 months, across a range of categories, to measure and track their satisfaction.

To decide which cat food offers the best level of customer satisfaction, each was rated across the following categories:

  • Packaging
  • Pet Enjoyment
  • Value for Money
  • Variety/Range

Coming out on top is Fancy Feast. The cat food from Purina is the only cat food in our ratings to score our top 5 Star rating for Overall Satisfaction. Across the board it scored further 5 Star Ratings in every category except Value for Money, for which it earned 4 Stars.

Purina One is also a standout performer in this year’s survey, earning a clean sweep of 4 Star ratings. Only one brand other than Fancy Feast earned a 5 Star rating: Chef, which earned 5 Stars for Value for Money.

What Cat Owners Want

It comes as no surprise that the main driver of satisfaction for those in our survey is their cat’s enjoyment of the food. Value for money is also important.

Packaging pips variety, and for good reason. The size and type of packaging that cat food comes in has a direct impact on both wastage and mess.

Drivers of satisfaction %
Pet Enjoyment 42%
Value for Money 29%
Packaging 17%
Variety/Range 12%

Kiwis Pampered Pets

While investigating Kiwi cat owners’ food choices, we employed a little feline curiosity to delve further into our pet-owning habits. And it’s clear there are some very pampered pets out there:

  • 50% of respondents let their cats sleeps with them on their beds
  • 46% buy the best cat food they can afford
  • 29% purchase extra gourmet treats for their cats
  • 31% even buy their catty companions presents on birthdays and at Christmas!

If you’ve a pampered pet at home, are you happy with your choice of cat food? Are you clearing away food dishes that are still half full … and are you paying too much? If you feel it’s time for a change, let Canstar Blue’s latest research be your guide to a happier feline friend. For when it comes to contented kitties, Fancy Feast is the cat’s whiskers!

Frequently Asked Questions

Canstar Blue surveyed 2522 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers who had purchased food for their pet cat in the last 3 months. In this case, 690 New Zealanders.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

2019Cat Food 2019

2018

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